New marketing leader brings startup and HR knowledge to the talent management business
Talent management firm, Harrier Human Capital, has brought on a new group head of marketing to driving brand awareness in Australia.
Kate Beattie joins Harrier Human Capital from her role as head of marketing and employer branding at FlexCareers, a careers platform provider. It was during her two years with the firm that she gained first-hand experience in the startup space and was tasked with developing and taking to market products and services addressing gender diversity.
Prior to this, she was principal of Engage Talent Consulting and Strategy for nearly seven years, and also boasts of management experience during her time at Sensis and Wood’s Altablue recruitment subsidiary.
Beattie reports to CEO, Kelly Quirk, and replaces Lindsay Allen, who has since joined Woodside Energy as a resourcing project manager. Beattie’s mandate includes brand, communications PR and enterprise bid management to propel Harrier’s aggressive growth strategy.
“Kate brings a unique mix of strategic marketing and HR leadership experience, and will play a pivotal role in strengthening our position as the region’s leading provider of talent solutions,” Quirk said in a statement.
The company added Beattie’s experience in HR, RPO and talent as well as data-led market strategies will be highly beneficial as Harrier expands and matures services into new markets.
Beattie said she had been following Harrier’s journey from boutique Perth-based resourcing company to a national in-demand talent solutions partner closely.
“It’s an exciting time to join the team and I look forward to supporting the business create exceptional experiences that delight our customers, our investors and our people,” she said.
Check out more of the marketing leadership hires and promotions we've covered just this week:
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Many marketers, agencies - and everyone in between - get caught up on bubble references and data points. They’ll use Facebook best practice as the only best practice for Facebook executions and only consider metrics and responses of the one channel they’re expected to deliver on.
A few weeks ago, our Prime Minister, Scott Morrison took it upon himself to tell companies and their CEOs where to go when it came to societal issues. It wasn’t an organisation’s place to get involved. Instead, he said it should be left to governments to solve societies challenges.
A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Informative blog. Xero is a well-known revolutionized accounting software, specifically developed to provide best User Experience and mak...
NavkarConsultancyServices
Xero evolves to fit a changing marketplace
>Writes article about how to show diversity in an authentic way>All featured opinions are from white women
Jennifer Metcalfe
Food for Thought: How can brands show diversity in an authentic way?
Excellent post, congratulations !!! - Prof Paulo Coelho | https://www.drpaulocoelho.c...
Prof Paulo Coelho
The B2C and B2B marketing transformation helping Invisalign win more smiles
Great article - but regarding "For a team to achieve their full potential, Edmonson also advises leaders balance psychological safety wi...
Sim
3 skills you need to drive better collaboration - Business leadership - CMO Australia
I would invest money in machine learning. I think it's important to do that. Don't you agree?
Polly Valentine
Metcash to use AI for promotional planning optimisation in liquor division