Technology-led Qantas and Tourism Western Australia campaign brings WA to Melbourne

WA’s finest brought to Melbourne via Banter

Banter pop up in Federation Square.
Banter pop up in Federation Square.

Qantas and Tourism Western Australia are making virtual reality the centrepiece of their new tech-led tourism marketing campaign, which gives Victorians the opportunity to experience Western Australia via an interactive pop up in Federation Square.

Qantas and Tourism Western Australia have partnered with Banter to provide the free interactive three-day pop up in February, which allows participants to work remotely or unwind while being immersed in the sights, tastes, and sounds of WA.

Termed ‘WorkPlayce’ for its two ‘work’ and ‘play’ themed rooms, the pop up will highlight a different WA region each day, the ‘play’ space offering an interactive experience of WA with activities including a live demonstration of pearl harvesting from Broome, a virtual reality swim with whale sharks in Ningaloo Reef, and a photography tutorial. The ‘work’ space is a remote working room with Wi-Fi, power ports and refreshments featuring WA destinations on large screen TVs, from the natural wonders of Kings Park, to a sunset at Cottesloe Beach.

Qantas and TWA will offer complimentary beer, wine and food, such as fresh Exmouth prawns, to entice Victorians to consider WA as their next holiday destination. Visitors will also be greeted by Qantas cabin crew and can experience the 787 Dreamliner Business class suite to promote the Qantas Dreamliner, which will begin flying to London via Perth from late March, the first time Australia and Europe will be connected by a nonstop service.

Qantas has been investing in a hefty mix of technology, data, people and brand marketing, complemented by a mass market Qantas brand repositioning campaign, since October 2016

Visitors can walk-in or pre-book a session via Eventbrite and places are limited. WorkPlayce is located at Federation Square (corner Swanston & Flinders Street) from 13 to 15 February, visitors can work at The WorkPlayce from 8am – 5pm, and play from 12 – 8pm.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in