CMO50 2018 is now open for submissions

Want to be recognised as one of Australia's most innovative and effective marketing leaders? We're delighted to officially kick off the fourth annual CMO50 list

CMO is very excited to announce submissions for the 2018 edition of our CMO50 are now open.

It’s the fourth year of this prestigious annual list recognising Australia’s 50 most innovative Chief Marketing Officers driving business impact within their organisation. And it’s great to see this annual list has become such a benchmark for excellence in our industry.

The CMO50 is about shining a light on those marketing chiefs taking a leading role in fostering innovation and new ways of thinking not just within marketing, but also their wider company, as well as demonstrating commercial acumen and effectiveness. Our ultimate objective is to showcase the increased importance of Australian marketing leaders in business, as well as the role of modern CMOs in crafting future business growth and opportunity, and the skills needed to be successful.

Specifically, we’re looking at marketing leaders that are making a difference within their organisation, and who are enabling greater collaboration and better customer and market engagement as a result.

We’re delighted to again confirm Adobe as our exclusive sponsor this year.

The 2018 questionnaire is about showcasing:

  • Business contribution and innovation
  • A customer engagement-led approach to marketing thinking and effectiveness
  • The application of data and/or technology in marketing strategy and programs
  • Empowered and strategic thinking
  • An ability to effect change in the organisation
  • Demonstration of marketing’s commercial effectiveness
  • Resilience and agility

The CMO50 is only open to the top Australia-based marketer within an organisation with responsibility for the vision and strategy of the whole company marketing function. In order to be included in the judging process, marketers have to complete a questionnaire via a standardised submission form.

Please note only 1 completed submission per candidate will be considered and is required. We recommend marketers directly complete the questionnaire themselves, but these can also be filled in by suitable peers.

This year, we're again offering those who nominate a complimentary ticket to CMO's dedicated conference for modern marketing leaders, CMO Momentum, in Sydney on 4 July. So make sure you get those entries coming in quickly!

All nominations will be reviewed by our CMO50 judging panel, who will rate each section of the questionnaire in order to come up with our final list. This year’s CMO50 list will be revealed in October, when we’ll also be hosting an exclusive invite-only dinner for CMOs.

The 2018 judges list includes:

  • Nick Baker, CEO of Outdoria and former CMO, Tourism Australia
  • John Batistich, former director of marketing, Scentre Group (Westfield)
  • Carmen Bekker, partner, KPMG CMO Advisory
  • Nadia Cameron, publisher and editor, CMO
  • Mark Harland, former EGM marketing, Holden Australia
  • Inese Kingsmill, former marketing chief of Virgin Australia
  • Mark Lollback, CEO, GroupM
  • Jane Merrick, former GM marketing and CX, Consumer Division, IAG
  • David Morgan, brand consultant and former CMO of Nestle
  • Georgina Williams, board director, former executive of engagement, advocacy and brand, AustralianSuper
  • Mike Zeederberg, managing director, Zuni

Questionnaires must be completed and submitted by Friday 3 August 2018. These will then be used as the basis for our judging process.

Final selections are confirmed by our judging panel. All scores will be kept confidential and are not being released publicly, nor will they be discussed with any individual applicants.

So get cracking on those submissions!

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 things every business can do to drive brand loyalty

If you’re in any customer-centric role, you’ll likely be familiar with the Net Promoter Score (NPS) – one of the most popular tools for brands to measure their customer sentiment.

Catherine Anderson

Chief customer officer, Powershop Australia

What the modern gig economy is doing to customer experience

Most marketing theory was established in the context of stable employment relationships. From front-line staff to marketing strategists and brand managers, employees generally enjoyed job security with classic benefits such as superannuation plans, stable income streams, employment rights, training, sabbaticals and long-service leave.

Dr Chris Baumann

Associate professor, Macquarie University

The new data hierarchy

We are all digital lab rats spewing treasure troves of personal data wherever we go.

Gerry Murray

Research director, marketing and sales technology services, IDC

Because you are missing the point of the term "disruption"

Sean

Uber for the truckies: How one Aussie startup is disrupting the freight industry

Read more

Absolutely agree with this ... Facebook doesn't care what adds they show. You report an add for fake news/scam and it just remains "open...

Quasi Carbon

Unilever CMO threatens Facebook, Google with digital advertising boycott

Read more

How to create Pinball game in 4 minshttps://youtu.be/S1bsp7del3M

Alex Atmavan

Rethinking gamification in marketing

Read more

True Local - one of the least credible review sites on the entire internet.

MyNameIsStomp

Former Virgin Mobile CMO and CEO joins oOh! as first customer chief

Read more

Data-driven marketing solutions are the way forward to inspire customer engagement. Data should be given a long leash when it comes ident...

Claudia

C-suite perspectives: How Ray White's executive perceive marketing's role today

Read more

Latest Podcast

More podcasts

Sign in