GoGet teams up with Amazon Alexa to offer voice-led experiences

Alexa can tell users which GoGet cars are pet friendly, which have baby seats, and which cars are available close to a member’s home or business

GoGet Carshare has teamed up with Amazon Alexa to enable carshare users with an Alexa-enabled device to book a vehicle by voice. It’s a move GoGet claims is an Australian-first for the car share industry.

GoGet is considered Australia's first and largest professional car sharing service and operates in Melbourne, Sydney, Adelaide, Canberra and Brisbane. 

“We are excited to be able to offer a new way for our members to book a GoGet vehicle,” said GoGet CEO, Tristan Sender.

“The experience is incredible with Alexa quickly able to get people on the road in the car of their choice. Alexa guides you through the process - it feels very intuitive. Member experience is very important to us and this enhances that experience.”

Alexa will be available for use by all GoGet members with Alexa-enabled devices and allow them access to the entire fleet of 2,700 vehicles, which includes vans and luxury vehicles such as Audis and Mercedes.  

According to GoGet, Alexa can tell the user which GoGet cars are pet friendly, which have baby seats, roof racks, and more. Alexa also can tell users which cars are available close to a member’s home or place of business.

The GoGet Alexa partnership is the latest example of a compelling voice-led experience since the introduction of Alexa and Echo to Australia earlier this year, according to Amazon Alexa Skills country manager, Kate Burleigh.

“The GoGet Alexa skill is a great example of how developers are using the Alexa Skills Kit to innovate on behalf of customers” said Burleigh.

According to GoGet, when a member is ready to book, once he or she has enabled the skill on their Alexa enabled-device, he or she may say “Alexa, book me a GoGet.” or something similar.

Alexa will ask a few follow up questions to figure out which car the member needs and when. Once that’s sorted, the member can book the car through the GoGet Alexa skill to get their adventure started.

GoGet members can review sample phrases on the skill detail card in the Alexa App. These phrases will help users get started and access the GoGet skill’s core functionality.  

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 cornerstones of a strong digital culture

Creating a strong company culture may sound like a daunting task, but it’s actually pretty straightforward. In fact, company culture is created in exactly the same fashion as a religion or democracy. Behaviours created from the organisation’s inception are reinforced over time by leadership, attracting like-minded people and eventually reaching critical mass to become an accepted ‘truth’.

Anthony Stevens

Founder and CEO, Digital Asset Ventures

Should you rebuild your company’s tech stack in blockchain?

The question I get asked most regularly these days is: ‘Do I need to rebuild my company’s systems on Blockchain?’ And the answer, every time, is ‘No, you’re asking the wrong question’.

Michelle O'Keeffe

CEO, Engaging.io

Customer value proposition: Getting the brand promise to your customers right

Throughout my career, I have witnessed a litany of brand names that profess to have a unique customer value proposition (CVP). In reality, however, they’ve had little more than a ‘value proposition’: A simple list of benefits applied to a general audience.

Ric Navarro

Global director of marketing and communications, Norman, Disney & Young

RE: Sales and marketing SLAs, often the choke point isn't the teams but them getting the data into the tools they want to use with the da...

Ed Fry

Why sales and marketing alignment is more important than ever

Read more

Amazing article Mitchell. I really enjoyed the read. Chatbots will be critical in the future evolution of banking and financial services ...

Giridhar Prathap Reddy

7 businesses successfully implementing chatbots

Read more

Thank you for the good and very helpful information. It is very interesting. I love all the things you share and see your beautiful creat...

รัตนาวดี ภูมิวรรณ

Former eHarmony marketing chief joins telco startup

Read more

Colin Kaepernick, not Mike Kapernick.

thisisw

Zenith's innovation leader: Mid-digital age not benefitting media, brands or consumers

Read more

AGA KHAN HOSPITAL is in need of kidney donors for the sum of 2 crore, Contact us today if you want to sell your kidney for money, and thi...

Sebastian Friedrich

Mindshare gets behind blockchain advertising alliance

Read more

Latest Podcast

More podcasts

Sign in