GSK confirms former US CMO as new A/NZ chief

Theresa Agnew confirmed to permanent area GM role for A/NZ across consumer healthcare

Garry Scarborough has been appointed Nortel's director of channels and alliances for Asia-Pacific
Garry Scarborough has been appointed Nortel's director of channels and alliances for Asia-Pacific

GSK has officially confirmed former US-based CMO, Theresa Agnew, as its area general manager for A/NZ to sit at the helm of its consumer healthcare business locally.

Agnew has been acting in the role for the past three months, relocating back to Australia from the US, where she was chief marketing officer and VP of US marketing. In the area GM position, she will oversee a range of well-known consumer brands including Panadol, Voltaren, Sensodyne, Polident and Otrivin. She officially takes up the post on 1 July.

Theresa Agnew
Theresa Agnew


Agnew has nearly 30 years’ experience in the consumer healthcare and medical devices industries. She kicked off her career at Johnson & Johnson, spending 21 years with the company, and has also held senior positions with LifeScan and McNeil consumer healthcare devices, plus DDB and Essilor International.

During her stint as CMO in the US, she was responsible for digital transformation across the US business as well as driving fresh growth. The work earnt her a mention as one of 18 marketing chiefs in the recent book, Global CMO: Best Practice in Marketing Effectiveness and Efficiency Around the World.

In a statement, GSK consumer healthcare regional head APAC, Filippo Lanzi, said Agnew had already made a big impact on the business since taken on the acting role in February.

“She has proven her commitment to the team and ability to help build the future of the A/NZ consumer healthcare business, with a focus on culture and development as well as building our brands,” he said.  

Agnew said she’s looking forward to building a stronger foundation for the local group and generating sustainable growth.

“We have an outstanding team and market-leading brands and by partnering closely with our customers and industry, I believe we can have a positive impact on the health and well-being of our customers,” she said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

RIP holden

Max Polding

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

Read more

Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.

David Andersen

DNA-based marketing: The next big thing?

Read more

Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...

Dotz Web Technologies

Predictions: 9 digital marketing trends for 2019

Read more

So who then is correct? The Research or The skilled Digital people.

Anene

Report reveals Australia faces digital skills shortage

Read more

The blogs are really appreciable and one can trust the knowledge and information provided in the writing.The article you do produce on a ...

Prince Arora

5 brand strategy lessons from Gelato Messina

Read more

Latest Podcast

More podcasts

Sign in