Agency brand expert, Mim Haysom, joins Suncorp as EGM brand and marketing

Latest marketing staff addition for insurance giant

Ex-general manager for M&C Saatchi, Mim Haysom, has joined Suncorp in the role of executive general manager brand and marketing. Haysom was rumoured to have resigned from M&C Saatchi late last year.

This is the latest marketing staff addition at Suncorp following the recent departure of CX stalwart, Mark Reinke, who left the financial services and insurance organisation after 14 years. This also follows the appointment of Pip Marlow, former managing director of Microsoft Australia, as chief executive officer of customer marketplace in October last year, and the appointment of ex-Service NSW CEO, Dr Rachna Gandha, to a newly created role of executive GM of commercialisation and implementation.

Haysom brings extensive brand experience with her to the role, after having built some of the world’s most recognisable brands, such as Woolworths, Lexus, IAG and Optus. Haysom will oversee Suncorp’s network of brands, including AAMI, GIO, Apia, Shannons and Vero. She will also be responsible for strengthening the Suncorp brand nationally and continuing to build the company’s digital marketing and automation capabilities.

Previously, Haysom was also a managing partner of M&C Saatchi, and highly-awarded as regional group head of ANZ at TBWA/Whybin.

Suncorp CEO customer marketplace, Pip Marlow, said Haysom was one of Australia’s pre-eminent and most awarded leaders in the industry.

“Mim is known for her cut-through creative and for her drive to find way news to move the industry forward – we’re lucky to have her. She understands our market, and one of her key focus areas will be to take Suncorp’s network of brands to the next level,” Marlow said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Natural born leaders

Many business and marketing managers progressing to leadership positions face evolving their focus from operational matters to strategic decision making and planning.

Jean-Luc Ambrosi

Author, marketer

Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...

Sanket Nair

7 businesses successfully implementing chatbots

Read more

Interesting article but what about the employees? There needs to be access to quick cash for everyone involved lest we have yet another '...

Joel Pencer

Suncorp outlines customer investments, digitisation as key to business improvement

Read more

Just printed out this Brad Howarth screed to read tomorrow. I need a good laugh once in a while. Or maybe shed some manly-man tears at th...

Larry A Singleton

What a diversity agenda has done for Kellogg's staff and innovation engagement

Read more

Morons. PC Nazis infiltrating and subverting every level in our lives.These scum have destroyed our education system.Read FrontPage Magaz...

Larry A Singleton

What a diversity agenda has done for Kellogg's staff and innovation engagement

Read more

It is an accepted fact that in the present times the mass makes use of digital marketing more often and are more and more enlightened wit...

Digital Marketing Course in Ja

Why RMIT is partnering with Adobe for digital marketing learning

Read more

Latest Podcast

More podcasts

Sign in