ASX-listed digital services group launches fresh content marketing offering following closure of iSentia's King Content business
Digital service consultancy, RXP and its creative agency subsidiary, The Works, have launched a new content and production group after picking up clients and staff off the back of King Content's closure.
The ASX-listed company struck an agreement with iSentia following the closure of its strategy and content division at the end 2017 to take on a number of existing clients, as well as four senior staff members, including general manager, Ruth Haffenden, and senior content strategist, Yanni Kyriacos.
The result is Daresay, an agency offering strategic planning, creative production, design, animation, editorial and analytics. Haffenden leads the group as head of strategy and content, joined by Rachel Solomon has head of broadcast and content.
RXP CEO, Ross Fielding, said it had launched Daresay in collaboration with The Works in response to growing demand for integrated content production. RXP acquired The Works in a deal worth up to $33 million last August.
“RXP already works with tier-one businesses on building their online and digital capabilities and we see a number of opportunities for Daresay to play a significant role with this, in addition to working with other partners on enhancing their content marketing,” Fielding stated.
Clients on Daresay’s books include Optus, Rentokil, Masterpet, Brother, Intuit and Primo Small Goods.
“Strategically led content, created efficiently, which delivers results for clients are the driving principles behind the creation of daresay,” Haffenden said. “With a highly experience team of content creators, in-house production capabilities and the backing of RXP and The Works, we have built a formidable proposition that I’m excited to be part of.”
iSentia closed King Content last August after experiencing declining revenues and profits, restructuring in what it claimed was an attempt to build longer-term contracts around strategy and ongoing content builds.
The group exited the content marketing business by the end of the year, reporting an $11.9 million after-tax loss as a result.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.
If you’re in any customer-centric role, you’ll likely be familiar with the Net Promoter Score (NPS) – one of the most popular tools for brands to measure their customer sentiment.
Most marketing theory was established in the context of stable employment relationships. From front-line staff to marketing strategists and brand managers, employees generally enjoyed job security with classic benefits such as superannuation plans, stable income streams, employment rights, training, sabbaticals and long-service leave.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Thank you! That was useful to know.
Belia Adam
Why your best social marketing brand tool could be hiding in plain sight
Because you are missing the point of the term "disruption"
Sean
Uber for the truckies: How one Aussie startup is disrupting the freight industry
Absolutely agree with this ... Facebook doesn't care what adds they show. You report an add for fake news/scam and it just remains "open...
Quasi Carbon
Unilever CMO threatens Facebook, Google with digital advertising boycott
How to create Pinball game in 4 minshttps://youtu.be/S1bsp7del3M
Alex Atmavan
Rethinking gamification in marketing
True Local - one of the least credible review sites on the entire internet.
MyNameIsStomp
Former Virgin Mobile CMO and CEO joins oOh! as first customer chief