Deloitte announces new agency partnership to expand digital reality capabilities

Well Placed Cactus is the latest team to join forces with Deloitte to expand its emerging digital offerings

Brisbane and Melbourne-based interactive company, Well Placed Cactus (WPC), is joining forces with Deloitte on a new digital emerging technology team within Deloitte Digital led by lead partner, Steve Hallam.

WPC focuses on technology that helps create immersive experiences, games for purpose, and digital reality solutions.The new partnership will see WPC’s CEO, Jack Gillespie join Deloitte as a director. Meanwhile WPC’s COO Paul Stapelberg, co-founder and creative director, Nic Gomez, and technical director, Leigh Mannes will come on board as managers.

“We believe emerging technologies will have a profound impact on both organisations and individuals,” Hallam said. “Bringing WPC team’s engineering expertise in-house is a natural evolution of our end-to-end digital offerings to use fringe and emerging technologies for our clients.

“WPC’s deep technical understanding allows us to move from the realm of generating great creative ideas into also building and delivering them, which is really exciting.”

Gillespie said his team has already worked with Deloitte on some cutting edge projects over the past couple of years and is thrilled to integrate WPC’s technical expertise into Deloitte Digital's existing creative capability.

“For an organisation of Deloitte’s scale to bring an established emerging technology team in-house is a huge step forward for the industry,” he said. “An excellent example of the results we can achieve together is last year’s award winning ANZ Virtual Garden in Sydney’s Martin Place – a three-storey high, interactive garden installation.

“Deloitte Digital’s creative team had an ambitious vision for a dynamic, living and beautiful concept store, and through close collaboration, we were able to turn that vision into a digital reality.”

Deloitte Consulting managing partner, Robert Hillard, said joining forces with the WPC team will take Deloitte Digital from leveraging proven technologies to being pioneers in new technology domains.

“We can think holistically around the total transformation for a particular business and industry sector,” he said. “The transaction with WPC also provides a logical extension to our previous transactions. We’re expanding on the capabilities introduced by Kid Neon in terms of building architectural visualisations and we’re building on our ability to deliver real brand experiences through our Creative Brand & Media team.”

WPC’s team of 11 members will join Deloitte’s Brisbane and Melbourne offices, working alongside Deloitte’s new creative brand and media team to bring clients fresh creative experiences, expanding Deloitte Digital’s market leading offering to over 470 people in Australia.

“Deloitte is a leader in digital innovation and technology,” Deloitte Australia CEO, Cindy Hook said. “The WPC team will further drive our business expertise and design capabilities to enhance integrated and creative solutions to help our clients solve their most complex problems.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 


Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in