Former Samsung CMO and experienced marketing leader, Arno Lenior, has joined Amazon Australia as director of marketing.
The news comes as the online retail giant makes its hotly anticipated debut in Australia with the launch of Amazon Marketplace locally.
Lenior was the CMO of Samsung Australia between 2012 and 2015. Most recently, he spent nearly a year as CEO of Virtical, and he's also worked as a strategic consultant under his own consulting business.
Prior to Samsung, Lenior held several senior marketing roles at Lion Nathan. He was also the marketing leader at Apple Australia from 2001 to 2005. Lenior was part of this year's CMO50 judging panel.
Lenior is one of potentially hundreds of new employee appointments being made by Amazon as it sets up its retail shop on Australia. The company appointed former German business director of consumables, Rocco Braeuniger, as inaugural country manager for Australia in August.
Amazon Australia declined to comment further on Lenior's appointment.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.
As a Marketer, the ‘Scotty from Marketing’ meme troubles me.
Clients and agencies can get stuck into a particular way of behaving and viewing the world, but there are ways to break out of our marketing echo chamber.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
It's a good idea. Customers really should control their data. Now I understand why it's important.
Elvin Huntsberry
Salesforce CMO: Modern marketers have an obligation to give customers control of their data
Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...
Nickwood
Instagram loses the like in Australia; industry reacts positively
I tried www.analisa.io to see my Instagram Insight
Dina Rahmawati
7 marketing technology predictions for 2016
The saying is pretty tongue in cheek. It's not saying that marketers are bad people, nor that they don't take themselves seriously. There...
LYF Solutions
The trouble with Scotty from Marketing - The CMO view - CMO Australia
Given Scotty's failed track-record in the marketing realm the memes and the ridicule is very apt and is in no way a reflection on marketi...
denysf
The trouble with Scotty from Marketing - The CMO view - CMO Australia