Former CMO of Gold Coast Tourism has been appointed the general manager of marketing at Destination NSW
The former CMO of Gold Coast Tourism, Jan Hutton, has been appointed the new general manager of marketing at Destination NSW.
Before Gold Coast Tourism, Hutton was head of brand and marketing for Deloitte Consulting Africa, and CMO of South African Tourism. She said she is delighted to be joining the promotional body.
“Destination NSW has delivered exceptional results through innovation in destination marketing and changing the positioning of NSW as the premier new events destination in the nation,” Hutton said. “The track record and high-performance culture were what attracted me to the role. I look forward to building on that work to ensure the continued success of Destination NSW."
Destination NSW CEO, Sandra Chipchase, said Hutton brings extensive digital and destination marketing expertise and experience gained both overseas and here in Australia.
“Jan has an impressive background in destination marketing, digital innovation leadership and tourism content development. She has also held a number of senior, relevant roles with Tourism South Africa, Deloitte Consulting, The Nielsen Company, Ogilvy and Gold Coast Tourism,” Chipchase said.
“Jan was managing director of Ogilvy Interactive and managing director of Immedia and, as CMO for Tourism South Africa, was responsible for the global marketing strategy as well as direct consumer marketing and partnership development for their international offices.”
Hutton will take up her role at the end of June.
The announcement comes only two weeks after Destination NSW appointed Pascal Reiling as business development and partnership marketing manager for Germany and France, based in Frankfurt.
Reiling will be responsible for developing and implementing trade marketing and business development plans in both countries, and to deliver programs and activities that drive overnight visitation and expenditure to the State.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
This year’s Cannes Lions program is packed full of data, robots, algorithms, voice technology, blockchain, virtual reality, artificial intelligence and machine creativity. But I’m just as interested in more subtle trends and insights.
Customer experience is eclipsing product as a competitive differentiator. CMOs are recognising this shift and talking the talk. But are they also walking the walk?
Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
My father had ALS (amyotrophic lateral sclerosis) for 3 years His first symptoms were weakness in his hands and losing his balance which ...
Janice Tollis
Why Gartner thinks brands are too uptight about strategy
The things who have mentioned are very convincing and will certainly work.
Lunna Walker
Xero evolves to fit a changing marketplace
The use of the virtual reality and the additional reality in marketing are only the first steps to the unlimited possibilities. When you ...
Viri VR
Treasury Wine Estates ramps up consumer engagement with augmented reality app portfolio
Personally, I know about using virtual reality in VR games or when watching movies. I live in Melbourne and often visit a club - https://...
Rafe Frost
3 brand new virtual reality experiences in action
Infographics are quick and easy to understand! Pictures indeed speak better than words. SEO in Mumbai
Tanushree
Image intelligence:10 must-see infographics for marketers