PwC launches CMO growth agenda program

Consulting group pitches new initiative at helping marketing leaders to improve their business clout

PwC Australia has taken the wrappers off a new CMO Growth Agenda program aimed at helping marketing chiefs better link business transformation, customer experience and marketing to enterprise business ambitions.

The new program is being launched in conjunction with Melbourne Business School, with the Marketing Academy contributing learning modules, and has been spearheaded by PwC’s latest recruit and former Suncorp customer chief, Mark Reinke.

According to PwC, the invite-only program will encompass bespoke forums, led by its own subject matter experts and featuring international speakers as well as peer-to-peer learning. The cohort will meet in both Melbourne and Sydney.

“Few senior executive positions have been subject to as much change as that of the CMO,” commented PwC Australia managing partner and CMO, Mike McGrath. “There is a shortfall of credible and relevant development opportunities that are focused on the challenges and complexity the marketing function must now lean into to deliver sustainable competitive advantage to their companies.”

Reinke said the program is about providing tools and capabilities for marketers to identify, value and mobilise internally to deliver organic growth.

“Many organisations go down a merger and acquisition path to create new earnings streams. These are supported by deep quantitative analysis and robust valuation assumptions,” he said. “Now more than ever, there is a role for the CMO to bring these disciplines to organic growth alternatives.”

The program is being led by PwC CMO Advisory practice leader, Sunita Gloster, and will get underway from August.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 things marketers need to do to get better in buy in when presenting

Presentations are a marketer’s best friend. They can be a concise, targeted and effective form of communication with the potential to make a real impact on your audience.

Emma Bannister

Founder and CEO, Presentation Studio

How to overcome negative habitual thinking

One of the greatest challenges facing senior leaders today is what’s going on in their own head.

Lisa Stephenson

Author, success coach, consultant

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

Read more

clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

Read more

haters gonna hate

David Bentley

The purpose of purpose - Brand science - CMO Australia

Read more

Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...

Tejas Potfode

6 Ways to ramp up Social Media to Your Web Design

Read more

We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

Read more

Latest Podcast

More podcasts

Sign in