A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Latest marketing staff addition for insurance giant
Ex-general manager for M&C Saatchi, Mim Haysom, has joined Suncorp in the role of executive general manager brand and marketing. Haysom was rumoured to have resigned from M&C Saatchi late last year.
This is the latest marketing staff addition at Suncorp following the recent departure of CX stalwart, Mark Reinke, who left the financial services and insurance organisation after 14 years. This also follows the appointment of Pip Marlow, former managing director of Microsoft Australia, as chief executive officer of customer marketplace in October last year, and the appointment of ex-Service NSW CEO, Dr Rachna Gandha, to a newly created role of executive GM of commercialisation and implementation.
Haysom brings extensive brand experience with her to the role, after having built some of the world’s most recognisable brands, such as Woolworths, Lexus, IAG and Optus. Haysom will oversee Suncorp’s network of brands, including AAMI, GIO, Apia, Shannons and Vero. She will also be responsible for strengthening the Suncorp brand nationally and continuing to build the company’s digital marketing and automation capabilities.
Previously, Haysom was also a managing partner of M&C Saatchi, and highly-awarded as regional group head of ANZ at TBWA/Whybin.
Suncorp CEO customer marketplace, Pip Marlow, said Haysom was one of Australia’s pre-eminent and most awarded leaders in the industry.
“Mim is known for her cut-through creative and for her drive to find way news to move the industry forward – we’re lucky to have her. She understands our market, and one of her key focus areas will be to take Suncorp’s network of brands to the next level,” Marlow said.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...
Cecille Pabon
Report: Covid effect sees digital events on the rise long-term
Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family
Sanwataram
Predictions: 14 digital marketing predictions for 2021
Nice!https://www.live-radio-onli...
OmiljeniRadio RadioStanice Uzi
Google+ and Blogger cozy up with new comment system
Awesome and well written article. The examples and elements are good and valuable for all brand identity designs. Speaking of awesome, ch...
Ryota Miyagi
Why customer trust is more vital to brand survival than it's ever been