GM of sales and marketing as well as head of marketing are part of a new-look executive team at the cinema and outdoor businesses
Val Morgan Group has promoted both its GM of sales and marketing and its director of marketing as part of a new-look leadership team unveiled today.
Paul Butler, who joined the Val Morgan Outdoor division five years ago as director of sales and was promoted to the joint sales and marketing post in December 2015, now becomes managing director for the outdoor group.
Butler has 25 years of media experience across TV and outdoor and was responsible for driving the digital outdoor audience in real time (DART) measurement in 2014. The digital outdoor metric has since evolved to DART360, the outdoor group’s proprietary audience insights platforms. His resume also includes stints leading sales for Adshel and Channel Seven’s sports division.
In addition, head of marketing for Val Morgan Outdoor, Jane King, has had her remit extended to also include group marketing and communications leadership across both outdoor and the cinema business. King joined the organisation five months ago from APN Outdoor, and was previously with Adshel before that.
The third executive change is Tristan Wyse, who steps up from national sales director to managing director for Val Morgan Cinema.
Val Morgan Group CEO, Dan Hill, said these key appointments signalled the company’s intention to attract and develop executive talent.
“Tristan, Paul and Jane have extensive experience in the media industry which will help shape the future of Val Morgan Group and evolve our offering to meet the evolving expectations of our clients,” he said.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Welcome to Launch Marketing Council’s new 3-part series focused on unlocking the secrets of launching brands, products and service by exploring real-life examples from Australia’s marketing elite, in conjunction with the independent agency Five by Five Global.
In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.
If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.
The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?
yes AI should be a course so many People Use AI https://g-techsolutions.com...
M Abdullah Khan
Is AI on course to take over human creativity? - Modern creative - CMO Australia
Extremely informative. One should definitely go through the blog in order to know different aspects of the top retail technology.
Pooja Gupta
Donut King takes in-store marketing to the next digital level
this is very benefit for us we can through all the thing in this and its very benefit for city personhttps://g-techsolutions.com...
M Abdullah Khan
What does the Oculus Rift launch mean for marketers?
as we all known AI is very spread and alot of companies used ai and we take alot of work from AI https://g-techsolutions.com...
M Abdullah Khan
Making sense artificial intelligence - Food for thought - CMO Australia
virtual marketing have as much benefits as also disadvantageshttps://g-techsolutions.com...
M Abdullah Khan
The ethical debate facing marketers around virtual reality - Data-driven marketing - CMO Australia