Raine & Horne's new marketing platform increases website traffic 1000 percent

Amplify uses social channels to promote homes for sale

Raine & Horne revealed that since launching the group’s exclusive social media marketing platform, Amplify, in April three quarters of the Australian population have been exposed to the Raine & Horne brand.

Angus Raine, executive chairman of Raine & Horne, also said the Raine & Horne offices committing to Amplify have seen up to a 1000 per cent increase in traffic to their websites.

The property group became the first real estate company in Australia to take on Amplify, a digital marketing platform developed by European social media marketing player, CCT Marketing. The technology pulls together programmatic marketing capability with social media platforms such as Facebook, Instagram, LinkedIn and the Google Ad network in order to automate, customise and optimise advertising in these channels.

Via the solution, the group can create and stream up to 72 unique ads for an individual vendor’s property across multiple online sites incorporating images and copy. Amplify then employs algorithms to optimise ad campaigns, streaming the best performing ads while removing the least effective by directly targeting online prospects based on behavioural and online profiling data.

 “Since launching Amplify four months ago, we have used the platform to help market about 1700 campaigns, which is a significantly small portion of our total listings,” Raine said.

“It’s only early days, but already those properties that have used the Amplify platform have pushed our brand to 15.5 million Australians with around 1.959 million clicking through from the ads.

“This represents a click-through rate of 12 per cent, where the industry average is less than one per cent. Moreover, consumers have spent an average of almost 2.5 minutes viewing individual properties compared to the real estate industry average of 30 seconds.

“The Raine & Horne website is ranking number one behind the portals in the suburbs and towns where Amplify is being used to promote properties. This high ranking is a fantastic result given we have only been using Amplify for a short time.

“More pleasing for me is that along with the video content enhancements to a website, and the launch of our digital listing tool, Digikit, innovations such as Amplify are resonating with consumers and real estate agents across Australia.

“There is no doubt that social media is going to rival traditional media in the future. I’m not saying the way real estate agents market property today will become obsolete. What I am saying is that we are is embracing this change to ensure we continue to lead the way as a real estate superbrand.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in