CMO's top 8 martech stories for the week - 26 July 2018

All the latest martech and adtech news this week from Oracle, Maritz Loyalty, Vendasta, QuanticMind, Sprout Social, Qubit, Lazarus and OneTrust

Oracle adds SMS aggregator to Responsys 

Oracle is adding an SMS aggregator marketplace to its Responsys B2C marketing platform.

The SMS Public Aggregator Network aims to allow marketers to find, order and manage an SMS aggregator inside Responsys.

According to the vendor, a marketer can send the SMS message to the aggregator through Responsys, and the aggregator sends the message to the carriers in its network. Oracle screens the aggregators first, and the platform allows a marketer to buy credits that can be used for any messaging, including app push notifications or email, as well as SMS.

Maritz Loyalty debuts new professional services

Member program solutions provider, Maritz Loyalty, has launched a new suite of professional services products that use data and insights to advance loyalty programs.

The 12 products, which are focused on the areas of strategic design, decision sciences and creative services, are intended to help marketers deliver more meaningful loyalty experiences, rather than just simply offering rewards. Examples include program design, legacy program auditing, a loyalty optimiser, social listening, look-a-like modelling, behavioural segmentation, points concierge and digital auditing.

“Brands need a data-driven approach to solve loyalty program challenges. Our new products are a place for brands to begin that conversation before making a huge investment. Maritz’ solutions not only solve a wide range of problems, they are also proven to create value and provide actionable results,” said Maritz Loyalty product manager, Jamie Schwartz.

Nugit launches in Australia

Data storytelling platform Nugit has launched in Australia and aims to give digital publishers, marketers and their partners the capability to automatically transform complex multi-channel marketing performance data into shareable and interactive data stories.

Nugit was founded in 2013 by Australian entrepreneur David Sanderson. The Nugit platform integrates directly with 25 marketing tools including Google Analytics, Facebook Ads, DoubleClick for Publishers, MOAT, Instagram and LinkedIn and uses artificial intelligence to create shareable visual data stories at speed. The enterprise version allows companies to add internal and third party data via a universal data connector.

Vendasta brings G Suite to marketplace

Vendasta is integrating Google’s platform so customers can access G Suite in the Vendasta Marketplace and re-sell the solutions to their clients.

"More than five million businesses are using G Suite to collaborate smartly and securely in the cloud,” said executive VP of Vendasta’s Marketplace, Ed O’Keefe. “Our partners are now able to drive their local business clients toward one of the best productivity tools on the market."

Vendasta CEO, Brendan King, said its vision is to be the single source of truth for local businesses. This partnership with G Suite marks a fundamental leap toward its goal.

“Businesses need one login, one password, and one set of controls to be able to access their information, connect with their contacts, carry out work, or check work that’s being done on their behalf,” he said. “Our platform helps our resellers turn their customers into ‘A’ players over all aspects of their businesses, whether it be marketing, accounting, HR, Legal, insurance, or productivity. G Suite is an ‘A’ player tool.”

QuanticMind offers new bidding optimisation

QuanticMind has expanded the bidding optimisation capabilities of its platform.

The latest features, which include new bid policy settings like spend targets and minimum margins, are designed to give customers more control when it comes to optimising for their business goals.

QuanticMind has also delivered upgrades to both the algorithms and the infrastructure used to automatically calculate location and device bid adjustments for Google and Bing. The enhancements focus on improved accuracy and scalability in a way that drives performance improvements, helps customers adapt their own bidding strategies to changes in location and device trends and more.

Sprout Social grows Pinterest integration

Sprout Social has inked a partnership and integration with Pinterest, enabling social marketers to streamline and optimise their Pinterest publishing and reporting efforts.

Sprout customers can use the platform to manage the entire Pinterest campaign process, from sourcing content and publishing pins to managing interactions with pinners and gaining meaningful insights from their data.

Sprout’s Publishing suite incorporates Pinterest into a global view of all posts, campaigns and profiles, and users can measure results with a dedicated Pinterest Performance Report including an overview of key summary statistics, metrics across Pinterest profiles and sent Pins.

Qubit’s new integration with Salesforce Commerce Cloud

Qubit has debuted its new Salesforce Commerce Cloud cartridge, which automates the integration of Qubit’s data layer, enabling ecommerce companies to collect behavioural data on their customers and take their personalisation efforts to the next level. 

The cartridge and partnership aims to enable improved speed to deployment so that retailers can jumpstart their personalisation efforts.

As a partner, Qubit enables Salesforce Commerce Cloud retailers to deploy personalisation techniques that go beyond basic targeting and product recommendations.

OneTrust launches Mobile App consent solution

OneTrust has announced OneTrust Mobile App Consent, a solution that integrates mobile consent and preference management into the OneTrust Marketing Compliance suite.

OneTrust Mobile App Consent will be available in August and aims to help companies collect and document user consent on mobile apps, supporting compliance with the EU General Data Protection Regulation (GDPR), ePrivacy Directive, California Consumer Privacy Act (CCPA) and other global privacy regulations.

OneTrust Mobile App Consent helps companies integrate the following capabilities into native mobile apps: Initial consent acceptance on app load, just-in-time consent interfaces, mobile app privacy preference centre, proof and records of ‘content receipts’, consent and marketing analytics dashboards, and sync consent preferences to integrated systems.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

 

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