ADMA CEO Jodie Sangster departs

Jodie Sangster leaves ADMA; association announces COO as acting chief

ADMA CEO, Jodie Sangster
ADMA CEO, Jodie Sangster

Jodie Sangster, CEO of the Association for Data-driven Marketing and Advertising (ADMA), part of the Australian Alliance for Data Leadership (AADL), is leaving the association after seven years.

The AADL has appointed COO for the network of associations, Steve Sinha, as acting CEO while an executive search is underway for a new CEO, despite the fact that Sinha was only appointed to the COO role in February.

Sangster departs ADMA for IBM Watson, but will remain on board to oversee the transition until the end of April. Her exact job at the technology company has not be confirmed.   

“Jodie has created AADL and transformed ADMA and its sister Associations into what it is today–a highly respected industry partner and destination for all things data, marketing, and advertising," AADL chairman and Uber CMO, Steve Brennen, said.

"During her time at AADL both the membership and footprint of the Associations have grown substantially to now include almost 700 member organisations and over 40,000 individuals. Jodie is leaving the Associations in great shape and we’re grateful for her immense efforts and leadership to date, and wish her well as she follows her passion for innovation in her new role."

Sangster said it’s been an incredible seven years leading significant change at ADMA, and now is the right time to leave.

“It has been incredibly rewarding and exciting to lead ADMA for the past seven years through a period of great change and transformation for our industry. From the end of April, I will be stepping down as CEO and passing the association to new leadership that will take it to the next chapter," she said.

"I leave ADMA in very capable hands with our COO Steve Sinha stepping in as acting CEO. He will continue to drive the association forward with experience and passion in equal measure until a new CEO is announced."

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu        

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Why defining brand strategy is vital to capitalising on quick wins

Big brands were once protected from small brands by high barriers to entry. Big brands had the resources to employ big agencies, to crack big ideas and to invest in big campaigns. They had the luxury of time to debate strategies and work on long-term innovation pipelines. Retailers used to partner with big brands.

Troy McKinnna

Co-founder, Agents of Spring, Calm & Stormy

3 ways to leverage the talents of your team to avoid disruption

​According to the World Economic Forum in its most recent The Future of Jobs report, the most important skills for the future are not technical, task-oriented skills, but higher-order skills such as creativity, social influence, active learning, and analytical thinking.

Gihan Perera

Futurist, leadership consultant

CMOs, it’s time to stop squandering customer attention

Businesses continue to highly value the attention they buy through paid media, yet at the same time, many continue to disregard and under-value opportunities to connect with customers using their owned media.

Well written Vanessa!! Agreed with your view that human experience is marketing's next frontier. Those businesses who are focused on the ...

Clyde Griffith

Forget customer experience, human experience is marketing's next frontier

Read more

Great tips for tops skills need to develop and stay competitive

Nick

The top skills needed to stay competitive in a rapidly changing workforce

Read more

The popularity of loyalty programs is diminishing, though I'd say it is because customers are savvy enough to recognise when a loyalty pr...

Heather

It’s time for marketers to rethink their approach to ‘loyalty’

Read more

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

Read more

clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in