New app plans to kill the email clutter and save the planet

Cleanfox is looking to clean out your inbox in the name of waste management

A new app is calling on people to delete unwanted newsletters and emails while simultaneously helping to save to the planet.

Paris-based Cleanfox is a free app that allows users to delete and unsubscribe from unwanted emails in order to reduce their carbon footprint.

Developed by FoxIntelligence, a firm which computes anonymised data found in mailboxes, Cleanfox is a Tech For Good app that aims to reduce the amount of electricity caused by the generation and storage of spam and unwanted emails.

According to the service, an email is on average responsible for the emission of 10 grams of Co2 per year, and if the Internet were a country, it would be the sixth biggest electricity consumer in the world.

According to Cleanfox, it has 1.5 million users worldwide, has deleted 700 million emails, and avoided the emission of more than 7,000 tons of Co2, which is the equivalent of 1.4 million trees saved so far.

Cleanfox currently supports almost all major email providers and can be downloaded in iPhone and android formats.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...

Vanessa Skye Mitchell

DNA-based marketing: The next big thing?

Read more

RIP holden

Max Polding

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

Read more

Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.

David Andersen

DNA-based marketing: The next big thing?

Read more

Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...

Dotz Web Technologies

Predictions: 9 digital marketing trends for 2019

Read more

So who then is correct? The Research or The skilled Digital people.

Anene

Report reveals Australia faces digital skills shortage

Read more

Latest Podcast

More podcasts

Sign in