Aussie craft beer producer appoints marketing chief

Gage Roads Brewing brings on national marketing executive as it seeks to build out its five-year brand strategy

Australian craft beer player, Gage Roads Brewing, has recruited former Little Creatures marketing and creative director as its new national marketing leader.

Miles Hull previously spent six years running the creative development and marketing department at Western Australia-based Little Creatures, where he was responsible for brand work around the brewery’s key White Rabbit and Pipsqueak Cider products. During his tenure to 2013, the company extended its footprint on Australia’s east coast, and Hull launched the fresh dining hall concept in Victoria as well as established the White Rabbit Brewery in Healesville, Victoria.

Most recently, Hull was managing director of Dark Horse Hospitality group and a co-founder and MD of the Alex Hotel Perth and Shadow Wine Bar.

His appointed as national marketing executive at ASX-listed Gage Roads, a new role, now sees him overseeing craft brand products such as Little Dove and Sleeping Giant pale ales, Hello Sunshine apple cider, and the Single Fin summer ale.

Gage Roads co-founder, John Hoedemaker, said Hull’s knowledge of great beer brands, his experience in developing “distinct and individual branding concepts”, and his operational and marketing roots, made him a great choice for the team.

“Miles’ appointment underlines our increased marketing efforts at a time where consumer momentum continues to grow behind our brands,” he said. “Miles is the perfect fit for our marketing strategy and will be capable of accelerating its execution. His vast knowledge of the beer market in key states like Victoria, NSW and Queensland will help drive increased awareness of our brands and help us deliver the key objectives of our five-year plan.”

Alongside Hull’s appointment, Gage Roads also confirmed chief operating officer, Aaron Heary, has also become the group’s chief strategy officer. Hoedemaker said it’s a move that reflects the progression of the group’s five-year strategy and plans now to look beyond 2021. Heary has been with the group for 14 years.

Gage Roads was established in 2002 by two brothers, John and Bill Hodemaker. In 2016, following a refresh of its core craft beer portfolio, the company announced a five-year strategy, codenames ‘returning to craft’, aimed at entering untapped independent and on-premise markets nationally.

The company reported half-yearly revenue to 31 December 2017 of $13.8 million, with net profits down 70 per cent to $420,635.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu   

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

looking for the best quality of SMM Panel ( Social Media Marketing Panel ) is a website where People Buy Social Media Services Such as Fa...

Kavin kyzal

How to manage social media during Covid-19

Read more

Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...

Pierce Fabreverg

Study: Gen Z are huge opportunity for brands

Read more

Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...

Pierce Fabreverg

Board games distributor partners with Deliveroo in business strategy pivot

Read more

Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...

Hugo

New campaign aims to build understanding around scope and impact of dyslexia

Read more

Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...

Pierce Fabreverg

Does your brand need a personality review? - Brand vision - CMO Australia

Read more

Blog Posts

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Predicting the Future: Marketing science or marketing myth?

Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.

Kathy Benson

Chief client officer, Ipsos

Winning means losing in the game of customer retention

At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.

Linda O'Grady

Data Strategy Partner & Business Partner, CX Lavender

Sign in