Agency brand expert, Mim Haysom, joins Suncorp as EGM brand and marketing

Latest marketing staff addition for insurance giant

Ex-general manager for M&C Saatchi, Mim Haysom, has joined Suncorp in the role of executive general manager brand and marketing. Haysom was rumoured to have resigned from M&C Saatchi late last year.

This is the latest marketing staff addition at Suncorp following the recent departure of CX stalwart, Mark Reinke, who left the financial services and insurance organisation after 14 years. This also follows the appointment of Pip Marlow, former managing director of Microsoft Australia, as chief executive officer of customer marketplace in October last year, and the appointment of ex-Service NSW CEO, Dr Rachna Gandha, to a newly created role of executive GM of commercialisation and implementation.

Haysom brings extensive brand experience with her to the role, after having built some of the world’s most recognisable brands, such as Woolworths, Lexus, IAG and Optus. Haysom will oversee Suncorp’s network of brands, including AAMI, GIO, Apia, Shannons and Vero. She will also be responsible for strengthening the Suncorp brand nationally and continuing to build the company’s digital marketing and automation capabilities.

Previously, Haysom was also a managing partner of M&C Saatchi, and highly-awarded as regional group head of ANZ at TBWA/Whybin.

Suncorp CEO customer marketplace, Pip Marlow, said Haysom was one of Australia’s pre-eminent and most awarded leaders in the industry.

“Mim is known for her cut-through creative and for her drive to find way news to move the industry forward – we’re lucky to have her. She understands our market, and one of her key focus areas will be to take Suncorp’s network of brands to the next level,” Marlow said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

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