RXP and The Works debut new content strategy agency

ASX-listed digital services group launches fresh content marketing offering following closure of iSentia's King Content business

The Daresay team
The Daresay team

Digital service consultancy, RXP and its creative agency subsidiary, The Works, have launched a new content and production group after picking up clients and staff off the back of King Content's closure.

The ASX-listed company struck an agreement with iSentia following the closure of its strategy and content division at the end 2017 to take on a number of existing clients, as well as four senior staff members, including general manager, Ruth Haffenden, and senior content strategist, Yanni Kyriacos.

The result is Daresay, an agency offering strategic planning, creative production, design, animation, editorial and analytics. Haffenden leads the group as head of strategy and content, joined by Rachel Solomon has head of broadcast and content.

RXP CEO, Ross Fielding, said it had launched Daresay in collaboration with The Works in response to growing demand for integrated content production. RXP acquired The Works in a deal worth up to $33 million last August.

“RXP already works with tier-one businesses on building their online and digital capabilities and we see a number of opportunities for Daresay to play a significant role with this, in addition to working with other partners on enhancing their content marketing,” Fielding stated.

Clients on Daresay’s books include Optus, Rentokil, Masterpet, Brother, Intuit and Primo Small Goods.

“Strategically led content, created efficiently, which delivers results for clients are the driving principles behind the creation of daresay,” Haffenden said. “With a highly experience team of content creators, in-house production capabilities and the backing of RXP and The Works, we have built a formidable proposition that I’m excited to be part of.”

iSentia closed King Content last August after experiencing declining revenues and profits, restructuring in what it claimed was an attempt to build longer-term contracts around strategy and ongoing content builds.

The group exited the content marketing business by the end of the year, reporting an $11.9 million after-tax loss as a result.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu   

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...

Vanessa Skye Mitchell

DNA-based marketing: The next big thing?

Read more

RIP holden

Max Polding

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

Read more

Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.

David Andersen

DNA-based marketing: The next big thing?

Read more

Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...

Dotz Web Technologies

Predictions: 9 digital marketing trends for 2019

Read more

So who then is correct? The Research or The skilled Digital people.

Anene

Report reveals Australia faces digital skills shortage

Read more

Latest Podcast

More podcasts

Sign in