Strategy
GoGet teams up with Amazon Alexa to offer voice-led experiences
Alexa can tell users which GoGet cars are pet friendly, which have baby seats, and which cars are available close to a member’s home or business
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Jennifer O'Brien (CMO)
GoGet Carshare has teamed up with Amazon Alexa to enable carshare users with an Alexa-enabled device to book a vehicle by voice. It’s a move GoGet claims is an Australian-first for the car share industry.
GoGet is considered Australia's first and largest professional car sharing service and operates in Melbourne, Sydney, Adelaide, Canberra and Brisbane.
“We are excited to be able to offer a new way for our members to book a GoGet vehicle,” said GoGet CEO, Tristan Sender.
“The experience is incredible with Alexa quickly able to get people on the road in the car of their choice. Alexa guides you through the process - it feels very intuitive. Member experience is very important to us and this enhances that experience.”
Alexa will be available for use by all GoGet members with Alexa-enabled devices and allow them access to the entire fleet of 2,700 vehicles, which includes vans and luxury vehicles such as Audis and Mercedes.
According to GoGet, Alexa can tell the user which GoGet cars are pet friendly, which have baby seats, roof racks, and more. Alexa also can tell users which cars are available close to a member’s home or place of business.
The GoGet Alexa partnership is the latest example of a compelling voice-led experience since the introduction of Alexa and Echo to Australia earlier this year, according to Amazon Alexa Skills country manager, Kate Burleigh.
“The GoGet Alexa skill is a great example of how developers are using the Alexa Skills Kit to innovate on behalf of customers” said Burleigh.
According to GoGet, when a member is ready to book, once he or she has enabled the skill on their Alexa enabled-device, he or she may say “Alexa, book me a GoGet.” or something similar.
Alexa will ask a few follow up questions to figure out which car the member needs and when. Once that’s sorted, the member can book the car through the GoGet Alexa skill to get their adventure started.
GoGet members can review sample phrases on the skill detail card in the Alexa App. These phrases will help users get started and access the GoGet skill’s core functionality.
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