Seek marketing, commercial chief gains A/NZ reins under org restructure

ASX-listed employment site announces organisational restructure and centralisation of international group aimed at speed and efficiency

Seek’s former marketing leader will step into the managing director’s shoes across Australia and New Zealand following a restructure and regional centralisation of the business announced yesterday.

The ASX-listed job ads site has confirmed plans to restructure the organisation into two parts. The first is a regional Asia-Pacific and Americas operating business that brings together Seek’s A/NZ, Asia, Brasil Online, OCC and aligned early stage venture divisions. The second is a dedicated Seek Investments function focused on managing and making acquisitions and investments including other early stage ventures and its Zhaopin division.

As part of the changes, Seek’s Michael Ilczynski becomes CEO of AP&A. In his stead, former marketing director and current chief operating officer, Kendra Banks, has been promoted to A/NZ managing director. Several other group executive roles, including that of group CEO, Andrew Bassat, along with regional heads of Asia, Brasil Online and OCC, remain unchanged.

Banks joined Seek in February 2016 as marketing director with responsibility for all customer and B2B marketing for its employment business across A/NZ. She was promoted to chief commercial officer in August last year, a newly created role the company said reflected efforts to drive better customer outcomes.

In a statement, Seek said the latest unification of its businesses internationally is about increasing collaboration across strategy, product, online and technology and driving efficiency and speed.

Bassat added the promotion of a number of existing staff was a reflection of the strength of the management team.

“Seek A/NZ has seen the strategic and financial benefits of evolving its business. We are confident the changes announced can help us accelerate the evolution of our international businesses,” he continued. “If we execute well, we are confident that our international businesses can replicate the success that we have had in Seek A/NZ.”

Having a dedicated function to manage investments, meanwhile, is about better positioning the group to make additional acquisitions and support its core investments, Bassat said.

“Seek has a strong track record of creating value via its investments or entrepreneurial activities,” he said. “In our history, we have been most successful when we have placed greater focus and resources on these activities. These changes will enable Seek to make investments that add value to the group in employment, education and the broader human capital management market.”

Seek reported annual revenue to 31 July 2017 of $1.04 billion, up 10 per cent year-on-year, with EBITDA of $375.8 million, up 2 per cent over the same period. The company has also invested more than $950 million of capital in product and M&A over the past four years, with an emphasis on international expansion.

Ultimately, the ambition behind the new operational model is greater speed and scale, Bassat said.

Related: How Seek is using continuous delivery to bring agility to marketing

“In our operating businesses, we will be using our global scale and retaining our ability to customise for local conditions to build ‘world-class local solutions’ with greater speed,” he concluded. “In our investing activities, with greater focus and resourcing, we are well placed to make value-adding investments and better support our exciting portfolio of investments.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in