Destination NSW appoints Jan Hutton as general manager marketing

Former CMO of Gold Coast Tourism has been appointed the general manager of marketing at Destination NSW

Jan Hutton, Destination NSW.
Jan Hutton, Destination NSW.

The former CMO of Gold Coast Tourism, Jan Hutton, has been appointed the new general manager of marketing at Destination NSW.

Before Gold Coast Tourism, Hutton was head of brand and marketing for Deloitte Consulting Africa, and CMO of South African Tourism. She said she is delighted to be joining the promotional body.

“Destination NSW has delivered exceptional results through innovation in destination marketing and changing the positioning of NSW as the premier new events destination in the nation,” Hutton said. “The track record and high-performance culture were what attracted me to the role. I look forward to building on that work to ensure the continued success of Destination NSW."

Destination NSW CEO, Sandra Chipchase, said Hutton brings extensive digital and destination marketing expertise and experience gained both overseas and here in Australia.

“Jan has an impressive background in destination marketing, digital innovation leadership and tourism content development. She has also held a number of senior, relevant roles with Tourism South Africa, Deloitte Consulting, The Nielsen Company, Ogilvy and Gold Coast Tourism,” Chipchase said.

“Jan was managing director of Ogilvy Interactive and managing director of Immedia and, as CMO for Tourism South Africa, was responsible for the global marketing strategy as well as direct consumer marketing and partnership development for their international offices.”

Hutton will take up her role at the end of June.

The announcement comes only two weeks after Destination NSW appointed Pascal Reiling as business development and partnership marketing manager for Germany and France, based in Frankfurt.

Reiling will be responsible for developing and implementing trade marketing and business development plans in both countries, and to deliver programs and activities that drive overnight visitation and expenditure to the State.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: ABC's Leisa Bacon

In this episode of Conversations over a Cuppa with CMO, ABC's director of audiences, Leisa Bacon, shares how she's navigated the COVID-19 crisis, the milestones and adaptability it's ushered in, and what sustained lessons there are for marketers as we start to recover.

More Videos

Hi everyone! Hope you are doing well. I just came across your website and I have to say that your work is really appreciative. Your conte...

Rochie Grey

Will 3D printing be good for retail?

Read more

Zero proof spiritsUsa since 2011 www.arkaybeverages.com🤪🤟

Sylvie

How this alcohol-free spirits brand rode the health and wellness wave

Read more

okay this a good newsmaybe i gonna try it

kenzopoker1

CMO's top 8 martech stories for the week - 9 July 2020

Read more

Very insightful. Executive leaders can let middle managers decide on the best course of action for the business and once these plans are ...

Abi TCA

CMOs: Let middle managers lead radical innovation

Read more

One failing brand tying up with another failing brand!

Realist

Binge and The Iconic launch Inactivewear clothing line

Read more

Blog Posts

MYOD Dataset: Building a DAM

In my first article in this MYOD [Make Your Organisation Data-Driven] series, I articulated a one-line approach to successfully injecting data into your organisation’s DNA: Using a Dataset -> Skillset -> Mindset framework. This will take your people and processes on a journey to data actualisation.

Kshira Saagar

Group director of data science, Global Fashion Group

Business quiet? Now is the time to review your owned assets

For businesses and advertiser categories currently experiencing a slowdown in consumer activity, now is the optimal time to get started on projects that have been of high importance, but low urgency.

Olia Krivtchoun

CX discipline leader, Spark Foundry

Bottoms up: Lockdown lessons for an inverted marketing world

The effects of the coronavirus slammed the brakes on retail sales in pubs, clubs and restaurants. Fever-Tree’s Australia GM Andy Gaunt explains what they have learnt from some tricky months of trading

Andy Gaunt

General manager, Fever-Tree Australia and New Zealand

Sign in