New marketing recruits join former Pandora marketer as a new senior marketing trio at the insurance group
IAG is beefing up its marketing team once more, appointing two additional senior marketing leaders aimed at lifting its creative and strategic marketing nous.
Among the fresh appointments are former FreemantleMedia GM of commercial, digital and branded entertainment, Zara Curtis, who joins the insurance giant as direct of content. Within this remit she head up content production as well as social media. Prior to FreemantleMedia, Curtis worked for News Corp and Bauer Media.
She’s joined by Caroline Hugall, who has signed up to IAG as group brand strategy director overseeing the brand portfolio strategy and team. Most recently, Hugall was senior planning of global brand strategy for snacking giant, Mondelez, based in New York. She’s also worked across agencies such as Ogilvy, Naked and Weiden + Kennedy.
The third recruit rounding out the senior management team is Sally Kiernan, who was confirmed in January as the new marketing director of NRMA Insurance. She was most recently the group marketing director of Pandora A/NZ until the streaming music provider closed its local operations in July 2017.
IAG CMO, Brent Smart, said he was thrilled to have the trio on-board to round out his marketing leadership team and support the group’s customer experience efforts. All of the roles are newly created.
“The collective experience these three bring to our business is significant and spans a wide range of industries, markets and customer segments,” he commented. “We’re excited for what they will bring strategically and culturally to both our marketing function and organisation.”
The new recruits and Smart all sit within IAG’s Customer Labs division, headed up by chief customer officer, Julie Batch.
Smart joined IAG 12 months ago as the organisation’s first group chief marketing officer.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
This year’s Cannes Lions program is packed full of data, robots, algorithms, voice technology, blockchain, virtual reality, artificial intelligence and machine creativity. But I’m just as interested in more subtle trends and insights.
Customer experience is eclipsing product as a competitive differentiator. CMOs are recognising this shift and talking the talk. But are they also walking the walk?
Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
My father had ALS (amyotrophic lateral sclerosis) for 3 years His first symptoms were weakness in his hands and losing his balance which ...
Janice Tollis
Why Gartner thinks brands are too uptight about strategy
The things who have mentioned are very convincing and will certainly work.
Lunna Walker
Xero evolves to fit a changing marketplace
The use of the virtual reality and the additional reality in marketing are only the first steps to the unlimited possibilities. When you ...
Viri VR
Treasury Wine Estates ramps up consumer engagement with augmented reality app portfolio
Personally, I know about using virtual reality in VR games or when watching movies. I live in Melbourne and often visit a club - https://...
Rafe Frost
3 brand new virtual reality experiences in action
Infographics are quick and easy to understand! Pictures indeed speak better than words. SEO in Mumbai
Tanushree
Image intelligence:10 must-see infographics for marketers