Blockchain pitched as answer to influencer marketing management

Enterpreneur looks to bring blockchain technology into the digital marketing realm

Blockchain is rapidly capturing the imagination of the business community, exploding beyond its origins underpinning Bitcoin to become the proposed solution to all manner of transaction-based processes.

Now one entrepreneur is planning on using it as the basis for a service that will connect businesses seeking promotional and affiliation services with influencers.

Krios is the brainchild of entrepreneur, Chris Quinlan. It is intended to enable businesses to consolidate spending and management in one place for purchasing social media and marketing services, helping them create a team from different categories of specialists.

Quinlan’s career to date has mostly been in the community services sector, where he witnessed limitations with existing gig economy platforms such as Freelancer.com and Fiverr.

“The vision for the platform is to allow marketers to build a full-scale marketing team specific to their campaign,” he says. “We want people to be able to build a marketing team as unique as their business, at an affordable price, and have the resources available to them on demand and not have them sitting there at +$300,000 per year.”

Once completed, the platform will be underpinned by smart contract technology based on blockchain distributed ledger technology. This automates various aspects of the transaction process, ensuring the work is completed and signed off by the user before payment is made, and hance making the platform safer and simpler for marketers and providers.

“It makes it a lot easier for everyone to trust everyone on the platform,” Quinlan says.

Read more: What blockchain will do to the experience economy

Quinlan has also launched a specialist cryptocurrency to support the platform, known as the KriosCoin, or KRI, as the standard token for all transactions on the platform.

“It is faster to transact, there are no fees, and it is one currency to hundreds of countries,” Quinlan says. “Our goal is not the currency, although it makes our platform safer and simpler. Our goal is the platform.”

More than 8.2 million tokens were sold at a 30 per cent discount during a pre-initial coin offering (ICO) in November. raising approximately US$575,000. KriosCoins remain available for purchase until December 31 at a price of US$0.10 each.

“It is amazing that people are that passionate about our product and see the long-term value of it,” Quinlan says.

He expects to have the Krios platform up and running by the end of March 2018, with a public beta available by January.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

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