Designing for a cashless society
More movement has been made toward a cashless society recently, and already we are starting to see enormous implications across our society.
Former Samsung CMO joins Amazon to lead marketing
Former Samsung CMO and experienced marketing leader, Arno Lenior, has joined Amazon Australia as director of marketing.
The news comes as the online retail giant makes its hotly anticipated debut in Australia with the launch of Amazon Marketplace locally.
Lenior was the CMO of Samsung Australia between 2012 and 2015. Most recently, he spent nearly a year as CEO of Virtical, and he's also worked as a strategic consultant under his own consulting business.
Prior to Samsung, Lenior held several senior marketing roles at Lion Nathan. He was also the marketing leader at Apple Australia from 2001 to 2005. Lenior was part of this year's CMO50 judging panel.
Lenior is one of potentially hundreds of new employee appointments being made by Amazon as it sets up its retail shop on Australia. The company appointed former German business director of consumables, Rocco Braeuniger, as inaugural country manager for Australia in August.
Amazon Australia declined to comment further on Lenior's appointment.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
This is pure vomit material. Self congratulatory blurbs. No evidence of any innovation or actual value created. Most marketers have compl...
Bobbo
Announcing the CMO50 for 2018
Unfortunately, the title "AdTech Magic Quadrant" is misleading as it only represent a fraction of the ecosystem. It it is a useful docume...
Ludovic Leforestier
Report: Gartner recognises the best adtech players in Magic Quadrant
Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...
Giridhar Prathap Reddy
Australian Open chalks up strong ticket sales with chatbot
Hello, where are the explanations of all the levels explained? I'd like to review this with a couple of colleagues. Thanks.
Melinda Gonzalez
CMO launches CMO CX, debuts customer experience maturity assessment
A great and accurate commentary - today we rarely get true personalisation. On web journeys cookies or logins remember who we are, what w...
Ian Moyse
Salesforce: Personalisation is a long way off what consumers now expect