Travel management tools provider gears up to launch its new management platform to global markets
New Zealand travel management application provider, Serko has appointed a new head of marketing as it scales up the business and prepares to launch its latest offering on the global stage.
Nick Whitehead was most recently head of marketing for enterprise video platform, Viostream, and has more than 15 years’ experience in technology product marketing and business development. Other roles on his resume include director of sales and marketing at Thomson Reuters then Cliftons in Sydney, and international business development manager in the UK for Corporate Communication Broadcast Network.
Whitehead’s appointment to head of marketing at Serko comes as the company gears up to launch its new offering, Zeno, into the Australasian market, and sets its sights on expansion into North America, the UK and Europe this year.
“As we work towards building a global brand, we’re driving awareness and demand for our solutions in new markets,” Serko CEO, Darren Grafton, said in a statement. “Bringing Nick on board is a key part of that, and we’re backing up his appointment with further investment in the marketing function to truly take Zeno to the world.”
Serko has also recently brought on Charlie Nowaczek as COO, and Rich Miller as GM of sales for the North American market.
Zeno is a travel management application that uses technology smarts, predictive workflows and a global travel marketplace to improve business travel. Serko’s travel and expense technology solution is used by 6000 corporates and travel management companies to book more than $6 billion in travel each year.
The company is listed on the New Zealand Stock Exchange but also has offices in Australia, China, India and the US.
With business travel a big part of his career, Whitehead said he’s looking forward to bringing in the new Zeno platform to market to help with the management process.
“My focus is now firmly on establishing Zeno as the premium offering in the Australasian market before our expansion into North America and Europe later this year,” he said.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Creating a strong company culture may sound like a daunting task, but it’s actually pretty straightforward. In fact, company culture is created in exactly the same fashion as a religion or democracy. Behaviours created from the organisation’s inception are reinforced over time by leadership, attracting like-minded people and eventually reaching critical mass to become an accepted ‘truth’.
The question I get asked most regularly these days is: ‘Do I need to rebuild my company’s systems on Blockchain?’ And the answer, every time, is ‘No, you’re asking the wrong question’.
Throughout my career, I have witnessed a litany of brand names that profess to have a unique customer value proposition (CVP). In reality, however, they’ve had little more than a ‘value proposition’: A simple list of benefits applied to a general audience.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
RE: Sales and marketing SLAs, often the choke point isn't the teams but them getting the data into the tools they want to use with the da...
Ed Fry
Why sales and marketing alignment is more important than ever
Amazing article Mitchell. I really enjoyed the read. Chatbots will be critical in the future evolution of banking and financial services ...
Giridhar Prathap Reddy
7 businesses successfully implementing chatbots
Thank you for the good and very helpful information. It is very interesting. I love all the things you share and see your beautiful creat...
รัตนาวดี ภูมิวรรณ
Former eHarmony marketing chief joins telco startup
Colin Kaepernick, not Mike Kapernick.
thisisw
Zenith's innovation leader: Mid-digital age not benefitting media, brands or consumers
AGA KHAN HOSPITAL is in need of kidney donors for the sum of 2 crore, Contact us today if you want to sell your kidney for money, and thi...
Sebastian Friedrich
Mindshare gets behind blockchain advertising alliance