Kennedy trades Country Road for Grill'd

Former Cotton On, Country Road marketer joins Australian fast food company

Col Kennedy
Col Kennedy

Col Kennedy has left his role as Country Road’s general manager of brand and customer experience and taken up a marketing director’s position with Australian QSR, Grill’d.

Kennedy joined Grill’d in March after a 14-month stint with Country Road, where he reported directly to the managing director. His newly created role at the group, which includes brands Witchery, Mimco, Trenery and Country Road, included overall brand positioning and customer engagement strategies, from visual merchandising and creative to online, including ecommerce, and marketing globally.      

Prior to this, Kennedy spent three-and-a-half years with Australian clothing retailer, Cotton On, where he was global head of marketing and commerce. His professional history also includes local and global stints with Target, The Walt Disney Company, Sony PlayStation and TUI Travel.

The new remit sees Kennedy responsible for the full spectrum of marketing and customer experience at Grill’d, which launched in Australia in 2004 and now boasts of 125 locations nationally.

The group previously had a marketing leader, but Kennedy said the role represented a significantly expanded and executive remit in line with the company's growth ambitions.

“I am a regular customer and have always been a fan of Grill’d, its focus on burgers from a better place and playing an active role in local communities,” Kennedy told CMO. “I was then blown away by the future ambition for the brand after I met Simon [Crowe, founder] and the team.”   

Country Road had not responded to repeated requests for comment on Kennedy’s replacement at the fashion retailer at time of publication.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

What the modern gig economy is doing to customer experience

Most marketing theory was established in the context of stable employment relationships. From front-line staff to marketing strategists and brand managers, employees generally enjoyed job security with classic benefits such as superannuation plans, stable income streams, employment rights, training, sabbaticals and long-service leave.

Dr Chris Baumann

Associate professor, Macquarie University

The new data hierarchy

We are all digital lab rats spewing treasure troves of personal data wherever we go.

Gerry Murray

Research director, marketing and sales technology services, IDC

When marketing a business, we can learn a lot from neuroscience

In 2015, a study at MIT suggested an algorithm could predict someone’s behaviour faster and more reliably than humans can.

Michael Jenkins

Founder and director, Shout agency

Because you are missing the point of the term "disruption"

Sean

Uber for the truckies: How one Aussie startup is disrupting the freight industry

Read more

Absolutely agree with this ... Facebook doesn't care what adds they show. You report an add for fake news/scam and it just remains "open...

Quasi Carbon

Unilever CMO threatens Facebook, Google with digital advertising boycott

Read more

How to create Pinball game in 4 minshttps://youtu.be/S1bsp7del3M

Alex Atmavan

Rethinking gamification in marketing

Read more

True Local - one of the least credible review sites on the entire internet.

MyNameIsStomp

Former Virgin Mobile CMO and CEO joins oOh! as first customer chief

Read more

Data-driven marketing solutions are the way forward to inspire customer engagement. Data should be given a long leash when it comes ident...

Claudia

C-suite perspectives: How Ray White's executive perceive marketing's role today

Read more

Latest Podcast

More podcasts

Sign in