Foxtel unveils 4k live channel, heralds next era of TV

Foxtel in 4K will launch in October on channel 444 and will come as part of a Foxtel Platinum HD or Foxtel Sports HD subscription for customers with an iQ4

Foxtel has taken the wrappers off a new, dedicated, 4K live channel, heralding what the company claims is the “next wave” of change in Australian television.

Calling it an Australian first, Foxtel said the technology is a live 4k experience that lets viewers watch sport, documentaries and movies through Australia’s only guaranteed 4K satellite signal. Unveiling the channel at a Sydney event, Foxtel CEO, Patrick Delany, said innovation is in Foxtel’s DNA.

“We have continuously redefined entertainment for Australia putting us at the centre of connecting subscribers with the sports and the shows they love," he said. 

“Today’s news is just the first step into a 4K future. This incredible experience will continue to expand as we bring even more sport and entertainment programming to life in guaranteed 4K, making the most of today’s ultra-modern 4K TVs. It’s TV like never before.”

According to the company, Foxtel in 4K will launch in October on channel 444 and will come as part of a Foxtel Platinum HD or Foxtel Sports HD subscription for customers with an iQ4.

At launch, the channel will start previewing 4K content, including live sport, documentaries, concerts and more. Over the next 12 months, Foxtel will then expand the selection of unique 4K content to its subscribers.

The news comes as Foxtel announced the arrival of the new iQ4 set top box, designed to be continually upgraded with newer, smarter features. The new iQ4 will enable subscribers with a compatible 4K TV to access Foxtel’s new 4K channel and enjoy Australia’s entertainment and sports service in HD and 4K UHD.

According to the company, the iQ4 marks the start of a new wave of innovations for Foxtel to improve the value of a Foxtel subscription. The iQ4 combines satellite delivery; 4K programming via the 4K channel, along with a host of other linear channels, alongside a library of TV and movies to stream On Demand via the internet.

As reported in CMO late last year, Foxtel upped its game in the streaming device market after unveiling its ‘plug and play’ Foxtel Now device, only weeks after the launch of Telstra TV.

As well as providing access to Foxtel Now in HD, the device offered broader access to a host of programming streamed instantly to consumers, live or on-demand. It also streamed free-to-air channels via a built-in free-to-air tuner.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu    

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 things marketers need to do to get better in buy in when presenting

Presentations are a marketer’s best friend. They can be a concise, targeted and effective form of communication with the potential to make a real impact on your audience.

Emma Bannister

Founder and CEO, Presentation Studio

How to overcome negative habitual thinking

One of the greatest challenges facing senior leaders today is what’s going on in their own head.

Lisa Stephenson

Author, success coach, consultant

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

Read more

clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

Read more

haters gonna hate

David Bentley

The purpose of purpose - Brand science - CMO Australia

Read more

Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...

Tejas Potfode

6 Ways to ramp up Social Media to Your Web Design

Read more

We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

Read more

Latest Podcast

More podcasts

Sign in