South by Southwest day 1: Abuzz with new technology

Ogilvy Australia's Jason Davey reports from day one of the massive US conference

Bruce Mau
Bruce Mau

It’s that time of year again, when 80,000 people from all over the world gather in Austin, Texas for SXSW. A conference like no other in the world, SXSW explores the convergence of technology, film, music, science and art. And this convergence is producing innovations driven by the collaboration between designers, data scientists, film makers, creatives, developers, scientists, musicians and more. Even whole cities are collaborating toward an innovative new future.

With over 300 sessions across 24 tracks of programming over 7+ days, SXSW offers something for everyone. Here’s a flavour of just some of the topics covered:

A – Artificial Intelligence and Agile marketing

B – Blockchain beyond Bitcoin

C – Choice architecture

D – Data-driven storytelling

E – Envisioning holograms

F – Facebook IQ

G – Globalization and Government

H – Hacking yourself

I – Intelligent cities

J – Journalism of the future

K – K$upreme (a rap crew from Pasadena)

L – Lean Data

M – Machine learning

N – Nanotechnology

O – Organic hydroponics and the future of food

P – Public spaces and technology

Q – Quantum computing

R – Regulating AI and Robots

S – SEO in the age of conversation

T – Tech and Humanity; Embedding empathy in experience

U – Understanding the human side of automation

V – Voice and gesture

W – What’s next after Advertising?

X – Xenia Grigat (beatbox entertainer)

Y – Youth power

Z – Zen in the workplace

There’s a swag full of keynote speakers including Spike Lee (film director), Michael Dell (founder of Dell computers), Bozoma Saint John (chief brand officer for Uber), Guy Kawasaki (author/evangelist), Ray Kurzweil (one of the world’s leading inventors, thinkers, futurists, and AI visionaries) and even Arnold Schwarzenegger is going to make an appearance.

It’s the end of Day 1 and already my brain has been tickled by the excitement of the future including space exploration, design thinking at scale, localvism and recent developments in blockchain.

As always, there are some major themes that seem to pervade the conference. This year, artificial intelligence and its impact (both good and bad) on all industries is being much discussed, as well as exploring just how far reaching blockchain (not bitcoin) will be in changing the way the world transacts in business and beyond. This technology is as going to have as big an impact on the world as the internet did (in my opinion).

It’s evident here how quickly technology is accelerating change, and how connected everyone’s lives are becoming. From consumer devices, to autonomous vehicles, connected cities and even your digital footprint after death leaving you with a tax bill.

What’s important for marketers is working out which technologies and trends are going to impact their industry, and quickly getting started in understanding, implementing and experimenting. No-one can afford to wait and see what happens; those folks will be left behind in the wake of new competition. Fast-moving is not just a competitive advantage, it’s now a survival skill.


Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 cornerstones of a strong digital culture

Creating a strong company culture may sound like a daunting task, but it’s actually pretty straightforward. In fact, company culture is created in exactly the same fashion as a religion or democracy. Behaviours created from the organisation’s inception are reinforced over time by leadership, attracting like-minded people and eventually reaching critical mass to become an accepted ‘truth’.

Anthony Stevens

Founder and CEO, Digital Asset Ventures

Should you rebuild your company’s tech stack in blockchain?

The question I get asked most regularly these days is: ‘Do I need to rebuild my company’s systems on Blockchain?’ And the answer, every time, is ‘No, you’re asking the wrong question’.

Michelle O'Keeffe

CEO, Engaging.io

Customer value proposition: Getting the brand promise to your customers right

Throughout my career, I have witnessed a litany of brand names that profess to have a unique customer value proposition (CVP). In reality, however, they’ve had little more than a ‘value proposition’: A simple list of benefits applied to a general audience.

Ric Navarro

Global director of marketing and communications, Norman, Disney & Young

Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...

Giridhar Prathap Reddy

Deloitte TMT Predictions: AR and mobile crucial for marketing success in 2018

Read more

Hi there! Thanks for this interesting article! I love to read about new technology and software that makes our lives easier. I'm looking ...

Julia Summer

Wartsila overhauls Web platforms to create ‘seamless’ brand experience across all devices

Read more

RE: Sales and marketing SLAs, often the choke point isn't the teams but them getting the data into the tools they want to use with the da...

Ed Fry

Why sales and marketing alignment is more important than ever

Read more

Thank you for the good and very helpful information. It is very interesting. I love all the things you share and see your beautiful creat...

รัตนาวดี ภูมิวรรณ

Former eHarmony marketing chief joins telco startup

Read more

Colin Kaepernick, not Mike Kapernick.

thisisw

Zenith's innovation leader: Mid-digital age not benefitting media, brands or consumers

Read more

Latest Podcast

More podcasts

Sign in