GM of sales and marketing as well as head of marketing are part of a new-look executive team at the cinema and outdoor businesses
Val Morgan Group has promoted both its GM of sales and marketing and its director of marketing as part of a new-look leadership team unveiled today.
Paul Butler, who joined the Val Morgan Outdoor division five years ago as director of sales and was promoted to the joint sales and marketing post in December 2015, now becomes managing director for the outdoor group.
Butler has 25 years of media experience across TV and outdoor and was responsible for driving the digital outdoor audience in real time (DART) measurement in 2014. The digital outdoor metric has since evolved to DART360, the outdoor group’s proprietary audience insights platforms. His resume also includes stints leading sales for Adshel and Channel Seven’s sports division.
In addition, head of marketing for Val Morgan Outdoor, Jane King, has had her remit extended to also include group marketing and communications leadership across both outdoor and the cinema business. King joined the organisation five months ago from APN Outdoor, and was previously with Adshel before that.
The third executive change is Tristan Wyse, who steps up from national sales director to managing director for Val Morgan Cinema.
Val Morgan Group CEO, Dan Hill, said these key appointments signalled the company’s intention to attract and develop executive talent.
“Tristan, Paul and Jane have extensive experience in the media industry which will help shape the future of Val Morgan Group and evolve our offering to meet the evolving expectations of our clients,” he said.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
As the ‘Asian century’ becomes ever more prevalent and the Fourth Industrial Revolution gathers speed, marketers are having to surf a tidal wave of creative destruction. The choice is stark: Embrace change, or resign yourself to a Darwinian fate.
Many marketers, agencies - and everyone in between - get caught up on bubble references and data points. They’ll use Facebook best practice as the only best practice for Facebook executions and only consider metrics and responses of the one channel they’re expected to deliver on.
A few weeks ago, our Prime Minister, Scott Morrison took it upon himself to tell companies and their CEOs where to go when it came to societal issues. It wasn’t an organisation’s place to get involved. Instead, he said it should be left to governments to solve societies challenges.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Thanks for sharing! Terracotta Jewellery Online Shopping Ethnic Jewellery Online Shopping
Cotton Sarees Online
How data is driving the customers of a lifetime for BaubleBar
Informative blog. Xero is a well-known revolutionized accounting software, specifically developed to provide best User Experience and mak...
NavkarConsultancyServices
Xero evolves to fit a changing marketplace
>Writes article about how to show diversity in an authentic way>All featured opinions are from white women
Jennifer Metcalfe
Food for Thought: How can brands show diversity in an authentic way?
Excellent post, congratulations !!! - Prof Paulo Coelho | https://www.drpaulocoelho.c...
Prof Paulo Coelho
The B2C and B2B marketing transformation helping Invisalign win more smiles
Great article - but regarding "For a team to achieve their full potential, Edmonson also advises leaders balance psychological safety wi...
Sim
3 skills you need to drive better collaboration - Business leadership - CMO Australia