GM of sales and marketing as well as head of marketing are part of a new-look executive team at the cinema and outdoor businesses
Val Morgan Group has promoted both its GM of sales and marketing and its director of marketing as part of a new-look leadership team unveiled today.
Paul Butler, who joined the Val Morgan Outdoor division five years ago as director of sales and was promoted to the joint sales and marketing post in December 2015, now becomes managing director for the outdoor group.
Butler has 25 years of media experience across TV and outdoor and was responsible for driving the digital outdoor audience in real time (DART) measurement in 2014. The digital outdoor metric has since evolved to DART360, the outdoor group’s proprietary audience insights platforms. His resume also includes stints leading sales for Adshel and Channel Seven’s sports division.
In addition, head of marketing for Val Morgan Outdoor, Jane King, has had her remit extended to also include group marketing and communications leadership across both outdoor and the cinema business. King joined the organisation five months ago from APN Outdoor, and was previously with Adshel before that.
The third executive change is Tristan Wyse, who steps up from national sales director to managing director for Val Morgan Cinema.
Val Morgan Group CEO, Dan Hill, said these key appointments signalled the company’s intention to attract and develop executive talent.
“Tristan, Paul and Jane have extensive experience in the media industry which will help shape the future of Val Morgan Group and evolve our offering to meet the evolving expectations of our clients,” he said.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.
As a Marketer, the ‘Scotty from Marketing’ meme troubles me.
Clients and agencies can get stuck into a particular way of behaving and viewing the world, but there are ways to break out of our marketing echo chamber.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
It's a good idea. Customers really should control their data. Now I understand why it's important.
Elvin Huntsberry
Salesforce CMO: Modern marketers have an obligation to give customers control of their data
Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...
Nickwood
Instagram loses the like in Australia; industry reacts positively
I tried www.analisa.io to see my Instagram Insight
Dina Rahmawati
7 marketing technology predictions for 2016
The saying is pretty tongue in cheek. It's not saying that marketers are bad people, nor that they don't take themselves seriously. There...
LYF Solutions
The trouble with Scotty from Marketing - The CMO view - CMO Australia
Given Scotty's failed track-record in the marketing realm the memes and the ridicule is very apt and is in no way a reflection on marketi...
denysf
The trouble with Scotty from Marketing - The CMO view - CMO Australia