CMO becomes executive director of new Western Sydney Performing Arts Centre

Former VenuesLive chief marketing and innovation officer takes the helm as launch of new $100m complex draws closer

Craig McMaster
Craig McMaster

The former marketing chief for ANZ Stadium operator, VenuesLive, Craig McMaster, has been appointed executive director of the new Western Sydney Performing Arts Centre due to open its doors next year.

The WSPAC is a $100 million theatre and multi-use entertainment space being constructed in Western Sydney beside Rooty Hill RSL. Due to be completed in August 2019, the 2000-seat proscenium theatre will play host to stage shows, musicals and concerts, and accommodate ballet companies and orchestras.

The new role is a fresh canvas for McMaster, who was most recently chief marketing and information officer at VenuesLive, which includes Sydney’s ANZ Stadium and the soon-to-be completed Optus Stadium in Perth. Among his achievements over this time were assisting with the winning bid to operate and deliver the Perth venue, developing customer-first strategies, and driving major event and tourism marketing, digital strategy and business systems delivery.

McMaster’s resume also includes senior leadership roles such as CEO of the Showbiz Group and Ticketek A/NZ, as well as general management roles with Village Roadshow, Hoyts and Pepsico International.

McMaster said it was a great privilege to be chosen to lead the world-class performing arts venues through development and construction through to full use.

“It’s been a long time since Sydney has seen a brand new, state-of-the-art theatre of this quality developed, and with major shows needing to bypass Sydney, due to theatre availability, there is a clear need for additional commercial theatre space,” he said. “Our goal with WSPAC is that it becomes a major part of this solution as the new centre of entertainment for Greater Western Sydney, and an iconic tourism destination for visitors from all over NSW and beyond.”

RHR Group CEO, Richard Errington, said McMaster was a strong asset to leading the new facility through its development, launch and ongoing operations.

“Not only does Craig have significant experience in leadership and many years of commercial experience in the wider entertainment industry, working with a variety of market leaders in all facets of the performing arts industry, he also shares our passion or the importance such an amenity will provide to the Western Sydney community,” he stated.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Why efficiency and effectiveness are opposing forces in a marketing tug of war

I’ve been a long-time fan of renowned effectiveness experts, Peter Field and Les Binet, and their work. But while their approach is clearly important, the marketing leader’s challenge to deliver effectiveness more often lies in organisational structure. I see the bigger question being whether a marketing chief has a seat at the executive table, and the ear and respect of the CEO and company board.

Nickie Scriven

CEO, Zenith

Augmented Reality: What’s behind the marketing industry’s failure of imagination?

Every flagship smartphone in Australia includes hardware and software purpose-built for AR. A huge audience is ready and waiting. We have an opportunity to craft extraordinary, innovative work. But to get there, we need to push our creative thinking a little harder, writes Gil Fewster.

Gil Fewster

Creative technologist, The Royals

Does your brand need a personality review?

There are five tell-tale signs your brand needs to take a long hard look at itself.

Charlie Rose

Senior Strategy Consultant, Principals

Why it's important for me to know that? I don't get it, sorry.

James Fogle

7 things you need to know about Facebook's mood experiment

Read more

Info graphic have proven to be very useful to create brand awareness and drive traffic. Thanks for sharing these Information.Graphic Desi...

Govind Dadhich

Image intelligence:10 must-see infographics for marketers

Read more

Best web hosting packages Vancouver WA understands that only technical support and domain associated email address can bring huge leads ...

Radiata Solutions

6 Ways to ramp up Social Media to Your Web Design

Read more

I had the same vision about change from CX terminology to HX. Even with almost the same title: 'Forget customer experience...' https://ww...

Ekaterina Khramkova

Forget customer experience, human experience is marketing's next frontier

Read more

Thank you, so do I.

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

Read more

Latest Podcast

More podcasts

Sign in