Technology-led Qantas and Tourism Western Australia campaign brings WA to Melbourne

WA’s finest brought to Melbourne via Banter

Banter pop up in Federation Square.
Banter pop up in Federation Square.

Qantas and Tourism Western Australia are making virtual reality the centrepiece of their new tech-led tourism marketing campaign, which gives Victorians the opportunity to experience Western Australia via an interactive pop up in Federation Square.

Qantas and Tourism Western Australia have partnered with Banter to provide the free interactive three-day pop up in February, which allows participants to work remotely or unwind while being immersed in the sights, tastes, and sounds of WA.

Termed ‘WorkPlayce’ for its two ‘work’ and ‘play’ themed rooms, the pop up will highlight a different WA region each day, the ‘play’ space offering an interactive experience of WA with activities including a live demonstration of pearl harvesting from Broome, a virtual reality swim with whale sharks in Ningaloo Reef, and a photography tutorial. The ‘work’ space is a remote working room with Wi-Fi, power ports and refreshments featuring WA destinations on large screen TVs, from the natural wonders of Kings Park, to a sunset at Cottesloe Beach.

Qantas and TWA will offer complimentary beer, wine and food, such as fresh Exmouth prawns, to entice Victorians to consider WA as their next holiday destination. Visitors will also be greeted by Qantas cabin crew and can experience the 787 Dreamliner Business class suite to promote the Qantas Dreamliner, which will begin flying to London via Perth from late March, the first time Australia and Europe will be connected by a nonstop service.

Qantas has been investing in a hefty mix of technology, data, people and brand marketing, complemented by a mass market Qantas brand repositioning campaign, since October 2016

Visitors can walk-in or pre-book a session via Eventbrite and places are limited. WorkPlayce is located at Federation Square (corner Swanston & Flinders Street) from 13 to 15 February, visitors can work at The WorkPlayce from 8am – 5pm, and play from 12 – 8pm.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Designing for a cashless society

More movement has been made toward a cashless society recently, and already we are starting to see enormous implications across our society.

Katja Forbes

Founder and chief, sfyte

Setting advertising objectives for financial performance

I’ll often be talking to clients and at some point say, ‘the most important thing is justifying price’. Then moments later, ‘the most important thing is increasing the size of your customer base’.

Kyle Ross

Strategist, TRP

5 common mistakes to avoid in scalable customer experience

CX is about future-proofing your business by ensuring that your commercial model is always looped into your customers' needs, perceptions, values, beliefs, motivators, and detractors.

Tom Uhlhorn

Founder and strategy director, Tiny CX

Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...

Giridhar Prathap Reddy

Australian Open chalks up strong ticket sales with chatbot

Read more

Hello, where are the explanations of all the levels explained? I'd like to review this with a couple of colleagues. Thanks.

Melinda Gonzalez

CMO launches CMO CX, debuts customer experience maturity assessment

Read more

A great and accurate commentary - today we rarely get true personalisation. On web journeys cookies or logins remember who we are, what w...

Ian Moyse

Salesforce: Personalisation is a long way off what consumers now expect

Read more

Very nice information !! We provide almost every indian satta matka games with fast results. Online Matka play becomes easy with genuine ...

rsgame

Image intelligence:10 must-see infographics for marketers

Read more

One of the best example for email marketing!!This post has completely explained the power of email marketing and how it is beneficial to...

Abhinav Mohan

How email marketing automation is helping this Aussie electrical wholesaler enter the digital age

Read more

Latest Podcast

More podcasts

Sign in