Seek marketing, commercial chief gains A/NZ reins under org restructure

ASX-listed employment site announces organisational restructure and centralisation of international group aimed at speed and efficiency

Seek’s former marketing leader will step into the managing director’s shoes across Australia and New Zealand following a restructure and regional centralisation of the business announced yesterday.

The ASX-listed job ads site has confirmed plans to restructure the organisation into two parts. The first is a regional Asia-Pacific and Americas operating business that brings together Seek’s A/NZ, Asia, Brasil Online, OCC and aligned early stage venture divisions. The second is a dedicated Seek Investments function focused on managing and making acquisitions and investments including other early stage ventures and its Zhaopin division.

As part of the changes, Seek’s Michael Ilczynski becomes CEO of AP&A. In his stead, former marketing director and current chief operating officer, Kendra Banks, has been promoted to A/NZ managing director. Several other group executive roles, including that of group CEO, Andrew Bassat, along with regional heads of Asia, Brasil Online and OCC, remain unchanged.

Banks joined Seek in February 2016 as marketing director with responsibility for all customer and B2B marketing for its employment business across A/NZ. She was promoted to chief commercial officer in August last year, a newly created role the company said reflected efforts to drive better customer outcomes.

In a statement, Seek said the latest unification of its businesses internationally is about increasing collaboration across strategy, product, online and technology and driving efficiency and speed.

Bassat added the promotion of a number of existing staff was a reflection of the strength of the management team.

“Seek A/NZ has seen the strategic and financial benefits of evolving its business. We are confident the changes announced can help us accelerate the evolution of our international businesses,” he continued. “If we execute well, we are confident that our international businesses can replicate the success that we have had in Seek A/NZ.”

Having a dedicated function to manage investments, meanwhile, is about better positioning the group to make additional acquisitions and support its core investments, Bassat said.

“Seek has a strong track record of creating value via its investments or entrepreneurial activities,” he said. “In our history, we have been most successful when we have placed greater focus and resources on these activities. These changes will enable Seek to make investments that add value to the group in employment, education and the broader human capital management market.”

Seek reported annual revenue to 31 July 2017 of $1.04 billion, up 10 per cent year-on-year, with EBITDA of $375.8 million, up 2 per cent over the same period. The company has also invested more than $950 million of capital in product and M&A over the past four years, with an emphasis on international expansion.

Ultimately, the ambition behind the new operational model is greater speed and scale, Bassat said.

Related: How Seek is using continuous delivery to bring agility to marketing

“In our operating businesses, we will be using our global scale and retaining our ability to customise for local conditions to build ‘world-class local solutions’ with greater speed,” he concluded. “In our investing activities, with greater focus and resourcing, we are well placed to make value-adding investments and better support our exciting portfolio of investments.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

The changing nature of brand power

Once upon a time, life was easy: You developed products, placed them in a well-located retail shop, wrapped them under an attractive brand and hired the best creative in town to promote them. Many business and brands were successfully built on this approach, even if it wasn’t always that easy.

Jean-Luc Ambrosi

Author, marketer

Putting the ‘human element’ back in marketing

During the recent CMO Momentum conference, Paul Mitchell shared how marketing leaders can create cultures that deliver

Paul Mitchell

Managing director, The Human Enterprise

The rise and rise of voice search

In 1982, an AT&T employee by the name of Plotzke predicted the rise of voice: “In fact, it has been predicted that, by 1990, well over half the communications dollars spent by businesses will be for products and services that include voice technologies.

Michael Jenkins

Founder and director, Shout agency

Bullshit

John Winkler

Kmart turnaround chief to exit Wesfarmers, Target

Read more

End your financial worriesAre you a business man or woman? And you are in need of an urgent loan as to start up your own business? Or do ...

lance

Kmart turnaround chief to exit Wesfarmers, Target

Read more

https://uploads.disquscdn.c... [magic school bus] KID: where are we going today MS. FRIZZLE: the zoo KID: but last week we went to SPACE ...

Germain3161

Sephora Asia details its journey to data-driven decision making

Read more

DP Apparel bietet große Auswahl Audi Rennbekleidung in Deutschland zu den besten Angeboten. Das Geschäft bietet auch qualitativ hochwerti...

DP apparel

Audi Australia gets a new CMO

Read more

this is a really great news

Vincent Mouton

Mobile-first banking startup showcases fresh brand identity

Read more

Latest Podcast

More podcasts

Sign in