HealthEngine gets first CMO in four years

Former Linkedin APAC director joins the health information site

HealthEngine has recruited LinkedIn former director, Edward Bray, as its new chief marketing officer off the back of what it claims has been a stellar year of growth for the business.

Bray has 16 years’ experience as a senior-level marketing professional, working across the Asia-Pacific region for the likes of LinkedIn, where he led sales and marketing teams across the region. Prior to this, he worked for Fairfax Media for nine years across titles including the Australian Financial Review, MyCareer and Fairfax Business Media.

HealthEngine CEO and medical director, Dr Marcus Tan, said Bray will play a crucial role in ensuring the business cements itself as the go-to-platform for Australians looking for health advice and information.  

HealthEngine has been operating without a CMO since 2014, a spokesperson confirmed, adding his remit is to integrate the marketing functions across the business.


“With two million Australians turning to HealthEngine to manage their health every month, we are constantly experimenting and re-evaluating ways in which we can improve the healthcare journey for both the patient and the practitioner,” Dr Tan said.

“From day one, our goal has been to empower patients to access and manage their healthcare through technology, while at the same time providing healthcare professionals with the tools they need to be more effective and efficient within their day-to-day work.  

“Ensuring we achieve this goal means hiring the right people that share our vision. With that in mind, we are excited to welcome Edward to the HealthEngine family and have no doubt that his years of experience will help continue to drive HealthEngine forward throughout 2018 and beyond.”   

Bray noted technology is having an impact on every aspect of people’s lives.  

“HealthEngine is leading this change for the healthcare sector in Australia. I’m excited to be part of this transformation, and to help HealthEngine through the next phase of growth,” he said.   

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

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