Former Publicis chair joins KPMG customer advisory team

Andrew Baxter is the latest high-profile recruit for KPMG's customer, brand and marketing advisory business

Andrew Baxter
Andrew Baxter

It’s been another big recruiting week for consultancy firm, KPMG, which has brought on former Publicis Communications chair and CEO, Andrew Baxter, as senior adviser to its Customer, Brand and Marketing Advisory business (CBMA).

Baxter is one in a string of high-profile industry leaders to join KPMG’s CBMA business since it launched in July 2017. Other partners include former Virgin Australia’s customer chief, Mark Hassell; ex-JWT leader, Carmen Bekker; Acuity Research’s Amanda Hicks; and ex-Google new business division leader, Lisa Bora. Directors meanwhile, include ex-Telstra business-to-business GM, Melanie Evans; ex-One Green Bean chief, Louise Pogmore; ex-Zenith chief, Karen Halligan; and ex-AMR Australia’s Nick Deverson.

In total, the CBMA team has more than 100 people.

Baxter joined Publicis in 2014 and boasts of more than 11 years in professional services. Prior to the Publicis post,  which concluded in May, he was CEO of Ogilvy Australia for three years and oversaw a host of iconic campaigns, such as AAMI’s ‘Rhonda and Ketut’ and Coca-Cola’s ‘Share a Coke’ activities. He’s also chair of the Lord Mayor’s Charitable Foundation and Deakin Business School boards and a non-executive director of the Sydney Symphony Orchestra and Australian Pork.

KPMG CBMA partner-in-charge, Paul Howes, said Baxter will help the division step up its work for forward-thinking Australian organisations. He commences the role later this year and is based out of Sydney.

“He is one of Australia’s most respected brand leaders with over 25 years of pushing the status quo when it comes to helping brands connect with their customers,” Howes commented. “Andrea also brings unparalleled insights into how clients can bring maximum value to the brand and consumer value chain, as well as a compelling lens to help our clients reshape their customer conversations.”

Baxter said he was looking forward to joining the fast-growing team at KPMG.

“The rise of the customer is reshaping how businesses operate, and now more than ever, Australian companies need a ‘whole of organisation’ approach to their marketing and operations,” he said.  

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Is customer segmentation dead?

Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.

Richard Taylor

Senior digital strategist, Spinach

How people buy brands

Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.

Kyle Ross

Strategist, TRP

Is artificial intelligence riddled with bias?

The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.

Katja Forbes

Founder and chief, sfyte

“2019 will be the year brands leverage their social capital with consumers to help drive sales, answer questions, and act on the brand’s ...

Engenius

Predictions: 9 digital marketing trends for 2019

Read more

At the deeper levels of artificial intelligence, computing machines make all kinds of correlations among whatever data is available to th...

Fraction Tech

Is artificial intelligence riddled with bias? - Customer Design - CMO Australia

Read more

https://myiplookup.com/ - find your ip address and location information in our main page. Also there are many ip tools you can use : IP L...

savefrom

iSelect outlines new approach to arrest ineffective marketing as its reports full-year results

Read more

https://myiplookup.com/ - this website will allow you to View Alexa Ranking and graph Check http headers of a website, tool to compare te...

savefrom

The Star's first CMO creates all-new marketing team

Read more

Good tips to follow. Thank you!

Anna Travis

5 things every business can do to drive brand loyalty

Read more

Latest Podcast

More podcasts

Sign in