IAB CEO exits, director of research appointed interim chief

Interactive Advertising Bureau of Australia starts the new process of finding its new CEO

Vijay Solanki
Vijay Solanki

The Interactive Advertising Bureau (IAB) is on the hunt for a new CEO following the immediate departure of Vijay Solanki.

The association has appointed its director of research, Gai Le Roy, as interim CEO following Solanki’s departure two years after taking up the position in Australia. Solanki was previously South Cross Austereo’s chief digital officer and has a marketing, digital and media career spanning more than 20 years, working across brands such as Philips, Unilever, BP and Shazam.

In a statement, IAB Australia chair, Cameron King, highlighted Solanki’s efforts to engage the digital media industry during his tenure.

“Vijay worked tirelessly to… build out a stronger digital ecosystem and drove a number of valuable projects including the launch of our global best practice audience measurement, Digital Content Ratings,” he said. “He’s led closer working relationships with IABs in other markets to deliver initiatives that increase trust and transparency including ads.txt from IAB Techlabs.”

The board is now working through a process to select the next CEO. Speaking on his departure, meanwhile, Solanki noted growth across councils, membership and output as milestones achieved during the last two years.

“We’ve driven important initiatives together that have made a difference to the industry. I’m grateful to the IAB team, our members and to the board, but it’s time for a change and I’m looking forward to the next challenge,” he said.

Le Roy is currently director of research IAB, her second go at the job after holding the position between November 2012 and May 2015.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

 

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