New marketing recruits join former Pandora marketer as a new senior marketing trio at the insurance group
IAG is beefing up its marketing team once more, appointing two additional senior marketing leaders aimed at lifting its creative and strategic marketing nous.
Among the fresh appointments are former FreemantleMedia GM of commercial, digital and branded entertainment, Zara Curtis, who joins the insurance giant as direct of content. Within this remit she head up content production as well as social media. Prior to FreemantleMedia, Curtis worked for News Corp and Bauer Media.
She’s joined by Caroline Hugall, who has signed up to IAG as group brand strategy director overseeing the brand portfolio strategy and team. Most recently, Hugall was senior planning of global brand strategy for snacking giant, Mondelez, based in New York. She’s also worked across agencies such as Ogilvy, Naked and Weiden + Kennedy.
The third recruit rounding out the senior management team is Sally Kiernan, who was confirmed in January as the new marketing director of NRMA Insurance. She was most recently the group marketing director of Pandora A/NZ until the streaming music provider closed its local operations in July 2017.
IAG CMO, Brent Smart, said he was thrilled to have the trio on-board to round out his marketing leadership team and support the group’s customer experience efforts. All of the roles are newly created.
“The collective experience these three bring to our business is significant and spans a wide range of industries, markets and customer segments,” he commented. “We’re excited for what they will bring strategically and culturally to both our marketing function and organisation.”
The new recruits and Smart all sit within IAG’s Customer Labs division, headed up by chief customer officer, Julie Batch.
Smart joined IAG 12 months ago as the organisation’s first group chief marketing officer.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Leaning into brand building is a key way IAG's NRMA and CGU businesses are getting through the COVID-19 pandemic, chief marketing officer, Brent Smart, says.
For a while now, I have been following a fabulous design strategy and research colleague, Tatiana Toutikian, a speculative designer. This is someone specialising in calling out near future phenomena, what the various aspects of our future will be, and how the design we create will support it.
Online identity is a hot topic as more consumers are waking up to how their data is being used. So what does the marketing industry need to do to avoid a complete loss of public trust, in instances such as the COVID-19 tracing app?
CMOs are looking to ensure investment decisions in marketing initiatives are good value for money. Yet they are frustrated in understanding the value of product placements within this mix for a very simple reason: Product placements are broadly defined and as a result, mean very different things to different people.
University of Adelaide Business School and University of South Australia
Google collects as much data as it can about you. It would be foolish to believe Google cares about your privacy. I did cut off Google fr...
Phil Davis
ACCC launches fresh legal challenge against Google's consumer data practices for advertising
“This new logo has been noticed and it replaces a logo no one really knew existed so I’d say it’s abided by the ‘rule’ of brand equity - ...
Lawrence
Brand Australia misses the mark
IMHO a logo that needs to be explained really doesn't achieve it's purpose.I admit coming to the debate a little late, but has anyone els...
JV_at_lAttitude_in_Cairns
Brand Australia misses the mark
Hi everyone! Hope you are doing well. I just came across your website and I have to say that your work is really appreciative. Your conte...
Rochie Grey
Will 3D printing be good for retail?
Very insightful. Executive leaders can let middle managers decide on the best course of action for the business and once these plans are ...
Abi TCA
CMOs: Let middle managers lead radical innovation