The latest CIO and CMO magazine event for marketing and technology leaders in Auckland will take place on 27 February
Most organisations today will boast they’re on a transformation journey, prompted by digital disruption and led by technological innovation. But just banking on a digital strategy and new platform won’t help anyone keep up with the emerging era of intelligence and experience that’s upon us.
Business-wide transformation is order, and superior customer engagement the end game.
How customers are shifting from digital to customer led transformation is the key theme that will be tackled at our upcoming CIO-CMO Exchange on February 27 at the Hilton in Auckland.
Global futurist and innovation strategist, Anders Sorman-Nilsson will deliver the keynote on ‘Seamless: A Hero's Journey of Digital Disruption, Adaptation and Human Transformation’.
This will be followed by an industry panel discussion including Dominic Quin, director digital transformation , Fonterra, and Kevin Angland, general manager digital services, Mercury.
The breakfast forum is open to CMOs and marketing directors, customer experience leaders, CIOs, CTOs, IT directors and digital leaders. Click here to register for the event.
As custodians of the customer and of innovation, marketing, CX and technology teams are right at the heart of business-wider transformation and must play a pivotal role in success. Our CIO-CMO Exchange event will investigate:
The CIO-CMO Exchange is organised jointly by CIO and CMO magazines.
The forum kicked off to great acclaim in Sydney in 2014, and was followed by successful 2015 and 2016 events in Melbourne and Sydney, which focused on how CIOs and CMOs come to grips with digital transformation.
The breakfast forum was held in Auckland in 2016, and will once again bring the CIO and CMO audiences together in this month’s event.
In this latest episode of our Conversations over a Cuppa with CMO series, we catch up with Jane Power, who stepped into the director of marketing and transformation role at GenesisCare in April 2020.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.
At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.
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