Nvidia founder on leadership, virtual reality, AI and simulating the laws of physics

Graphics card founder and chief shares how the company has managed to transform over the past 25 years, plus his view on AI and virtual relaity

Nvidia's Jensen Huang (right) with Adobe CEO, Shantanu Narayen
Nvidia's Jensen Huang (right) with Adobe CEO, Shantanu Narayen

There’s no alternative for leaders looking to transform their businesses than to roll up their sleeves and try to understand the implications of new dynamics and technologies on their industries.

That’s the view of Nvidia founder, president and CEO, Jensen Huang, who took to the stage at the Adobe Summit in Las Vegas following news of a strategic partnership between the two technology companies.

The pair’s new strategic partnership focuses on enhancing their respective artificial intelligence (AI) and deep learning technologies and encompasses plans to optimise Adobe Sensei, the vendor’s AI engine, for Nvidia’s gaming processing units (GPUs). They’re also focused on improving the performance of Sensei services across Adobe’s cloud offerings, including Experience Cloud and Creative Cloud.

Speaking about the business changes Nvidia has had to make over the course of its 25-year history as a business, Huang said the key to harnessing change has been rolling up his sleeves and trying to understand the implications of the new dynamics of the industry yourself as a leader.

“We have to understand the implications of technology, and dynamics of the industry, intuitively,” he told attendees. “Then you have to invite people to work with you and be team mates to learn how to apply this new tech or repivot the company into new dynamic.

“You have to do it step-by-step. There’s no alternative to leaders being in the kitchen.”

During his presentation, Huang also highlighted a number of significant innovations and areas of focus for the Nvidia business as the graphics business continues to strive to recreate reality in the computing realm.

“Computer graphics has been one of the greatest challenges of computer sciences – to recreate reality,” he said. “25 years ago, when we founded Nvidia, Windows 3.1 had just come out, and 3D graphics were not available on PCs. We said then, one day everyone is going to be a gamer, just like one day, everyone is going to be a creator.

“If we could figure out a way to make personal computer into a 3D graphics workstation for consumes, and create these virtual reality environments for people, two things will happen: One, we’ll enable a massive market for computer games… secondly, computer graphics, because it’s so computationally difficult, could be the driving force for the future of computing.”

Since that time, Nvidia has made two large changes to the business focus as it set to compete against the larger tech “giants” and keep up with the rapid change occurring across the industry, Huang said.

“Firstly, more than graphics, we expanded the aperture of our computing to simulate the laws of physics,” he explained. “In order to create reality, you have to do this. That expansion of our aperture allowed us to go into all kinds new fields like scientific computing, which led to artificial intelligence.”

The second pivot was observing a new model of software, deep learning/AI, was going to change the way software was developed, Huang said in a way that no humans could write manually.

Computing is on the cusp of a significant paradigm shift once more because to ‘ray tracing’, Huang said. Ray tracing is a rendering technique for simulating the path light rays take as bounce off hard objects around the world.

“The graphics model we dreamt of was about simulating light rays as it bounces through the world. This form of graphics was only possible in the film industry because they use supercomputers to create every frame,” Huang explained. “One frame takes 10 hours to render it. But we want to do this in real time.”

Nvidia is now at a point of changing the architecture and algorithms with the launch of RTX-based graphics product for real-time ray tracing last week.

“It’s just a huge breakthrough,” Huang said.

The visionary leader also touched on the subject of virtual reality and augmented reality, noting VR provides a wormhole for humans to travel into virtual worlds, while AR is a way “for intelligent agents in virtual worlds to wormhole into us”.

Nvidia is exploring this through Project Wakanda, which saw the company create a holodeck. Inside it, you could create a virtual car. Once inside that, the user can teleport into an autonomous vehicle anywhere on the planet, Huang said.

“Then my mind, and this autonomous vehicle, becomes one,” he said. “I can drive this car, wherever it is, from my home. All of a sudden, VR is our way of communicating with the future of AI.

“This communications system – today we call it virtual reality and we think about headset displays, or AR as graphics sitting on our table. But in the future, you’ll create experiences with the tools you have at Adobe, that allows people to create this enormous number of virtual realities.”

  • Nadia Cameron travelled to Adobe Summit as a guest of Adobe.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu    

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Data has the power to build or burn brands

A brand can be severely wounded by use or misuse of any of its assets and you could say data has the greatest power of all to inflict damage.

Lucy Acheson

Head of data strategy and customer experience, LIDA

Totto and your inorganic future

At Cannes Lions this year we’ve been treated to many artificial intelligence (AI) insights. It’s one of the major discourses of our time.

Richard Brett

CEO, opr

Personas of one and the rise of ‘always there’ marketing

I’ve got some bad news. The ‘always on’ marketing approach that many companies have only just fully implemented is already out of date.

Nigel Roberts

Founding partner and strategy lead, Yell

Carisoprodol is used for treatment of pain.so it has some amount of drug use it carefully . Get its complete usage and prescription from ...

jensons henry

CMO profile: The strategy behind Cash Converters brand and customer experience reboot

Read more

This is very educational content and written well for a change. It's nice to see that some people still understand how to write a quali...

mark Johnson

Digital advertising continues to dominate marketing budgets

Read more

I am a new satisfied customer with the cryptodriven darkwebsolutions company, they helped me with a very efficient crypter for my company...

Yusef

The CX thinking behind Westfield A/NZ's new brand and digital identity

Read more

I enjoyed reading your article. It all starts from creating a persona of your ideal customer. Once you understand the needs then you can ...

Ardie Cash

4 skills needed for a marketer to sit on boards

Read more

A very prestigious list. Cant wait to see who ends up in this years list. Cheers!!

Diganto

CMO50 2018 is now open for submissions

Read more

Latest Podcast

More podcasts

Sign in