Those who complete the survey go in the running to win a trip for two to a luxurious Australian wine destination
Are Australian marketers increasingly spending more money on technology? Do most CMOs now have responsibility for the CX and digital strategies of their organisation? And just how much pressure are we all under to prove marketing’s worth?
These are just a few of the questions we’re seeking to answer in CMO’s second annual State of the CMO insights report, our research program aimed at understanding how the role and responsibility of the marketing leader continues to evolve in Australia.
But we need your help to do so.
The State of the CMO is designed to provide a benchmark in terms of the CMO position and marketing function, and shines a light on where marketing leaders are focusing their efforts and experiencing challenges. The questions in this survey relate to leadership responsibility, salary, tenure, technology, business and strategic priorities and will provide unique insight into the state of Australian marketing leadership. This annual research program is brought to you by Bold360.
As the dedicated Australian publication for modern marketing leaders, our focus at CMO is to provide readers with relevant, fresh and unique insight into the changing nature of marketing as a function, and the increasingly important role CMOs are playing both as business executives as well as customer custodians.
Please help us in gauging the true state of affairs by spending 10 minutes completing this survey, and you’ll have the opportunity to secure a luxury overnight stay for 2 at an Australian winery. You’ll also get yourself a complimentary copy of the full report.
We’ll be keeping all individual responses strictly confidential, so do share your thoughts with us today and help us to bring you even more insight into the CMO role in Australia. Full terms and conditions can be found here.
Click here to participate in the State of the CMO research.
In this latest episode of our Conversations over a Cuppa with CMO series, we catch up with Jane Power, who stepped into the director of marketing and transformation role at GenesisCare in April 2020.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.
At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.
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