A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Former Samsung CMO and experienced marketing leader, Arno Lenior, has joined Amazon Australia as director of marketing.
The news comes as the online retail giant makes its hotly anticipated debut in Australia with the launch of Amazon Marketplace locally.
Lenior was the CMO of Samsung Australia between 2012 and 2015. Most recently, he spent nearly a year as CEO of Virtical, and he's also worked as a strategic consultant under his own consulting business.
Prior to Samsung, Lenior held several senior marketing roles at Lion Nathan. He was also the marketing leader at Apple Australia from 2001 to 2005. Lenior was part of this year's CMO50 judging panel.
Lenior is one of potentially hundreds of new employee appointments being made by Amazon as it sets up its retail shop on Australia. The company appointed former German business director of consumables, Rocco Braeuniger, as inaugural country manager for Australia in August.
Amazon Australia declined to comment further on Lenior's appointment.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
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