Destination NSW appoints Jan Hutton as general manager marketing

The former CMO of Gold Coast Tourism, Jan Hutton, has been appointed the new general manager of marketing at Destination NSW.

Before Gold Coast Tourism, Hutton was head of brand and marketing for Deloitte Consulting Africa, and CMO of South African Tourism. She said she is delighted to be joining the promotional body.

“Destination NSW has delivered exceptional results through innovation in destination marketing and changing the positioning of NSW as the premier new events destination in the nation,” Hutton said. “The track record and high-performance culture were what attracted me to the role. I look forward to building on that work to ensure the continued success of Destination NSW."

Destination NSW CEO, Sandra Chipchase, said Hutton brings extensive digital and destination marketing expertise and experience gained both overseas and here in Australia.

“Jan has an impressive background in destination marketing, digital innovation leadership and tourism content development. She has also held a number of senior, relevant roles with Tourism South Africa, Deloitte Consulting, The Nielsen Company, Ogilvy and Gold Coast Tourism,” Chipchase said.

“Jan was managing director of Ogilvy Interactive and managing director of Immedia and, as CMO for Tourism South Africa, was responsible for the global marketing strategy as well as direct consumer marketing and partnership development for their international offices.”

Hutton will take up her role at the end of June.

The announcement comes only two weeks after Destination NSW appointed Pascal Reiling as business development and partnership marketing manager for Germany and France, based in Frankfurt.

Reiling will be responsible for developing and implementing trade marketing and business development plans in both countries, and to deliver programs and activities that drive overnight visitation and expenditure to the State.

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