Live webinar from CMO: Creating memorable customer experiences: The who, what and how

Don’t miss this special live webinar from CMO as we reveal you can craft experiences that resonate

What does it really take to craft a memorable experience with your customers? Who should be leading it? And how do you action the insights you have to achieve it?

These are just some of the questions CMO is going to tackle in our latest webinar on 3 May, entitled: Creating memorable customer experiences: The who what and how. The webinar is being brought to CMO readers by customer experience intelligence vendor, Inmoment.

According to InMoment’s soon-to-be released A/NZ research, nearly 70 per cent of consumers feel they’ve participated in a memorable experience with brands in the last year. Yet more than 50 per cent also reported at least one negative customer experience over the same time frame, and a growing disconnect can still be seen around personalisation, emotional engagement and how to bring in the human versus digital element.

It’s clear brands – and their brand custodians – need to be doing a whole lot more if they have a hope of keeping up with changing customer expectations.

And that’s exactly what we’ll be delving into in our special webinar on 3 May. Join us as we discuss what it’s like to take responsibility for crafting customer experiences as a marketing leader. We’ll go through the latest research findings, and what these tell us about what matters when building experiences, as well as chat with industry experts on how your brand can respond successfully and in a way that fosters lasting engagement.

Joining CMO publisher and editor, Nadia Cameron, are special webinar guests:

  • InMoment global CMO, Kristi Knight, who will look into the evolving role of the CMO in CX
  • Accenture Interactive MD, Michael Buckley, who joins us to debate the CX opportunities and pitfalls

The webinar will be broadcast on 3 May at 2pm AEST.

Don’t miss out on this in-depth digital event. Register to attend the webinar by clicking here.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu  

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Tyron Hayes

​The current global COVID-19 pandemic is resulting in unprecedented disruption to every aspect of our lives as marketing and brand professionals, from the ways we work, to how our organisations operate, and the way in which we acquire and engage customers. So we’ve drawn on our wonderful CMO50 alumni community to explore different aspects of the crisis facing all of us right now.

More Videos

Why these voice assistants are so popular nowadays? Maybe I should get one too? I am really curious.

Jill Kim

Aussie brands jump on voice-interaction bandwagon following Amazon Alexa's local launch

Read more

Your page is very helpful. Thank you for sharing with us

Eriona Ajvazi

10 brands making a positive difference to a world in crisis

Read more

Extremely insightful and well written. Thanks for the great article!

Nicole Brodie Nahum

Why COVID-19 makes it more important than ever to move at the speed of the consumer

Read more

Blockchain is one of the fastest growing technology in today's digital era. Industries like banking and finance are already using blockch...

Aniket Singh

Can blockchain deliver on its big advertising promises?

Read more

Great article Emma. So many gems in there. Awesome to have you in the team!

One Small Step Collective

Why COVID-19 makes it more important than ever to move at the speed of the consumer

Read more

Blog Posts

The gear change required for business during COVID-19

The current world pandemic, COVID-19, and its tragic effects has created different and challenging situations for nearly every business. Every business sector is affected differently, depending on the nature of what your place in the world, creating the most unique situation most of us have ever and will ever experience during our professional lives.

Katja Forbes

Managing director of Designit, Australia and New Zealand

How can organisations debias their decisions?

​People whose personal details and experiences signal they come from racially diverse backgrounds are less likely than anglo or Caucasian candidates to make it through the first cut in recruitment processes. Even if the organisation says it values diversity.

Dr Karen Morley

Author, commentator

Is your marketing team adapting quickly enough to the COVID-19 crisis?

The impact of coronavirus is far reaching with the true impact on the economy and businesses is unknown. While there are a few categories and brands experiencing growth, for the most part the crisis is wreaking havoc for large and small operators across many sectors including entertainment, tourism, retail, fitness, services and the list goes on.

Teresa Sperti

Founder, Arktic Fox

Sign in