Travel management tools provider gears up to launch its new management platform to global markets
New Zealand travel management application provider, Serko has appointed a new head of marketing as it scales up the business and prepares to launch its latest offering on the global stage.
Nick Whitehead was most recently head of marketing for enterprise video platform, Viostream, and has more than 15 years’ experience in technology product marketing and business development. Other roles on his resume include director of sales and marketing at Thomson Reuters then Cliftons in Sydney, and international business development manager in the UK for Corporate Communication Broadcast Network.
Whitehead’s appointment to head of marketing at Serko comes as the company gears up to launch its new offering, Zeno, into the Australasian market, and sets its sights on expansion into North America, the UK and Europe this year.
“As we work towards building a global brand, we’re driving awareness and demand for our solutions in new markets,” Serko CEO, Darren Grafton, said in a statement. “Bringing Nick on board is a key part of that, and we’re backing up his appointment with further investment in the marketing function to truly take Zeno to the world.”
Serko has also recently brought on Charlie Nowaczek as COO, and Rich Miller as GM of sales for the North American market.
Zeno is a travel management application that uses technology smarts, predictive workflows and a global travel marketplace to improve business travel. Serko’s travel and expense technology solution is used by 6000 corporates and travel management companies to book more than $6 billion in travel each year.
The company is listed on the New Zealand Stock Exchange but also has offices in Australia, China, India and the US.
With business travel a big part of his career, Whitehead said he’s looking forward to bringing in the new Zeno platform to market to help with the management process.
“My focus is now firmly on establishing Zeno as the premium offering in the Australasian market before our expansion into North America and Europe later this year,” he said.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.
In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.
Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
This journey would identify all your future life aspects!
Maryann Humphrey
Open Colleges: one-to-one journeys is the goal
It's a pretty good idea. I think this integration is useful. Don't you agree?
Misty Stoll
Officeworks hops on voice interface bandwagon with Google Assistant integration
ok. so no RCS support? by the way, RCS is a lot bigger than 5G in terms of marketing and monetisation so y'all should be covering it.
DragoCubed
Optus goes for education with 5G network campaign
Many companies and individual merchants have shifted their major part of marketing to web marketing services Portland as it weighs fewer ...
Radiata Solutions
6 Ways to ramp up Social Media to Your Web Design
This is a unique experience! Will be interesting to talk to their managers.
Joyce Harris
How Krispy Kreme revitalised its brand in a saturated market