Updated: Marketo gets new A/NZ managing director

Marketing automation vendor brings on head of sales from Oracle Marketing Cloud to lead the Australia and New Zealand business, while former local leader announces new global role

Marketo has recruited Oracle’s former head of sales and go-to-market leader, Will Griffith, as its new managing director for A/NZ.

The appointment comes following the departure of former local MD, Bill Binch, in September 2017, who resigned after just over 12 months as managing director of Asia-Pacific in favour of returning to the US. He’d previously spent nearly eight years as EVP of worldwide sales based in the US.

On 12 January, Binch confirmed he'd been appointed chief revenue officer at Pendo.Io, a SaaS provider focused on providing product analytics.

Griffith joined Oracle following its acquisition of B2B marketing automation player, Eloqua, where he was regional director A/NZ and established the vendor’s presence in this region. Originally from the UK, he boasts of more than 20 years in the enterprise technology space.

In his most recent role, Griffith was responsible for heading up sales and go-to-market strategy across Asia-Pacific for Oracle Marketing Cloud. He said he’s excited to be joining Marketo to spearhead its engagement economy ambitions in the A/NZ market.  He reports directly to chief sales officer, Eric Johnson.

“Marketo has long been known for its championing of the marketing profession and customer-focused engagement solutions,” he said in a statement. “I’m excited to be part of the next phase of the Marketo journey.”

Johnson welcomed Griffith to the team and noted his experience in the vendor ecosystem.

“His experience leading successful enterprise teams, knowledge of the local landscape and understanding of the challenges facing today’s chief marketing officers make him an ideal addition to our team,” he commented.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Will our manners go the same way as texting when robotic servants take over?

Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.

Katja Forbes

Founder and chief, sfyte

Social purpose: Oxygen for your brand health vitals

If trust is the new currency, then we’re in deep trouble. Here's why.

Carolyn Butler-Madden

Founder and CEO, Sunday Lunch

Customer experience disruption: Healthcare faces a bitter pill

Over the past decade, disruptors such as Amazon, Apple and Australia’s Atlassian have delivered technology enhanced customer experiences, which for the most part, have improved customers’ lives and delivered unparalleled growth. Can they do the same for healthcare?

Alex Allwood

Principal, All Work Together

Thank you for sharing such an informative post about Yoga Mats.....At Gravolite we also offers Yoga Mats at very affordable prices. For m...

Yogamats India

APN confirms $500m bid for Adshel

Read more

The advancement of AI will make most of human jobs obsolete in the coming 10 to 20 years. Protecting or try to save jobs will make the h...

vallab01

Aussie futurist: Personal AI will be a reality in five years

Read more

are you talking about bbc news here

frank

CMO interview: How BBC Worldwide's marketing lead builds brand purpose and growth

Read more

Toms is definitely my favourite shoe brand! Along with Aurélien. For this summer I bought two pairs of navy Toms espadrilles and a pair o...

Paul Erickson

​The shoe with a good soul: TOMS’ innovations for philanthropic engagement

Read more

I think this is the best article today about the salesforce latest platform. Thanks for taking your own time to discuss this topic, I fee...

Ramramky

Salesforce looks to democratise AI, IoT with latest platform play

Read more

Latest Podcast

More podcasts

Sign in