From left: Zara Curtis, Sally Kiernan and Caroline Hugall
IAG is beefing up its marketing team once more, appointing two additional senior marketing leaders aimed at lifting its creative and strategic marketing nous.
Among the fresh appointments are former FreemantleMedia GM of commercial, digital and branded entertainment, Zara Curtis, who joins the insurance giant as direct of content. Within this remit she head up content production as well as social media. Prior to FreemantleMedia, Curtis worked for News Corp and Bauer Media.
She’s joined by Caroline Hugall, who has signed up to IAG as group brand strategy director overseeing the brand portfolio strategy and team. Most recently, Hugall was senior planning of global brand strategy for snacking giant, Mondelez, based in New York. She’s also worked across agencies such as Ogilvy, Naked and Weiden + Kennedy.
IAG CMO, Brent Smart, said he was thrilled to have the trio on-board to round out his marketing leadership team and support the group’s customer experience efforts. All of the roles are newly created.
“The collective experience these three bring to our business is significant and spans a wide range of industries, markets and customer segments,” he commented. “We’re excited for what they will bring strategically and culturally to both our marketing function and organisation.”
The new recruits and Smart all sit within IAG’s Customer Labs division, headed up by chief customer officer, Julie Batch.
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
Enterprisetalk
Mark
CMO's top 10 martech stories for the week - 9 June
Great e-commerce article!
Vadim Frost
CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes
Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...
jackson13
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
Ella Hall
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Great Sharing thoughts.It is really helps to define marketing strategies. After all good digital marketing plan leads to brand awareness...
Paul F
Driving digital marketing effectiveness