Latest recruit to cover marketing strategy for Australia and New Zealand
Domino’s has brought on a new local chief marketing officer to support activities across the Australian and New Zealand markets.
Melody Livingston joined the ASX-listed pizza maker in June as CMO for A/NZ, reporting into group CMO, Allan Collins. She takes over from Todd Reilly, who has switched to CMO for Domino’s Pizza in Japan.
In a statement, a company spokesperson confirmed the changes and said Livingston will support marketing strategy and execution at a local level. Collins, meanwhile, continues to oversee the group’s marketing efforts across seven markets: Australia, New Zealand, Belgium, France, The Netherlands, Japan and Germany. He’s been with the group since 2007.
Livingstone was most recently the head of marketing at YouFoodz for just shy of 18 months, Prior to this, she worked as a marketing manager for Retail First developing and driving brand and marketing strategies across the Brisbane-based shopping centre portfolio.
Reilly has been an employee of Domino’s for 16 years, starting his career as a driver and shift runner before completing a degree in marketing and moving into the corporate team. Since then, he’s held a number of roles with increased levels of responsibility, including national promotions manager locally, and the local CMO role since 2016.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
The third and final episode CMO’s 3-part video series on how CMO50 luminaries are achieving greater marketing agility is now live!
Marketers spend their careers searching for the formula that can improve the bottom line for their brands. Most new marketers also come into a role and feel like they need to put their own stamp on things.
The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.
Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?
Undoubtedly, Robotic Process Automation enables marketing teams to accomplish repetitive tasks with fewer resources at a great accuracy.
Raj
What marketers need to know about robotic process automation
Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...
Caroline Scott
7 ways CMOs can improve their customer engagement game
Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...
Quent Sinder
Why empowering others can help make you a great leader
Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...
Marcus
10 lessons Telstra has learnt through its T22 transformation
Hey Emilie - great read, and I particularly liked the section on the pressure of having brand purpose/Gen Z spending habits. It's great t...
Chris Thomas
Have customers really changed? - Marketing edge - CMO Australia