What automated design is going to do to 3D printing and product customisation

Generative design is set to shake up the 3D printing industry and with it, how products are produced

Final designed using generative design
Final designed using generative design

3D printing has delivered the capability to create solid objects from thin air, but it still requires significant input on behalf of the designer to create an original design.

Now the technology of generative design promises to take away some of the human grunt work involved in 3D, and if successful, might herald a new era of mass-customisation of physical objects.

Generative design starts with a description of the problem to be solved, such as the need for a strong but lightweight bulkhead in an aircraft, accompanied by desired qualities or constraints. The software can then determine the optimal design to meet those requirements based on its understanding of the materials to be used.

“It is kind of a new way of designing,” says Autodesk senior designer, Arthur Harsuvanakit. “The key difference is designers no longer have to spend all their time translating their ideas into digital models, which is the grunt work of design roles. And the solutions that the software provides are already tested for structural performance.

“Now it is the designers job to navigate those solutions, and then determine which is the most appropriate.”

The concept is already embedded into two of Autodesk’s products, and relies on cloud computing to handle the complexity of the calculations involved. Harsuvanakit says it is currently used when designing high performance structures such as race cars or aerospace parts, where weight performance is crucial.

However, he suspects it might not be long before the technique is used to created products with broader appeal, such as lightweight bicycles or backpacks.

“It can touch a lot of products where the cost of materials is really important,” Harsuvanakit says. “The software inherently reduces volume while maintaining the structural integrity that you are required to have. So essentially you are accomplishing your goal with less material.

“And we are looking at where generative design can be used to compute very different layouts of floor planning, or wherever something needs to be optimised where we have a lot of data to back that up.”

By keeping the initial constraints loose, the software can generate designs that the designer might have never otherwise conceived.

“That way you are thinking outside of your own comfort zone in terms of form and function,” Harsuvanakit says.

The technology could also enable greater consumer input into the design of objects, such as furniture, as it can easily handle significant variations in design, such as changing a three-legged stool to be four-legged.

“The platform lends itself to having the user of the product participate more and describe their unique design problem or space set up, where the introduction of a new factor isn’t that hard to accommodate,” Harsuvanakit says.

“Traditionally if you asked for thee legs or four legs that is a whole different design process. But changing three legs to four legs means just deleing one component in the set up and kicking of the process again.

Despite its power, the variations in how a problem might be described means we are not yet at the point where physical objects can be conjured into existence, Harry Potter-style, simply through the spoken word.

“We haven’t yet got to the point where we can use natural language and just talk to the software, but we are at the point where we are describing through the software what obstacles the solution needs to avoid, or how it must perform structurally,” Harsuvanakit says.

He says this should give comfort to those designers who fear yet another erosion of their role.

“Once we describe how it is taking the heavy lifting off 3D modelling and putting it more towards describing a discreet problem that satisfies the requirements of your design space, then it gets interesting,” Harsuvanakit says. “It is about how we look at design in a holist view from idea to the manufacturing and assembly, right from the start.”

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Anyone can become a victim of the sophisticated schemes set up by these scam websites. It's not about being smart; I don't consider mysel...

Mathieu Lecompte

ACCC takes Meta to court over scam cryptocurrency advertising

Read more

Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne

Rajat Kumar

Why flipping Status Quo Bias is the key to B2B marketing success

Read more

good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.

Tom Devid

Report: 4 ways to generate customer loyalty

Read more

Great post, thanks for sharing such a informative content.

CodeWare Limited

APAC software company brings on first VP of growth

Read more

This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

Read more

Blog Posts

​Why we need to look at the whole brand puzzle, not just play with the pieces

Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?

Marketing overseas? 4 ways to make your message stick

Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.

Cynthia Dearin

Author, business strategist, advisor

From unconscious to reflective: What level of data user are you?

Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.

Dr Selena Fisk

Data expert, author

Sign in