News Corp confirms CMO departure

Tony Philips to leave the media giant after two-and-a-half years as chief marketing officer

Tony Philips
Tony Philips

News Corp has confirmed the departure of CMO, Tony Philips, at the end of the year after two-and-a-half years in the role.

In an internal statement to staff from executive chairman, Michael Miller, and chief operating officer for publishing, Damian Eales, sighted by CMO, the company said Philips will leave the media giant at the end of 2018 in order to return to his home town of Melbourne. It is understood he plans to establish his own brand consultancy firm, with News Corp as his first client.

“Since joining us two-and-a-half years ago, Tony has demonstrated a deep passion for our brands, a deep affection for our business and limitless creativity for re-energising our brand positioning in the market,” the statement read.

Miller and Eales highlighted Philips’ work on the ‘We’re for you’ campaign launched earlier this year as a key achievement.

“This campaign has set strong foundations for long-term brand positioning of our company and our individual mastheads and what we stand for,” the statement read. “Equally, the outcome of the 2018 ‘Come together’ event series has also been exceptional, showing business innovation, thought leadership and market-leading solutions for our clients.”

Philips’ remit for the remainder of his tenure is to continue on realising marketing transformation priorities, and key projects such as innovation sprints, the statement continued.

Philips joined News Corp in June 2016, after a 12-month stint as the inaugural CMO at Woolworths. His departure from the supermarket giant coincided with a strategic view of the business.

Prior to this, Philips worked for rival, Coles, where he held various marketing and leadership roles.

News Corp has not confirmed what its plans are for the CMO position in 2019.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

RIP holden

Max Polding

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

Read more

Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.

David Andersen

DNA-based marketing: The next big thing?

Read more

Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...

Dotz Web Technologies

Predictions: 9 digital marketing trends for 2019

Read more

So who then is correct? The Research or The skilled Digital people.

Anene

Report reveals Australia faces digital skills shortage

Read more

The blogs are really appreciable and one can trust the knowledge and information provided in the writing.The article you do produce on a ...

Prince Arora

5 brand strategy lessons from Gelato Messina

Read more

Latest Podcast

More podcasts

Sign in