Deal sees new exclusive experiences for card users across Village Entertainment theme parks and cinemas
Village Roadshow has joined forces with Mastercard to provide new experiences for cardholders across its cinema, theme park and entertainment properties.
The new partnership comes into effect on 15 June to coincide with the launch of the Topgolf experience on the Gold Coast, but will also see dedicated campaigns rolled out across Village’s national entertainment footprint. These will include integrated offers, promotions and activations designed to reward and celebrate Mastercard’s Australian customers as they transact onsite.
The partnership is one of the first group-wide business agreements for Village Roadshow. Its general manager of sales and marketing, Mohit Bhargava, said it’s the result of an evolution of the business approach around commercial partnerships and sponsorship.
“This partnership represents the 'OneCo' vision set out as part of our strategic plan to maximise value for our group and our strategic partners by aligning all our relevant assets into group-wide alliances,” he said.
“Village Roadshow holds a truly unique suite of assets nationally, entertaining millions of Australians every year. We are thrilled to be partnering with Mastercard, who is committed to offering Priceless experiences to cardholders which only amplifies the experience our guests have with us.”
Mastercard VP and head of business development, Surin Ferando, noted Village’s portfolio of theme parks, cinemas and film distribution as world-class entertainment assets.
“Mastercard is continually exploring new opportunities to celebrate the cardholder so we are incredibly excited about the Priceless experiences this partnership will offer,” he said.
Read more: How cross-functional brand building at Village Cinemas has lifted customer experience success
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
As the ‘Asian century’ becomes ever more prevalent and the Fourth Industrial Revolution gathers speed, marketers are having to surf a tidal wave of creative destruction. The choice is stark: Embrace change, or resign yourself to a Darwinian fate.
Many marketers, agencies - and everyone in between - get caught up on bubble references and data points. They’ll use Facebook best practice as the only best practice for Facebook executions and only consider metrics and responses of the one channel they’re expected to deliver on.
A few weeks ago, our Prime Minister, Scott Morrison took it upon himself to tell companies and their CEOs where to go when it came to societal issues. It wasn’t an organisation’s place to get involved. Instead, he said it should be left to governments to solve societies challenges.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Well, you can always improve your service. Your customers will appreciate your efforts.
Mike Thompson
Report: Australian customer experience good but not great
Thanks for sharing! Terracotta Jewellery Online Shopping Ethnic Jewellery Online Shopping
Cotton Sarees Online
How data is driving the customers of a lifetime for BaubleBar
Informative blog. Xero is a well-known revolutionized accounting software, specifically developed to provide best User Experience and mak...
NavkarConsultancyServices
Xero evolves to fit a changing marketplace
>Writes article about how to show diversity in an authentic way>All featured opinions are from white women
Jennifer Metcalfe
Food for Thought: How can brands show diversity in an authentic way?
Excellent post, congratulations !!! - Prof Paulo Coelho | https://www.drpaulocoelho.c...
Prof Paulo Coelho
The B2C and B2B marketing transformation helping Invisalign win more smiles