CMO's top 8 martech stories for the week - 14 June 2018

All the latest martech and adtech news this week from Sitecore, Salesforce, Uberflip, Zendesk, LinkedIn, Twitter, Facebook and more

Sitecore announces core integration with Salesforce Marketing Cloud

Customer engagement platform vendor, Sitecore, has delivered phase one of the Sitecore Connect software for Salesforce Marketing Cloud customers.

This first release provides an integration for Sitecore Experience Manager and Sitecore Experience Platform with Salesforce Marketing Cloud. 

Sitecore said its relationship with Salesforce is designed to bring together Sitecore’s content management and experience platform capabilities to Salesforce Marketing Cloud. By teaming up, Sitecore and Salesforce aim to help customers streamline digital marketing, giving them faster time-to-market as teams access content and images to power smarter, more relevant campaigns. 

Salesforce debuts Google and Marketing Cloud integrations

The news comes as Salesforce announced an array of new integrations across its Marketing, Commerce and Service Clouds as well as new capabilities within Google Analytics at its Salesforce Connections conference this week.

Among the biggest announcements are new integrations between the software vendor’s Marketing Cloud offering and Google Analytics 360. These include the ability to pool Marketing Cloud and Google-based insights into one dashboard, as well as push campaign data into Analytics 360, allowing users to tap into these insights in order to tailor Web content appropriately by seeing how granular content is performing.

In Q3, the vendors also plan to allow marketers to directly create audiences in Analytics 360, such as abandoned buyers or loyalty members, then activate those via the Marketing Cloud for further tactical activity, such as re-engagement.

Read our in-depth report on the integrations here.

Zendesk launches workflow and collaboration tools

Zendesk has taken the wrappers off new collaboration and workflow tools designed to help large companies respond to customer needs.

The new tools introduced include Side Conversations, designed to enable customer service agents to collaborate with anyone, internal or external, to resolve customer issues. Additionally, Zendesk launched Skills-based Routing and Contextual Workspaces, which automatically direct each request to the right agent and then update that agent’s view to give the most relevant information based on the nature of the request.

Uberflip launches new capabilities

Uberflip has launched a new suite of functionality to power account-based marketing (ABM). 

This expansion in the Uberflip platform combines features into a centralised portal aimed at making content easily accessible for the whole company, and new templates for marketers to better realise the promise of ABM with little to no help needed from IT or Web developers.

Other capabilities include a central location to host and organise relevant content accessible, the ability to quickly curate content experiences that engage accounts with assets that are relevant specifically to a company with an Uberflip Marketing Stream, and new Stream Templates. The vendor said users also gain the ability to drive traffic to marketing streams by allowing sales reps to create a one-to-one content experience.

Video ads now available to all advertisers on Twitter

Twitter is opening in-stream video ads to all advertisers. Twitter’s in-stream video ads, launched last year, were originally only available to whitelisted advertisers.

Advertisers in 12 markets, including Australia, can now commence an in-stream video ad campaign via the platform’s self-serve ad tool.

LinkedIn launches carousel ads

Also on the social front, LinkedIn has announced carousel for Sponsored Content, allowing businesses to add texture to stories by featuring multiple visuals that people can horizontally swipe through while on the LinkedIn feed.

Native carousel ads are designed to help ‘humanise’ B2B marketing efforts and foster a deeper connection with audiences, the professional social media engagement site stated.

With LinkedIn carousel ads, the ambition is to tell more complete brand story featuring a swipeable series of up to 10 cards, display interactive carousel ads with visuals, adapt to marketing objectives and send traffic to multiple landing pages.

Facebook launches new ‘Leave Feedback’ tool

The third social media announcement this week is from Facebook, which debuted a 'Leave Feedback' tool in an effort to address businesses that receive a high volume of negative feedback.

Facebook said businesses that receive a high volume of negative feedback via the tool will be notified and given a chance to improve their customer experience. If a company has been warned but continues to receive negative feedback, Facebook says it will reduce the number of ads the business can run and may even ban the company from advertising.

The “Leave Feedback” button gives users three options to rate how satisfied they were with a business and select which service they are most dissatisfied with, depending on how they rated the business. Users can access the tool via their Recent Ad Activity tab.

BigCommerce for WordPress 

BigCommerce has unveiled BigCommerce for WordPress, an integration that aims to combine the flexibility of the WordPress platform with the software vendor's commerce engine, empowering merchants using WordPress to grow and customise their stores.

The company has also released a new, API-driven 'commerce-as-a-service' initiative designed to help brands deliver commerce experiences through custom and commercial content management systems, while centrally managing catalogue, customer and order data through BigCommerce. 

Through BigCommerce for WordPress, content-first brands will gain the ability to build and manage commerce experiences directly on the WordPress platform through a single plug-in. 

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu  

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 common mistakes to avoid in scalable customer experience

CX is about future-proofing your business by ensuring that your commercial model is always looped into your customers' needs, perceptions, values, beliefs, motivators, and detractors.

Tom Uhlhorn

Founder and strategy director, Tiny CX

5 cornerstones of a strong digital culture

Creating a strong company culture may sound like a daunting task, but it’s actually pretty straightforward. In fact, company culture is created in exactly the same fashion as a religion or democracy. Behaviours created from the organisation’s inception are reinforced over time by leadership, attracting like-minded people and eventually reaching critical mass to become an accepted ‘truth’.

Anthony Stevens

Founder and CEO, Digital Asset Ventures

Should you rebuild your company’s tech stack in blockchain?

The question I get asked most regularly these days is: ‘Do I need to rebuild my company’s systems on Blockchain?’ And the answer, every time, is ‘No, you’re asking the wrong question’.

Michelle O'Keeffe

CEO, Engaging.io

2012 To 2014 I was haven herpes 1 and 2 spreading all over my body even on my private part too. I have had them for about 2 and a bit y...

Silver Sandy

New channel launched for Chinese-Australian Medibank customers

Read more

What is your opinion about chatbots serving your customers? My belief is bots are going to be the future of customer service and fulfilme...

Giridhar Prathap Reddy

NAB taps power of AI chatbots for business customer service

Read more

Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...

Giridhar Prathap Reddy

Deloitte TMT Predictions: AR and mobile crucial for marketing success in 2018

Read more

Hi there! Thanks for this interesting article! I love to read about new technology and software that makes our lives easier. I'm looking ...

Julia Summer

Wartsila overhauls Web platforms to create ‘seamless’ brand experience across all devices

Read more

RE: Sales and marketing SLAs, often the choke point isn't the teams but them getting the data into the tools they want to use with the da...

Ed Fry

Why sales and marketing alignment is more important than ever

Read more

Latest Podcast

More podcasts

Sign in