Those who complete the survey go in the running to win a trip for two to a luxurious Australian wine destination
Are Australian marketers increasingly spending more money on technology? Do most CMOs now have responsibility for the CX and digital strategies of their organisation? And just how much pressure are we all under to prove marketing’s worth?
These are just a few of the questions we’re seeking to answer in CMO’s second annual State of the CMO insights report, our research program aimed at understanding how the role and responsibility of the marketing leader continues to evolve in Australia.
But we need your help to do so.
The State of the CMO is designed to provide a benchmark in terms of the CMO position and marketing function, and shines a light on where marketing leaders are focusing their efforts and experiencing challenges. The questions in this survey relate to leadership responsibility, salary, tenure, technology, business and strategic priorities and will provide unique insight into the state of Australian marketing leadership. This annual research program is brought to you by Bold360.
As the dedicated Australian publication for modern marketing leaders, our focus at CMO is to provide readers with relevant, fresh and unique insight into the changing nature of marketing as a function, and the increasingly important role CMOs are playing both as business executives as well as customer custodians.
Please help us in gauging the true state of affairs by spending 10 minutes completing this survey, and you’ll have the opportunity to secure a luxury overnight stay for 2 at an Australian winery. You’ll also get yourself a complimentary copy of the full report.
We’ll be keeping all individual responses strictly confidential, so do share your thoughts with us today and help us to bring you even more insight into the CMO role in Australia. Full terms and conditions can be found here.
Click here to participate in the State of the CMO research.
The current global COVID-19 pandemic is resulting in unprecedented disruption to every aspect of our lives as marketing and brand professionals, from the ways we work, to how our organisations operate, and the way in which we acquire and engage customers. So we’ve drawn on our wonderful CMO50 alumni community to explore different aspects of the crisis facing all of us right now.
The current world pandemic, COVID-19, and its tragic effects has created different and challenging situations for nearly every business. Every business sector is affected differently, depending on the nature of what your place in the world, creating the most unique situation most of us have ever and will ever experience during our professional lives.
People whose personal details and experiences signal they come from racially diverse backgrounds are less likely than anglo or Caucasian candidates to make it through the first cut in recruitment processes. Even if the organisation says it values diversity.
The impact of coronavirus is far reaching with the true impact on the economy and businesses is unknown. While there are a few categories and brands experiencing growth, for the most part the crisis is wreaking havoc for large and small operators across many sectors including entertainment, tourism, retail, fitness, services and the list goes on.
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