Matthew Callachor cruises into CEO role at Toyota Australia

Marketing man rides to the top of the leadership podium in Australia

Longtime marketing expert and 36-year veteran of Toyota Australia, Matthew Callachor, has clinched the president and CEO role of the car company's Australian operations.

Callachor began his career at Toyota Australia as a marketing analyst in 1982 after completing a Bachelor of Business degree, majoring in marketing, according to the company. His career advanced rapidly to include regional sales manager in Queensland and general manager roles for national sales and then national marketing.

More recently, Callachor was vice-president during an 18-month tenure, responsible for the sales, marketing, product planning, corporate services and finance divisions, but has also developed extensive knowledge and experience both locally as well as in the US and Japan.

“My commitment to the Toyota family is that we will continue to deliver industry-leading vehicles and services and work even harder to ensure our owners receive amazing ‘Oh what a feeling!’ moments,” Callachor said in a statement.

"It is also exciting to be in this leadership position with a global company that is investing more than $1 million an hour in research and development of new vehicles including those with self-driving technology and alternatives power sources such as hybrid, electric and fuel-cell vehicles.”

During his career, Callachor became the first Australian executive to oversee a Lexus division in Japan when he was named general manager of global Lexus planning, a position he held for three years from 2014, according to the company.

At Lexus, he played a leading role in developing the medium to long-term strategy for Lexus, including last year's launch of the "Experience Amazing" brand tagline.

Earlier, he spent two years with Toyota Motor Sales USA, where he gained valuable insights working in sales and marketing for the Toyota group's largest market.

On his return to Australia from the US in 2002, Callachor led a breakthrough project that resulted in the creation of the company's first customer-service division and his appointment as its divisional manager, the company added.

In 2005, he moved into the senior national marketing role and a year later - following the amalgamation of the sales and marketing divisions - was appointed as head of the combined units. In 2010, he was offered a directorship and the position of executive director sales and marketing.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

I couldn't understand one things why on earth people only talk aboutimpact of digital transformation on banking and finance field instead...

Rajesh Acharya

Digital take-up and experiences help drive Suncorp's solid FY21 performance

Read more

I really appreciate your article. Love your Article. By reading your article, its created an idea in my mind about loyalty strategy to ke...

Jack Reacher

Report: Marketers failing to realise the benefits of customer loyalty programs

Read more

One month’s research and we’ve handpicked this generation’s 50 most talented Women CEOs, leading the top multinational companies around t...

Vaishnavi Pillai

Women in leadership the focus on International Women’s Day

Read more

Great post!

deen8

What felix Mobile is doing to keep customer support cost-effective

Read more

That is true, integration of salesforce and digital advertising would make wonders.This can actually help firms to measure and evaluate t...

Neelam

Salesforce debuts first digital marketing enhancements off the back of Krux acquisition

Read more

Blog Posts

When friction can be a brand’s best friend

I always enjoy those oft-forgotten, in-between moments in any experience. These moments are not necessarily part of any defined experience per se. They likely wouldn’t show up in an organisation’s plans or ideas to help make the customer journey or user flow as simple, easy and seamless as possible.

Rich Curtis

CEO, FutureBrand A/NZ

How much attention should we be paying to the ‘attention economy’?

There’s been a lot of buzz in the advertising industry lately about what’s coined the ‘attention economy’. And it’s fast becoming the new battleground for media channels to prove their wares and to develop and espouse new attention metrics.

Nickie Scriven

CEO, Zenith

Sometimes the best solutions are some of the most counterintuitive

Exceptional CMOs do exceptional things for themselves and for those they inspire. At your best you are creative, innovative and inspirational. We have a problem though. We now live in a corporate world that demands sensibility where everything you do is measurable and stakeholders demand predictability – the antithesis of breakthrough and transformation.

Hamish Thomson

Author, former regional president and global brand head, Mars Incorporated

Sign in