Samsung appoints new CMO for Australia

New marketing leader returns from Singapore and an agency chief stint to head up the local brand strategy

Josh Grace
Josh Grace

Samsung Electronics has brought on former agency chief and regional marketing officer, Josh Grace, as its new CMO in Australia.

Grace will oversee marketing across the electronics business locally including IT, mobile technology such as phones and wearable products, consumer electronics such as TVs and appliances, as well as partnership programs with the likes of Netball Australia and the Sydney Opera House. He’s also tasked with helping to pioneer programs that support connected technology and the Internet of Things (IoT).

Grace returns to Australia from a six-year stint in Singapore, where he has been working as regional marketing chief for health company, Abbott. Prior to this, he was managing director of Leo Burnett. His last local role was chief operating officer for Leo Burnett.

The role is effective immediately. Grace replaces former CMO, Phil Newton, who left last May after a two-year sting.

“This is an incredibly important time for the brand as we explore fresh and innovative ways to reach our customers and communicate what makes Samsung different and why our approach to customers is so special,” Grace said.

“I am inspired by Samsung’s culture of innovation and pushing the boundaries of what’s possible.”

Samsung Electronics Australia president, Harry Lee, welcomed Grace into the role of leading brand activity and the marketing function.

“Josh’s experience in the APAC region across high-level roles is second to none, and we look forward to supporting him in driving the brand forward in Australia,” he said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Hey WhatsApp chatbots need to be added to a business’ tool belt to engage with the always-on customers. Easy to build in literally 5 step...

Unnit Dedhia

How chatbot marketing brought a supernatural exhibition to digital life

Read more

We’re seeing an increase in customer loyalty after businesses began implementing Live Chat. Here’s your one-stop guide on Live Chat suppo...

Fiza Syed

Customer loyalty in the time of COVID-19

Read more

JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandateWe currently have Available FOB Rotterdam/Houston for JP54,D2, D6, JetA1 with good and w...

Collins Johnson

Oath to fully acquire Yahoo7 from Seven West Media

Read more

Hi This is George, Thanks for sharing this nice information about foodpanda blockchain. During this pandemic situation food delivery indu...

George David

foodpanda launches blockchain-based out-of-home advertising campaign

Read more

Did anyone proofread this document before it was published?

Beau Ushay

CMO Momentum 2020: How to embrace agile marketing

Read more

Blog Posts

Innovate or die

It’s hard to know if famed management and marketing guru, Peter Drucker, coined this phrase for dramatic effect. My belief is he was emphasising the notion that few products and markets are static and few organisations can survive without innovation.

Michael Valos

Senior Lecturer, Department of Marketing, Deakin University

Commissioning personas that get used

How to avoid the bottom drawer, and how to get value from the work you’ve paid for

Melanie Wiese

Chief strategy officer, Wunderman Thompson

Why It’s Going To Be A Bumper Holiday Season Despite the Pandemic

Behavioural science expert Dan Monheit, co-founder and strategy director of creative agency, Hardhat, writes that marketing chiefs should hold their nerve, as they have reason to be optimistic

Dan Monheit

Co-founder, Hardhat

Sign in