Agency brand expert, Mim Haysom, joins Suncorp as EGM brand and marketing

Latest marketing staff addition for insurance giant

Ex-general manager for M&C Saatchi, Mim Haysom, has joined Suncorp in the role of executive general manager brand and marketing. Haysom was rumoured to have resigned from M&C Saatchi late last year.

This is the latest marketing staff addition at Suncorp following the recent departure of CX stalwart, Mark Reinke, who left the financial services and insurance organisation after 14 years. This also follows the appointment of Pip Marlow, former managing director of Microsoft Australia, as chief executive officer of customer marketplace in October last year, and the appointment of ex-Service NSW CEO, Dr Rachna Gandha, to a newly created role of executive GM of commercialisation and implementation.

Haysom brings extensive brand experience with her to the role, after having built some of the world’s most recognisable brands, such as Woolworths, Lexus, IAG and Optus. Haysom will oversee Suncorp’s network of brands, including AAMI, GIO, Apia, Shannons and Vero. She will also be responsible for strengthening the Suncorp brand nationally and continuing to build the company’s digital marketing and automation capabilities.

Previously, Haysom was also a managing partner of M&C Saatchi, and highly-awarded as regional group head of ANZ at TBWA/Whybin.

Suncorp CEO customer marketplace, Pip Marlow, said Haysom was one of Australia’s pre-eminent and most awarded leaders in the industry.

“Mim is known for her cut-through creative and for her drive to find way news to move the industry forward – we’re lucky to have her. She understands our market, and one of her key focus areas will be to take Suncorp’s network of brands to the next level,” Marlow said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Putting the ‘human element’ back in marketing

During the recent CMO Momentum conference, Paul Mitchell shared how marketing leaders can create cultures that deliver

Paul Mitchell

Managing director, The Human Enterprise

The rise and rise of voice search

In 1982, an AT&T employee by the name of Plotzke predicted the rise of voice: “In fact, it has been predicted that, by 1990, well over half the communications dollars spent by businesses will be for products and services that include voice technologies.

Michael Jenkins

Founder and director, Shout agency

Is design thinking the answer for the next generation of marketing?

The speed and pace of change will never be slower than we’re experiencing today. So in this era of unprecedented change, how can brands meet soaring consumer expectations, stay relevant and deliver differentiated and connected experiences?

Merryn Olifent

Senior consultant, G2 Innovation

I have been suffering from (HERPES) disease for the last two years and had constant pain, especially in my knees. During the first year, ...

Steven Kizzy

KPMG Australia appoints ex-Publicis leader as head of brand strategy

Read more

When they say they had to much focus on traditional media, this is code for very bad creative, and very bad category strategy, Clearly th...

Rob

iSelect outlines new approach to arrest ineffective marketing as its reports full-year results

Read more

play barbie games https://www.barbi-igre.net/

Karlo Bozak

Rethinking gamification in marketing

Read more

There are lots of software tools available online that can do what you are asking about and also trace the location of a cell phone and e...

Curtis Bacchus

CMO's top 10 martech stories for the week - 9 August 2018

Read more

Love the counter intuitive StubHub example!

Rishi Rawat

Yale University says you’re missing this marketing advantage

Read more

Latest Podcast

More podcasts

Sign in