Matthew Callachor cruises into CEO role at Toyota Australia

Marketing man rides to the top of the leadership podium in Australia

Longtime marketing expert and 36-year veteran of Toyota Australia, Matthew Callachor, has clinched the president and CEO role of the car company's Australian operations.

Callachor began his career at Toyota Australia as a marketing analyst in 1982 after completing a Bachelor of Business degree, majoring in marketing, according to the company. His career advanced rapidly to include regional sales manager in Queensland and general manager roles for national sales and then national marketing.

More recently, Callachor was vice-president during an 18-month tenure, responsible for the sales, marketing, product planning, corporate services and finance divisions, but has also developed extensive knowledge and experience both locally as well as in the US and Japan.

“My commitment to the Toyota family is that we will continue to deliver industry-leading vehicles and services and work even harder to ensure our owners receive amazing ‘Oh what a feeling!’ moments,” Callachor said in a statement.

"It is also exciting to be in this leadership position with a global company that is investing more than $1 million an hour in research and development of new vehicles including those with self-driving technology and alternatives power sources such as hybrid, electric and fuel-cell vehicles.”

During his career, Callachor became the first Australian executive to oversee a Lexus division in Japan when he was named general manager of global Lexus planning, a position he held for three years from 2014, according to the company.

At Lexus, he played a leading role in developing the medium to long-term strategy for Lexus, including last year's launch of the "Experience Amazing" brand tagline.

Earlier, he spent two years with Toyota Motor Sales USA, where he gained valuable insights working in sales and marketing for the Toyota group's largest market.

On his return to Australia from the US in 2002, Callachor led a breakthrough project that resulted in the creation of the company's first customer-service division and his appointment as its divisional manager, the company added.

In 2005, he moved into the senior national marketing role and a year later - following the amalgamation of the sales and marketing divisions - was appointed as head of the combined units. In 2010, he was offered a directorship and the position of executive director sales and marketing.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Natural born leaders

Many business and marketing managers progressing to leadership positions face evolving their focus from operational matters to strategic decision making and planning.

Jean-Luc Ambrosi

Author, marketer

Just printed out this Brad Howarth screed to read tomorrow. I need a good laugh once in a while. Or maybe shed some manly-man tears at th...

Larry A Singleton

What a diversity agenda has done for Kellogg's staff and innovation engagement

Read more

Morons. PC Nazis infiltrating and subverting every level in our lives.These scum have destroyed our education system.Read FrontPage Magaz...

Larry A Singleton

What a diversity agenda has done for Kellogg's staff and innovation engagement

Read more

It is an accepted fact that in the present times the mass makes use of digital marketing more often and are more and more enlightened wit...

Digital Marketing Course in Ja

Why RMIT is partnering with Adobe for digital marketing learning

Read more

If men were really the dominating brutes that feminist make them out to be ,then women really would be second class citizens. Without th...

aaron

Analysis: Gillette's latest ad only proves why brands standing for positive change is vital

Read more

In 2019 Augmented Reality plays a vital role in marketing campaign its new way to engaged user with digital content. Try Augmented Realit...

hill william

Predictions: 9 digital marketing trends for 2019

Read more

Latest Podcast

More podcasts

Sign in