Alexa can tell users which GoGet cars are pet friendly, which have baby seats, and which cars are available close to a member’s home or business
GoGet Carshare has teamed up with Amazon Alexa to enable carshare users with an Alexa-enabled device to book a vehicle by voice. It’s a move GoGet claims is an Australian-first for the car share industry.
GoGet is considered Australia's first and largest professional car sharing service and operates in Melbourne, Sydney, Adelaide, Canberra and Brisbane.
“We are excited to be able to offer a new way for our members to book a GoGet vehicle,” said GoGet CEO, Tristan Sender.
“The experience is incredible with Alexa quickly able to get people on the road in the car of their choice. Alexa guides you through the process - it feels very intuitive. Member experience is very important to us and this enhances that experience.”
Alexa will be available for use by all GoGet members with Alexa-enabled devices and allow them access to the entire fleet of 2,700 vehicles, which includes vans and luxury vehicles such as Audis and Mercedes.
According to GoGet, Alexa can tell the user which GoGet cars are pet friendly, which have baby seats, roof racks, and more. Alexa also can tell users which cars are available close to a member’s home or place of business.
The GoGet Alexa partnership is the latest example of a compelling voice-led experience since the introduction of Alexa and Echo to Australia earlier this year, according to Amazon Alexa Skills country manager, Kate Burleigh.
“The GoGet Alexa skill is a great example of how developers are using the Alexa Skills Kit to innovate on behalf of customers” said Burleigh.
According to GoGet, when a member is ready to book, once he or she has enabled the skill on their Alexa enabled-device, he or she may say “Alexa, book me a GoGet.” or something similar.
Alexa will ask a few follow up questions to figure out which car the member needs and when. Once that’s sorted, the member can book the car through the GoGet Alexa skill to get their adventure started.
GoGet members can review sample phrases on the skill detail card in the Alexa App. These phrases will help users get started and access the GoGet skill’s core functionality.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
Enterprisetalk
Mark
CMO's top 10 martech stories for the week - 9 June
Great e-commerce article!
Vadim Frost
CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes
Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...
jackson13
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
Ella Hall
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Great Sharing thoughts.It is really helps to define marketing strategies. After all good digital marketing plan leads to brand awareness...
Paul F
Driving digital marketing effectiveness