Village and Mastercard partner up for fresh visitor experiences

Deal sees new exclusive experiences for card users across Village Entertainment theme parks and cinemas

Village Roadshow has joined forces with Mastercard to provide new experiences for cardholders across its cinema, theme park and entertainment properties.

The new partnership comes into effect on 15 June to coincide with the launch of the Topgolf experience on the Gold Coast, but will also see dedicated campaigns rolled out across Village’s national entertainment footprint. These will include integrated offers, promotions and activations designed to reward and celebrate Mastercard’s Australian customers as they transact onsite.

The partnership is one of the first group-wide business agreements for Village Roadshow. Its general manager of sales and marketing, Mohit Bhargava, said it’s the result of an evolution of the business approach around commercial partnerships and sponsorship.

“This partnership represents the 'OneCo' vision set out as part of our strategic plan to maximise value for our group and our strategic partners by aligning all our relevant assets into group-wide alliances,” he said.

“Village Roadshow holds a truly unique suite of assets nationally, entertaining millions of Australians every year. We are thrilled to be partnering with Mastercard, who is committed to offering Priceless experiences to cardholders which only amplifies the experience our guests have with us.”

Mastercard VP and head of business development, Surin Ferando, noted Village’s portfolio of theme parks, cinemas and film distribution as world-class entertainment assets.

“Mastercard is continually exploring new opportunities to celebrate the cardholder so we are incredibly excited about the Priceless experiences this partnership will offer,” he said.

Read more: How cross-functional brand building at Village Cinemas has lifted customer experience success

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu   

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 things marketers need to do to get better in buy in when presenting

Presentations are a marketer’s best friend. They can be a concise, targeted and effective form of communication with the potential to make a real impact on your audience.

Emma Bannister

Founder and CEO, Presentation Studio

How to overcome negative habitual thinking

One of the greatest challenges facing senior leaders today is what’s going on in their own head.

Lisa Stephenson

Author, success coach, consultant

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

Read more

clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

Read more

haters gonna hate

David Bentley

The purpose of purpose - Brand science - CMO Australia

Read more

Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...

Tejas Potfode

6 Ways to ramp up Social Media to Your Web Design

Read more

We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

Read more

Latest Podcast

More podcasts

Sign in