The National Heart Foundation has welcomed former Woolworths marketing head, Chris Taylor, as its new marketing lead, tasked to develop a single marketing function for the national body for the first time.
Taylor steps into the foundation’s newly created leadership role as GM of marketing, media and communications, a position that will see him drive important messages to market. He commences the role on 26 March.
“He will enlarge and enhance our team of marketing and media professionals to deliver on our brand goals and support the raising of valuable funds for research to fight heart disease,” National Heart Foundation CEO, Adjunct Professor, John Kelly, said in a statement.
“Chris has fantastic experience building brands and delivering commercial outcomes for a range of national and international organisations. His leadership skills and experience in direct response and performance marketing, plus strong digital background, make him an exceptional appointment at a critical time for the Heart Foundation.”
Taylor joins the foundation from Woolworths, where he was the retailer’s head of marketing for the digital, e-commerce and loyalty and services team, WooliesX. He has more than 20 years’ marketing experience, in a career that has seen him hold senior brand marketing, advertising and sponsorship roles, working across diverse industries and global brands.
Kelly noted how Taylor’s appointment comes at a pivotal time for the foundation as it looks to increase the awareness of heart health initiatives throughout the community.
“Heart disease is the single biggest killer of Australians, but many people are unaware of the risks and do not take steps to maintain their heart health – this is particularly the case for younger Australians," he said. “Cardiovascular disease has been identified as a National Health Priority, and the Heart Foundation is well placed across Australia to play a leading role in the education and research agenda.”
Taylor said he was delighted to be joining the Heart Foundation and looked forward to working to support better health outcomes for all Australians.
“I am looking forward to the challenge of applying my marketing experience to help Australians understand the adverse effects of heart disease,” he said.
“It’s vital we ensure our marketing helps us achieve these important goals in what has become an increasingly competitive not-for-profit landscape. It’s getting harder to cut through because we are competing for the public’s attention with thousands of other charities. This means we need to continually be more sophisticated and creative in the way we use data and our channels to communicate our messages.”
Welcome to Launch Marketing Council’s new 3-part series focused on unlocking the secrets of launching brands, products and service by exploring real-life examples from Australia’s marketing elite, in conjunction with the independent agency Five by Five Global.
In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.
If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.
The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?
Well, the conversion can be increased by just using marketing, but in general if you are considering an example with Magento, then it is ...
Bob
How Remedy is using digital marketing and commerce to drive conversion
yo nice article
Bob
6 Ways to ramp up Social Media to Your Web Design
Thanks for sharing with us. I just loved your way of presentation. I enjoyed reading this .Thanks for sharing and keep writing. It is goo...
Nisha
Cancer Council: Finding the physical-virtual engagement balance post-COVID
yes AI should be a course so many People Use AI https://g-techsolutions.com...
M Abdullah Khan
Is AI on course to take over human creativity? - Modern creative - CMO Australia
Extremely informative. One should definitely go through the blog in order to know different aspects of the top retail technology.
Pooja Gupta
Donut King takes in-store marketing to the next digital level