Cedar Wood rebrands to build awareness

Cedar Woods realises it was flying under the radar

personal_branding_hp-100579371-orig.jpg
personal_branding_hp-100579371-orig.jpg
  • personal_branding_hp-100579371-orig.jpg
View all images

A survey of key stakeholders has led Australian property developer, Cedar Woods Properties, to a rebrand.

Managing director, Nathan Blackburne, said that as Cedar Woods enters a period of growth, it is vital the brand capture the essence of the company and communicates this more effectively to stakeholders.

“We have four strategic priorities as a company, with high-performance culture and operational excellence just two of them. It was these two that gave rise to refresh our brand,” Blackburne told CMO.

“We wanted a better understanding of how we are perceived in the community, what our strengths are, and what we aspire to be. So we surveyed our stakeholder groups, which are staff, customers, partners, and investors. What came back was a positive story; we are seen as a great business with strong projects and a great reputation, but one that operates under the radar. This reinforced our view we could build awareness of the company.”

Launched on 14 August, the rebranding includes a new logo, the tagline 'Developing Tomorrow Today', as well as tailored communications to each of the stakeholder groups, a rollout of the logo progressively, four state offices with updated branding, a new website and corporate merchandise.


“We were leaving value on the table by not having a stronger brand. It will create greater ownership of the brand and associated values and behaviours by staff, greater awareness of company and quality of what we produce, resulting in better demand for our products, and resulting in stronger support from investors,” Blackburne said.  

“We have a great company with exceptional staff, quality projects, a robust strategy and a track record of delivering earnings growth.

“Our new brand reflects these attributes and also coincides with an increased focus on being operationally strong as we seek to better leverage our systems and technology to set our business up for further growth.”

Read more about how other Aussie brands have approached their rebrand strategy:

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Modernization on marketing to promote products and business is really a big leap especially the age of social media. Thanks for sharing s...

Brayden Manchee

How National Tiles used digital personalisation to deliver 15 per cent of revenue online

Read more

Great write-up. I wrote an article about ASMR as well and the top ASMRtists:https://medium.com/illumina...

Dexx Mason

ASMR: Flash in the marketing pan, or something more?

Read more

Nice to be visiting your blog once more, it has been months for me. best mp3 converter

Yolanda R. Skillman

Melbourne Fashion Week: Using digital and insight to drive engagement and attendance

Read more

Typically I visit your web journals and get refreshed through the data you incorporate yet the present blog would be the most obvious bes...

Yolanda R. Skillman

What automated design is going to do to 3D printing and product customisation

Read more

I am overpowered by your post with such a decent theme. best mp3 converter

Yolanda R. Skillman

Report: Accountability key to marketing's influence in business

Read more

Blog Posts

Why direct response advertising is winning this year

In response to the COVID-19 crisis, brands around the globe are going into hibernation and waiting out the ongoing storm. CMOs have dramatically slashed their budgets across every single form of media, digital included.

Sabri Suby

Founder, King Kong

Taking back control of your tech

To win in customer experience, brands need to take back control of their technology.

Michael Titshall

VP, managing director, R/GA Australia

Brands with internal customer insights capability will survive and even thrive

According to The Australian Bureau of Statistics, two-thirds of Australian businesses across all sectors have reported taking a hit to revenue or cash flow due to COVID-19. About one in 10 said they have paused trading altogether. In 70 per cent of cases, this was due to COVID-19.

Pip Stocks

CEO of BrandHook and founder of Hearsay

Sign in