Former VenuesLive chief marketing and innovation officer takes the helm as launch of new $100m complex draws closer
The former marketing chief for ANZ Stadium operator, VenuesLive, Craig McMaster, has been appointed executive director of the new Western Sydney Performing Arts Centre due to open its doors next year.
The WSPAC is a $100 million theatre and multi-use entertainment space being constructed in Western Sydney beside Rooty Hill RSL. Due to be completed in August 2019, the 2000-seat proscenium theatre will play host to stage shows, musicals and concerts, and accommodate ballet companies and orchestras.
The new role is a fresh canvas for McMaster, who was most recently chief marketing and information officer at VenuesLive, which includes Sydney’s ANZ Stadium and the soon-to-be completed Optus Stadium in Perth. Among his achievements over this time were assisting with the winning bid to operate and deliver the Perth venue, developing customer-first strategies, and driving major event and tourism marketing, digital strategy and business systems delivery.
McMaster’s resume also includes senior leadership roles such as CEO of the Showbiz Group and Ticketek A/NZ, as well as general management roles with Village Roadshow, Hoyts and Pepsico International.
McMaster said it was a great privilege to be chosen to lead the world-class performing arts venues through development and construction through to full use.
“It’s been a long time since Sydney has seen a brand new, state-of-the-art theatre of this quality developed, and with major shows needing to bypass Sydney, due to theatre availability, there is a clear need for additional commercial theatre space,” he said. “Our goal with WSPAC is that it becomes a major part of this solution as the new centre of entertainment for Greater Western Sydney, and an iconic tourism destination for visitors from all over NSW and beyond.”
RHR Group CEO, Richard Errington, said McMaster was a strong asset to leading the new facility through its development, launch and ongoing operations.
“Not only does Craig have significant experience in leadership and many years of commercial experience in the wider entertainment industry, working with a variety of market leaders in all facets of the performing arts industry, he also shares our passion or the importance such an amenity will provide to the Western Sydney community,” he stated.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.
The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.
In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...
Vanessa Skye Mitchell
DNA-based marketing: The next big thing?
RIP holden
Max Polding
Marketing professor: For Holden, brand nostalgia ain’t what it used to be
Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.
David Andersen
DNA-based marketing: The next big thing?
Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...
Dotz Web Technologies
Predictions: 9 digital marketing trends for 2019
So who then is correct? The Research or The skilled Digital people.
Anene
Report reveals Australia faces digital skills shortage