Chief marketing officer leaves the organisation after two-and-a-half year stint and brand transformation program
In a shock departure, National Australia Bank’s CMO, Andrew Knott, is leaving the organisation after two-and-a-half years in the role.
The former McDonalds regional media and digital leader was recruited by NAB to fill the shoes of Sandra de Castro, who left the banking institution in July 2015 after more than four years.
Prior to joining the banking group, Knott was chief digital officer for advertising agency, Euro RSCG (Havas Worldwide), where he oversaw the digital agenda across social, mobile and content. Knott’s resume also includes senior marketing and digital roles, such as VP of marketing at Salesforce.com, and VP of strategy and operations at Ogilvy across Australia and Asia.
NAB chief operating officer, Antony Cahill, said Knott will be leaving NAB in early July. He highlighted Knott's transformative approach to marketing, with market-leading capabilities in digital and customer analytics, executing in a highly personalised and customer relevant way at scale.
“Andrew joined us two-and-a-half years ago and, in that time, has re-positioned the NAB brand under More Than Money; a brand proposition that works for the entire NAB organisation. Most importantly he has focused on people – bringing key talent to supplement the existing team and providing career development and leadership opportunities,” Cahill said.
The brand repositioning work earnt Knott #20 place on the 2017 CMO50 list.
“While I’m disappointed to see Andrew leave NAB, we have spoken about his new role at length and Andrew will be leaving NAB on strong terms. Furthermore, Andrew’s appointment is in part due to the strong performance of the marketing team and it is pleasing to see this being recognised externally. Andrew is leaving on good terms and is working with me to find a successor.”
Knott said It is with genuine regret that he leaves "one of the best marketing roles in the country".
"It has been a privilege to lead this extraordinary team and to do some of the best work of my career,” he said.
The news follows the NAB server outage on the weekend which prompted NAB to publish a full-page print apology.
The outage downed ATMs, EFTPOS and online banking across the country and occurred at a time when Australian banks are already suffering serious brand damage through the Banking Royal Commission.
In an effort to ‘make it right’, NAB promised to compensate business customers who suffered losses in the apology.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
This year’s Cannes Lions program is packed full of data, robots, algorithms, voice technology, blockchain, virtual reality, artificial intelligence and machine creativity. But I’m just as interested in more subtle trends and insights.
Customer experience is eclipsing product as a competitive differentiator. CMOs are recognising this shift and talking the talk. But are they also walking the walk?
Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
You're suggesting that Taylor Swift is a non-brand because we don't know who she votes for, and then you suggest developing brand stories...
Brian 't Hart
Why Gartner thinks brands are too uptight about strategy
Indeed this is the great article but i will love to recommend you to read the case study of Walamrt for get the more and more customers. ...
Eva Buttler
5 steps to customer intelligence success
here is the good news now you can find the all adobe products at walmart .. read this news here at https://creditcardsfair.com/
Yasir Abbas
Adobe: Tech architecture, talent stopping companies making the experience shift
Google is more like a utility. Does a road have a brand? No. Do we use it daily? Of course! And the idea of Taylor Swift as an unbrand be...
Davy Adams
Why Gartner thinks brands are too uptight about strategy
My father had ALS (amyotrophic lateral sclerosis) for 3 years His first symptoms were weakness in his hands and losing his balance which ...
Janice Tollis
Why Gartner thinks brands are too uptight about strategy