Val Morgan marketers get promoted in new-look leadership team

GM of sales and marketing as well as head of marketing are part of a new-look executive team at the cinema and outdoor businesses

From left: Tristan Wyse, Jane King, Paul Butler
From left: Tristan Wyse, Jane King, Paul Butler

Val Morgan Group has promoted both its GM of sales and marketing and its director of marketing as part of a new-look leadership team unveiled today.

Paul Butler, who joined the Val Morgan Outdoor division five years ago as director of sales and was promoted to the joint sales and marketing post in December 2015, now becomes managing director for the outdoor group.

Butler has 25 years of media experience across TV and outdoor and was responsible for driving the digital outdoor audience in real time (DART) measurement in 2014. The digital outdoor metric has since evolved to DART360, the outdoor group’s proprietary audience insights platforms. His resume also includes stints leading sales for Adshel and Channel Seven’s sports division.

In addition, head of marketing for Val Morgan Outdoor, Jane King, has had her remit extended to also include group marketing and communications leadership across both outdoor and the cinema business. King joined the organisation five months ago from APN Outdoor, and was previously with Adshel before that.

The third executive change is Tristan Wyse, who steps up from national sales director to managing director for Val Morgan Cinema.

Val Morgan Group CEO, Dan Hill, said these key appointments signalled the company’s intention to attract and develop executive talent.

“Tristan, Paul and Jane have extensive experience in the media industry which will help shape the future of Val Morgan Group and evolve our offering to meet the evolving expectations of our clients,” he said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Why defining brand strategy is vital to capitalising on quick wins

Big brands were once protected from small brands by high barriers to entry. Big brands had the resources to employ big agencies, to crack big ideas and to invest in big campaigns. They had the luxury of time to debate strategies and work on long-term innovation pipelines. Retailers used to partner with big brands.

Troy McKinnna

Co-founder, Agents of Spring, Calm & Stormy

3 ways to leverage the talents of your team to avoid disruption

​According to the World Economic Forum in its most recent The Future of Jobs report, the most important skills for the future are not technical, task-oriented skills, but higher-order skills such as creativity, social influence, active learning, and analytical thinking.

Gihan Perera

Futurist, leadership consultant

CMOs, it’s time to stop squandering customer attention

Businesses continue to highly value the attention they buy through paid media, yet at the same time, many continue to disregard and under-value opportunities to connect with customers using their owned media.

Well written Vanessa!! Agreed with your view that human experience is marketing's next frontier. Those businesses who are focused on the ...

Clyde Griffith

Forget customer experience, human experience is marketing's next frontier

Read more

Great tips for tops skills need to develop and stay competitive

Nick

The top skills needed to stay competitive in a rapidly changing workforce

Read more

The popularity of loyalty programs is diminishing, though I'd say it is because customers are savvy enough to recognise when a loyalty pr...

Heather

It’s time for marketers to rethink their approach to ‘loyalty’

Read more

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

Read more

clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in