Latest marketing staff addition for insurance giant
Ex-general manager for M&C Saatchi, Mim Haysom, has joined Suncorp in the role of executive general manager brand and marketing. Haysom was rumoured to have resigned from M&C Saatchi late last year.
This is the latest marketing staff addition at Suncorp following the recent departure of CX stalwart, Mark Reinke, who left the financial services and insurance organisation after 14 years. This also follows the appointment of Pip Marlow, former managing director of Microsoft Australia, as chief executive officer of customer marketplace in October last year, and the appointment of ex-Service NSW CEO, Dr Rachna Gandha, to a newly created role of executive GM of commercialisation and implementation.
Haysom brings extensive brand experience with her to the role, after having built some of the world’s most recognisable brands, such as Woolworths, Lexus, IAG and Optus. Haysom will oversee Suncorp’s network of brands, including AAMI, GIO, Apia, Shannons and Vero. She will also be responsible for strengthening the Suncorp brand nationally and continuing to build the company’s digital marketing and automation capabilities.
Previously, Haysom was also a managing partner of M&C Saatchi, and highly-awarded as regional group head of ANZ at TBWA/Whybin.
Suncorp CEO customer marketplace, Pip Marlow, said Haysom was one of Australia’s pre-eminent and most awarded leaders in the industry.
“Mim is known for her cut-through creative and for her drive to find way news to move the industry forward – we’re lucky to have her. She understands our market, and one of her key focus areas will be to take Suncorp’s network of brands to the next level,” Marlow said.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
In this latest episode of our Conversations over a Cuppa with CMO series, we catch up with Jane Power, who stepped into the director of marketing and transformation role at GenesisCare in April 2020.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.
At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.
Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...
Pierce Fabreverg
Board games distributor partners with Deliveroo in business strategy pivot
Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...
Hugo
New campaign aims to build understanding around scope and impact of dyslexia
Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...
Pierce Fabreverg
Does your brand need a personality review? - Brand vision - CMO Australia
Here’s an article on solving the most complex customer queries without a delay. Hope it helpswww.engati.com/blog/address...
soham
How to manage social media during Covid-19
Thank you for explaining the rules. This article covers the principles of design, which arrange the elements of art into a composition. ...
Pierce Fabreverg
Reports: Brands have an important role to play during the COVID-19 crisis - if they're useful