Former VenuesLive chief marketing and innovation officer takes the helm as launch of new $100m complex draws closer
The former marketing chief for ANZ Stadium operator, VenuesLive, Craig McMaster, has been appointed executive director of the new Western Sydney Performing Arts Centre due to open its doors next year.
The WSPAC is a $100 million theatre and multi-use entertainment space being constructed in Western Sydney beside Rooty Hill RSL. Due to be completed in August 2019, the 2000-seat proscenium theatre will play host to stage shows, musicals and concerts, and accommodate ballet companies and orchestras.
The new role is a fresh canvas for McMaster, who was most recently chief marketing and information officer at VenuesLive, which includes Sydney’s ANZ Stadium and the soon-to-be completed Optus Stadium in Perth. Among his achievements over this time were assisting with the winning bid to operate and deliver the Perth venue, developing customer-first strategies, and driving major event and tourism marketing, digital strategy and business systems delivery.
McMaster’s resume also includes senior leadership roles such as CEO of the Showbiz Group and Ticketek A/NZ, as well as general management roles with Village Roadshow, Hoyts and Pepsico International.
McMaster said it was a great privilege to be chosen to lead the world-class performing arts venues through development and construction through to full use.
“It’s been a long time since Sydney has seen a brand new, state-of-the-art theatre of this quality developed, and with major shows needing to bypass Sydney, due to theatre availability, there is a clear need for additional commercial theatre space,” he said. “Our goal with WSPAC is that it becomes a major part of this solution as the new centre of entertainment for Greater Western Sydney, and an iconic tourism destination for visitors from all over NSW and beyond.”
RHR Group CEO, Richard Errington, said McMaster was a strong asset to leading the new facility through its development, launch and ongoing operations.
“Not only does Craig have significant experience in leadership and many years of commercial experience in the wider entertainment industry, working with a variety of market leaders in all facets of the performing arts industry, he also shares our passion or the importance such an amenity will provide to the Western Sydney community,” he stated.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
The second episode of CMO’s 3-part video series on how CMO50 luminaries are achieving greater marketing agility has landed!
The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.
Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?
Warren Buffet is an unlikely ally for marketers. But his belief businesses need strategic moats that increase their value in the market while acting as barriers to competitors can offer marketers a new playbook for brand building and driving growth.
who wants to date me I am 9 years old and i am a boy
Jeremy Hawkins
Sink a sub gaming experience signals Subway's renewed brand push
Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...
Caroline Scott
7 ways CMOs can improve their customer engagement game
Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...
Quent Sinder
Why empowering others can help make you a great leader
CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...
Anna Janicka
Sensis rebrands to Thryv and brings business software to Australian SMBs
AI Leasing Assistants have finally arrived for the multifamily industry. With so many to choose from it can be hard to figure out which i...
Alice Labs Pte. Ltd.
CMO's top 8 martech stories for the week - 6 May 2021