AMEX brings US VP of customer relationships back to Australia to lead A/NZ

Corrina Davison will relocate back to Australia from New York to become the new local managing director

Corrina Davison
Corrina Davison

American Express is bringing its US VP of customer relationship management back to local shores as its new managing director for Australia and New Zealand.

Corrina Davison is returning to Australia to oversee operations across both countries, including marketing, acquisition, product development and partnerships. The former Sydney sider is currently VP and head of US customer relationship manager, American Express Global Commercial Services, and based in New York.

She first joined AMEX locally as a marketing manager in 2001, then relocated to the US in 2012. Initially, she was part of a small team responsible for defining and building a national loyalty and performance marketing program. There she played a key role in strategic planning and design elements including customer value proposition, partner strategy, and data agreements while negotiating key commercial terms with program strategic sponsors. 

Prior to this, Davison served as VP and GM of marketing Australia/New Zealand. She led brand, CRM, Membership Rewards, strategic partner and benefits in order to deliver premium value and profitable growth across the Consumer and Small Business portfolios.

In recent years and in addition to her professional role, Davison has been on the Women United Executive Committee – United Way, a New York-based organisation aimed at helping mobilise communities to help improve the lives of lower-income individuals living in the Big Apple.

“Australia and New Zealand are incredibly important to American Express, driving innovation and growth for the company, especially in digital payments,” Davison commented in a statement.

“I’m excited to be returning home and I’m looking forward to continuing the strong growth in our business and providing our card members with the backing and exceptional service they expect from American Express.”

Davison is replacing Rachel Stocks, who has been promoted to executive VP, global premium products and benefits. Stocks has spent the last five years heading up the A/NZ organisation, a time of significant industry and regulatory change. Among her achievements are delivering record acquisition and billings growth, and championing gender pay equity.

Stocks also worked her way up the executive chain at AMEX, starting as a VP of customer loyalty and engagement in 2004 before several other VP roles.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu




Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Using artificial intelligence to surprise your customers

​We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.

Katja Forbes

Founder and chief, sfyte

Is customer segmentation dead?

Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.

Richard Taylor

Senior digital strategist, Spinach

How people buy brands

Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.

Kyle Ross

Strategist, TRP

What a great article. Thanks for sharing. Today Digital Marketing is the basic need for a business to survive. As online presence is very...

Ecomsolver Private Limited

Want to master digital transformation? Stop thinking about your own problems

Read more

Feeling grateful that customer led digital transformation could improve business and generate more business growth. Many companies are no...

Lilly Lawrence

How a customer-led digital transformation has helped this CMO generate $6m in incremental business

Read more

If a business games me happy than there is a higher chance I will go to them.

Martinez

The Iconic: becoming customer-focussed transformed our business

Read more

That’s a great example of surprising AR ad that went viral because it was first of its kind. Probably a similar effect to some scale can ...

Natasha Kvitka

Using artificial intelligence to surprise your customers

Read more

Hey there! it is a really meaningful post. I too have written a few similar articles about SEM, SEO, Social Media, Digital Marketing Tren...

Rohit

Digital advertising continues to dominate marketing budgets

Read more

Latest Podcast

More podcasts

Sign in