Georgina Williams adds to her roster of board directorships
Sunsuper has brought on former Australian Super CMO and CEO of Food and Wine Victoria, Georgina Williams, as a new board director.
Williams replaces former director, Theresa Molton, and is one of three Chamber of Commerce and Industry Queensland appointments to the board. Williams is currently also a non-executive director for ASX-listed plumbing wholesaler and retailer, Reece, as well as for Lifestyle Communities, which builds affordable housing for the over 50s.
Prior to her board career, Williams was most recently CEO of Food and Wine Victoria. She also spent several years as group executive of engagement, advocacy and brand at Australian Super, and was also previously the head of brand and marketing at Bank of Melbourne. Her resume also includes a stint with NAB, and roles in the UK.
Sunsuper chair, Andrew Fraser, said Williams’ extensive experience would be of great benefit at a time of “unprecedented” growth at the superannuation firm.
“Ms Williams’ appointment will complement the diverse and significant pool of talent that already sits on the Sunsuper board,” he said.
Sunsuper claims to be Australia’s largest superannuation and retirement business with more than 1.3 million members and $56 billion in funds under management. Earlier this month, the company entered an agreement to merge with AustSafe Super, set to complete in early 2019.
AustSafe Super is a specialist industry fund for rural and regional Australia with 100,000 members and $2.5 billion in funds under management. Sunsuper also took on Kinetic Super 12 months ago.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.
Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.
The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
At the deeper levels of artificial intelligence, computing machines make all kinds of correlations among whatever data is available to th...
Fraction Tech
Is artificial intelligence riddled with bias? - Customer Design - CMO Australia
https://myiplookup.com/ - find your ip address and location information in our main page. Also there are many ip tools you can use : IP L...
savefrom
iSelect outlines new approach to arrest ineffective marketing as its reports full-year results
https://myiplookup.com/ - this website will allow you to View Alexa Ranking and graph Check http headers of a website, tool to compare te...
savefrom
The Star's first CMO creates all-new marketing team
Good tips to follow. Thank you!
Anna Travis
5 things every business can do to drive brand loyalty
Thank you! That was useful to know.
Belia Adam
Why your best social marketing brand tool could be hiding in plain sight