Samsung appoints new CMO for Australia

New marketing leader returns from Singapore and an agency chief stint to head up the local brand strategy

Josh Grace
Josh Grace

Samsung Electronics has brought on former agency chief and regional marketing officer, Josh Grace, as its new CMO in Australia.

Grace will oversee marketing across the electronics business locally including IT, mobile technology such as phones and wearable products, consumer electronics such as TVs and appliances, as well as partnership programs with the likes of Netball Australia and the Sydney Opera House. He’s also tasked with helping to pioneer programs that support connected technology and the Internet of Things (IoT).

Grace returns to Australia from a six-year stint in Singapore, where he has been working as regional marketing chief for health company, Abbott. Prior to this, he was managing director of Leo Burnett. His last local role was chief operating officer for Leo Burnett.

The role is effective immediately. Grace replaces former CMO, Phil Newton, who left last May after a two-year sting.

“This is an incredibly important time for the brand as we explore fresh and innovative ways to reach our customers and communicate what makes Samsung different and why our approach to customers is so special,” Grace said.

“I am inspired by Samsung’s culture of innovation and pushing the boundaries of what’s possible.”

Samsung Electronics Australia president, Harry Lee, welcomed Grace into the role of leading brand activity and the marketing function.

“Josh’s experience in the APAC region across high-level roles is second to none, and we look forward to supporting him in driving the brand forward in Australia,” he said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

How service heterogeneity is impacting engagement

Marketers have long known the importance of standardising products to assure quality and consistency. For services, however, standardisation is much more complex.

Dr Chris Baumann

Associate professor, Macquarie University

Kindness matters in business: why the nice guys finish first

A recent 1000-page Royal Commission report on misconduct in Australia’s financial sector revealed hair-raising stories of excessive commissions, rampant mis-selling and charges levied on the dead. So how do you stop a bank from misleading its customers?

Nick Liddell

Director of Consulting, The Clearing

Myer vs. David Jones: Do cyborgs win?

As two of Australia’s stalwart brands in Myer and David Jones continue their respective journeys through troubled waters, it heralds yet another sign of the shifting business environment and shift towards an experience economy.

Tom Uhlhorn

Founder and strategy director, Tiny CX

International business is closely related to marketing or marketing activities carried out by the company. According to Gitman and McDani...

Eko Prasetyo Utomo X

Salesforce: The age of the marketing campaign is over

Read more

Back in 1968 Holden began an appeal to customers who have an interest in competition. It did this with the introduction of the HK GTS 32...

Ben Tate

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

Read more

Your blog post is really good and informative. Thanks for taking time to provide us this useful information with us.Auto wrapping uaeADF ...

Yes Machinery

Image intelligence:10 must-see infographics for marketers

Read more

A debt of gratitude is in order for sharing this marvelous information.I have taken in numerous things from your post

digitech Classes

Lumen CMO strives to make the brand synonymous with anti-ageism

Read more

Commercial.

Djordje Milutinovich

​Understanding customer experience from the inside out

Read more

Latest Podcast

More podcasts

Sign in