Travel management tools provider gears up to launch its new management platform to global markets
New Zealand travel management application provider, Serko has appointed a new head of marketing as it scales up the business and prepares to launch its latest offering on the global stage.
Nick Whitehead was most recently head of marketing for enterprise video platform, Viostream, and has more than 15 years’ experience in technology product marketing and business development. Other roles on his resume include director of sales and marketing at Thomson Reuters then Cliftons in Sydney, and international business development manager in the UK for Corporate Communication Broadcast Network.
Whitehead’s appointment to head of marketing at Serko comes as the company gears up to launch its new offering, Zeno, into the Australasian market, and sets its sights on expansion into North America, the UK and Europe this year.
“As we work towards building a global brand, we’re driving awareness and demand for our solutions in new markets,” Serko CEO, Darren Grafton, said in a statement. “Bringing Nick on board is a key part of that, and we’re backing up his appointment with further investment in the marketing function to truly take Zeno to the world.”
Serko has also recently brought on Charlie Nowaczek as COO, and Rich Miller as GM of sales for the North American market.
Zeno is a travel management application that uses technology smarts, predictive workflows and a global travel marketplace to improve business travel. Serko’s travel and expense technology solution is used by 6000 corporates and travel management companies to book more than $6 billion in travel each year.
The company is listed on the New Zealand Stock Exchange but also has offices in Australia, China, India and the US.
With business travel a big part of his career, Whitehead said he’s looking forward to bringing in the new Zeno platform to market to help with the management process.
“My focus is now firmly on establishing Zeno as the premium offering in the Australasian market before our expansion into North America and Europe later this year,” he said.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.
If you’re in any customer-centric role, you’ll likely be familiar with the Net Promoter Score (NPS) – one of the most popular tools for brands to measure their customer sentiment.
Most marketing theory was established in the context of stable employment relationships. From front-line staff to marketing strategists and brand managers, employees generally enjoyed job security with classic benefits such as superannuation plans, stable income streams, employment rights, training, sabbaticals and long-service leave.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Thank you! That was useful to know.
Belia Adam
Why your best social marketing brand tool could be hiding in plain sight
Because you are missing the point of the term "disruption"
Sean
Uber for the truckies: How one Aussie startup is disrupting the freight industry
Absolutely agree with this ... Facebook doesn't care what adds they show. You report an add for fake news/scam and it just remains "open...
Quasi Carbon
Unilever CMO threatens Facebook, Google with digital advertising boycott
How to create Pinball game in 4 minshttps://youtu.be/S1bsp7del3M
Alex Atmavan
Rethinking gamification in marketing
True Local - one of the least credible review sites on the entire internet.
MyNameIsStomp
Former Virgin Mobile CMO and CEO joins oOh! as first customer chief