Serko brings on head of marketing to spearhead growth

Travel management tools provider gears up to launch its new management platform to global markets

Nick Whitehead (left) and Darrin Grafton, Serko
Nick Whitehead (left) and Darrin Grafton, Serko

New Zealand travel management application provider, Serko has appointed a new head of marketing as it scales up the business and prepares to launch its latest offering on the global stage.

Nick Whitehead was most recently head of marketing for enterprise video platform, Viostream, and has more than 15 years’ experience in technology product marketing and business development. Other roles on his resume include director of sales and marketing at Thomson Reuters then Cliftons in Sydney, and international business development manager in the UK for Corporate Communication Broadcast Network.

Whitehead’s appointment to head of marketing at Serko comes as the company gears up to launch its new offering, Zeno, into the Australasian market, and sets its sights on expansion into North America, the UK and Europe this year.

“As we work towards building a global brand, we’re driving awareness and demand for our solutions in new markets,” Serko CEO, Darren Grafton, said in a statement. “Bringing Nick on board is a key part of that, and we’re backing up his appointment with further investment in the marketing function to truly take Zeno to the world.”

Serko has also recently brought on Charlie Nowaczek as COO, and Rich Miller as GM of sales for the North American market.

Zeno is a travel management application that uses technology smarts, predictive workflows and a global travel marketplace to improve business travel. Serko’s travel and expense technology solution is used by 6000 corporates and travel management companies to book more than $6 billion in travel each year.

The company is listed on the New Zealand Stock Exchange but also has offices in Australia, China, India and the US.

With business travel a big part of his career, Whitehead said he’s looking forward to bringing in the new Zeno platform to market to help with the management process.

“My focus is now firmly on establishing Zeno as the premium offering in the Australasian market before our expansion into North America and Europe later this year,” he said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Why defining brand strategy is vital to capitalising on quick wins

Big brands were once protected from small brands by high barriers to entry. Big brands had the resources to employ big agencies, to crack big ideas and to invest in big campaigns. They had the luxury of time to debate strategies and work on long-term innovation pipelines. Retailers used to partner with big brands.

Troy McKinnna

Co-founder, Agents of Spring, Calm & Stormy

3 ways to leverage the talents of your team to avoid disruption

​According to the World Economic Forum in its most recent The Future of Jobs report, the most important skills for the future are not technical, task-oriented skills, but higher-order skills such as creativity, social influence, active learning, and analytical thinking.

Gihan Perera

Futurist, leadership consultant

CMOs, it’s time to stop squandering customer attention

Businesses continue to highly value the attention they buy through paid media, yet at the same time, many continue to disregard and under-value opportunities to connect with customers using their owned media.

Well written Vanessa!! Agreed with your view that human experience is marketing's next frontier. Those businesses who are focused on the ...

Clyde Griffith

Forget customer experience, human experience is marketing's next frontier

Read more

Great tips for tops skills need to develop and stay competitive

Nick

The top skills needed to stay competitive in a rapidly changing workforce

Read more

The popularity of loyalty programs is diminishing, though I'd say it is because customers are savvy enough to recognise when a loyalty pr...

Heather

It’s time for marketers to rethink their approach to ‘loyalty’

Read more

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

Read more

clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in