Former Samsung CMO and experienced marketing leader, Arno Lenior, has joined Amazon Australia as director of marketing.
The news comes as the online retail giant makes its hotly anticipated debut in Australia with the launch of Amazon Marketplace locally.
Lenior was the CMO of Samsung Australia between 2012 and 2015. Most recently, he spent nearly a year as CEO of Virtical, and he's also worked as a strategic consultant under his own consulting business.
Prior to Samsung, Lenior held several senior marketing roles at Lion Nathan. He was also the marketing leader at Apple Australia from 2001 to 2005. Lenior was part of this year's CMO50 judging panel.
Lenior is one of potentially hundreds of new employee appointments being made by Amazon as it sets up its retail shop on Australia. The company appointed former German business director of consumables, Rocco Braeuniger, as inaugural country manager for Australia in August.
Amazon Australia declined to comment further on Lenior's appointment.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Leaning into brand building is a key way IAG's NRMA and CGU businesses are getting through the COVID-19 pandemic, chief marketing officer, Brent Smart, says.
Online identity is a hot topic as more consumers are waking up to how their data is being used. So what does the marketing industry need to do to avoid a complete loss of public trust, in instances such as the COVID-19 tracing app?
CMOs are looking to ensure investment decisions in marketing initiatives are good value for money. Yet they are frustrated in understanding the value of product placements within this mix for a very simple reason: Product placements are broadly defined and as a result, mean very different things to different people.
University of Adelaide Business School and University of South Australia
Now more than ever, voice presents a clear opportunity to add value to an organisation in many ways. Where operational efficiencies are scrutinised, budgets are tighter and discretionary consumer spend at a low, engaging with an audience is difficult.
Google collects as much data as it can about you. It would be foolish to believe Google cares about your privacy. I did cut off Google fr...
Phil Davis
ACCC launches fresh legal challenge against Google's consumer data practices for advertising
“This new logo has been noticed and it replaces a logo no one really knew existed so I’d say it’s abided by the ‘rule’ of brand equity - ...
Lawrence
Brand Australia misses the mark
IMHO a logo that needs to be explained really doesn't achieve it's purpose.I admit coming to the debate a little late, but has anyone els...
JV_at_lAttitude_in_Cairns
Brand Australia misses the mark
Hi everyone! Hope you are doing well. I just came across your website and I have to say that your work is really appreciative. Your conte...
Rochie Grey
Will 3D printing be good for retail?
Very insightful. Executive leaders can let middle managers decide on the best course of action for the business and once these plans are ...
Abi TCA
CMOs: Let middle managers lead radical innovation