How the pandemic revealed the antidote to marketing’s image problem
What does marketing truly ‘own’ in most organisations? Brand and campaigns, definitely. Customer experience? That remains contested ground.
Harrier Human Capital brings on executive-level marketer
New marketing leader brings startup and HR knowledge to the talent management business
-
CMO staff (CMO)
Talent management firm, Harrier Human Capital, has brought on a new group head of marketing to driving brand awareness in Australia.
Kate Beattie joins Harrier Human Capital from her role as head of marketing and employer branding at FlexCareers, a careers platform provider. It was during her two years with the firm that she gained first-hand experience in the startup space and was tasked with developing and taking to market products and services addressing gender diversity.
Prior to this, she was principal of Engage Talent Consulting and Strategy for nearly seven years, and also boasts of management experience during her time at Sensis and Wood’s Altablue recruitment subsidiary.
Beattie reports to CEO, Kelly Quirk, and replaces Lindsay Allen, who has since joined Woodside Energy as a resourcing project manager. Beattie’s mandate includes brand, communications PR and enterprise bid management to propel Harrier’s aggressive growth strategy.
“Kate brings a unique mix of strategic marketing and HR leadership experience, and will play a pivotal role in strengthening our position as the region’s leading provider of talent solutions,” Quirk said in a statement.
The company added Beattie’s experience in HR, RPO and talent as well as data-led market strategies will be highly beneficial as Harrier expands and matures services into new markets.
Beattie said she had been following Harrier’s journey from boutique Perth-based resourcing company to a national in-demand talent solutions partner closely.
“It’s an exciting time to join the team and I look forward to supporting the business create exceptional experiences that delight our customers, our investors and our people,” she said.
Check out more of the marketing leadership hires and promotions we've covered just this week:
- Airbnb strategy and marketing lead joins Sendle as CMO
- Audi Australia gets a new CMO
- Val Morgan marketers get promoted in new-look leadership team
- Telstra CMO out as telco announces group executive shake-up
- Virgin Australia welcomes former NAB brand GM as new marketing director
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Thanks for your feedback, Rabi. While we introduced the ROO concept using a marketing example, I also believe that it is pertinent to man...
Iggy Pintado
Introducing Return on Outcome (ROO) - Brand science - CMO Australia
Thanks for your insight, Philip. Return On Outcome (ROO) requires balanced thinking with the focus on outcomes as opposed to returns.
Iggy Pintado
Introducing Return on Outcome (ROO) - Brand science - CMO Australia
Beautiful article.
Hodlbaba
15 brands jumping into NFTs
"Blue" is really gorgeous and perfectly imitates a human customer support operator. Personally, I won't order a chatbot development for m...
Nate Ginsburg
Why the newest member of BT’s contact centre is a chatbot
As today’s market changes rapidly, the tools we use change, and it is important to adapt to those changes to continue to succeed in busin...
Anna Duda
Report: 10 digital commerce trends here to stay