The purpose of purpose
Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.
Upcoming CIO-CMO Exchange brings global futurist to Auckland
The latest CIO and CMO magazine event for marketing and technology leaders in Auckland will take place on 27 February
Most organisations today will boast they’re on a transformation journey, prompted by digital disruption and led by technological innovation. But just banking on a digital strategy and new platform won’t help anyone keep up with the emerging era of intelligence and experience that’s upon us.
Business-wide transformation is order, and superior customer engagement the end game.
How customers are shifting from digital to customer led transformation is the key theme that will be tackled at our upcoming CIO-CMO Exchange on February 27 at the Hilton in Auckland.
Global futurist and innovation strategist, Anders Sorman-Nilsson will deliver the keynote on ‘Seamless: A Hero's Journey of Digital Disruption, Adaptation and Human Transformation’.
This will be followed by an industry panel discussion including Dominic Quin, director digital transformation , Fonterra, and Kevin Angland, general manager digital services, Mercury.
The breakfast forum is open to CMOs and marketing directors, customer experience leaders, CIOs, CTOs, IT directors and digital leaders. Click here to register for the event.
As custodians of the customer and of innovation, marketing, CX and technology teams are right at the heart of business-wider transformation and must play a pivotal role in success. Our CIO-CMO Exchange event will investigate:
- How digital disruption and transformation are helping organisations put the customer first
- What role data is playing in engaging with customers
- What customer-first agenda means to IT, marketing and digital collaboration, skillsets and ways of working
The CIO-CMO Exchange is organised jointly by CIO and CMO magazines.
The forum kicked off to great acclaim in Sydney in 2014, and was followed by successful 2015 and 2016 events in Melbourne and Sydney, which focused on how CIOs and CMOs come to grips with digital transformation.
The breakfast forum was held in Auckland in 2016, and will once again bring the CIO and CMO audiences together in this month’s event.
it is very informative and quality of the Furniture NZ i liked it and share on my wall
EveGreen
How Fantastic Furniture is making omni-channel retailing a reality
We can't overlook mobile. Each passing day people are on their phones more and more
This Is My South Bay
What the 5G revolution will do to mobile marketing
An article largely re-purposed from things other people have said 5+ years ago – what's more, they said it better.
hogwash
The purpose of purpose - Brand science - CMO Australia
talking about the 4 p's:https://www.tripleclicks.co...
kigoma divin
The purpose of purpose - Brand science - CMO Australia
Interesting blog, good information is provided regarding Design Thinking For Business Strategy. Was very useful, thanks for sharing the b...
Tanya Sharma
Is design thinking the answer for the next generation of marketing?