Updated: Marketo gets new A/NZ managing director

Marketing automation vendor brings on head of sales from Oracle Marketing Cloud to lead the Australia and New Zealand business, while former local leader announces new global role

Marketo has recruited Oracle’s former head of sales and go-to-market leader, Will Griffith, as its new managing director for A/NZ.

The appointment comes following the departure of former local MD, Bill Binch, in September 2017, who resigned after just over 12 months as managing director of Asia-Pacific in favour of returning to the US. He’d previously spent nearly eight years as EVP of worldwide sales based in the US.

On 12 January, Binch confirmed he'd been appointed chief revenue officer at Pendo.Io, a SaaS provider focused on providing product analytics.

Griffith joined Oracle following its acquisition of B2B marketing automation player, Eloqua, where he was regional director A/NZ and established the vendor’s presence in this region. Originally from the UK, he boasts of more than 20 years in the enterprise technology space.

In his most recent role, Griffith was responsible for heading up sales and go-to-market strategy across Asia-Pacific for Oracle Marketing Cloud. He said he’s excited to be joining Marketo to spearhead its engagement economy ambitions in the A/NZ market.  He reports directly to chief sales officer, Eric Johnson.

“Marketo has long been known for its championing of the marketing profession and customer-focused engagement solutions,” he said in a statement. “I’m excited to be part of the next phase of the Marketo journey.”

Johnson welcomed Griffith to the team and noted his experience in the vendor ecosystem.

“His experience leading successful enterprise teams, knowledge of the local landscape and understanding of the challenges facing today’s chief marketing officers make him an ideal addition to our team,” he commented.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Using artificial intelligence to surprise your customers

​We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.

Katja Forbes

Founder and chief, sfyte

Is customer segmentation dead?

Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.

Richard Taylor

Senior digital strategist, Spinach

How people buy brands

Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.

Kyle Ross

Strategist, TRP

Thanks for sharing the strategies ! :)

Isabella Richardson

Marketing the most of martech for revenue and CX

Read more

Glad to be a part of this informative post... Thanks for sharing this useful info!!! It is very important to stay updated about the lates...

Aaron Alexis

Predictions: 9 digital marketing trends for 2019

Read more

What the hell is with the "He claims, he claims, he claims" nonsense? That's just not good reporting.

Armaan Alfares

Marketers aren't investing enough in direct response and customer data

Read more

This is a great development in the industry. Thanks for putting this together! We’ve been working with companies to help them build intel...

Giridhar Prathap Reddy

Professional services industry develops hybrid chatbot and live-chat

Read more

HiVery interesting blog, and we are very grateful for sharing this kind of blog. Look at My website:https://www.viralnation.com/

Viralnation

3 ways brands can embrace influencer marketing to connect with customers

Read more

Latest Podcast

More podcasts

Sign in