Data Republic strikes another data sharing deal

Open Data Marketplace provider bolsters pool of audience data with consumer panel insights globally

Data marketplace provider, Data Republic, has secured yet another data sharing relationship, this time with US-based insights exchange startup, Cint.

Under the new global agreement, Data Republic will gain access to Cint’s audience of 40 million consumers across 100 countries, including specialised segments in the finance, automotive and healthcare sectors.  These insights can then be joined up other multiple data sources across Data Republic’s marketplace.

Cint’s data is based on its SaaS-based insights offering, used by more than 1500 consumer panels owned by publishers, local media outlets, market research agencies and not-for-profits.

The data sharing partnership is one of a number struck by Data Republic in the last 18 months as it works to shore up its position as a leading data marketplace provider globally. Earlier this year, for example, the company struck a deal with Australian property player, CoreLogic to scale its data set of more than 4 billion property decision points across its Open Data Marketplace.

Data Republic is also being used by media giant, Nine, to augment its audience targeting by opening up grocery buying segments insights across its digital media properties.

Cint EVP of Asia-Pacific, James Rogers, said the partnership with Cint builds on a number of synergies between the two companies.

“We are both in a growth phase and are focused on enabling clients to share data in a highly secure and transparent online environment,” he said in a statement. “Data Republic’s secure analytics platform and Cint’s self-declared data will greatly increase insight depth for all customers.”

Data Republic chief analytics officer, Steve Millward, was also excited about the possibilities of the new partnership.

“Cint bring views on so many dimensions of consumer behaviour, and we see enormous opportunities for our participants to use this in their personalisation and customer insights activities,” he said. “When it comes to insights, companies usually have to choose between rich insights on a small sample of customers, or a less insightful understanding of an entire customer base. Bringing Cint into our ecosystem means that companies no longer have to make that trade-off.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 things every business can do to drive brand loyalty

If you’re in any customer-centric role, you’ll likely be familiar with the Net Promoter Score (NPS) – one of the most popular tools for brands to measure their customer sentiment.

Catherine Anderson

Chief customer officer, Powershop Australia

What the modern gig economy is doing to customer experience

Most marketing theory was established in the context of stable employment relationships. From front-line staff to marketing strategists and brand managers, employees generally enjoyed job security with classic benefits such as superannuation plans, stable income streams, employment rights, training, sabbaticals and long-service leave.

Dr Chris Baumann

Associate professor, Macquarie University

The new data hierarchy

We are all digital lab rats spewing treasure troves of personal data wherever we go.

Gerry Murray

Research director, marketing and sales technology services, IDC

Thank you! That was useful to know.

Belia Adam

Why your best social marketing brand tool could be hiding in plain sight

Read more

Because you are missing the point of the term "disruption"

Sean

Uber for the truckies: How one Aussie startup is disrupting the freight industry

Read more

Absolutely agree with this ... Facebook doesn't care what adds they show. You report an add for fake news/scam and it just remains "open...

Quasi Carbon

Unilever CMO threatens Facebook, Google with digital advertising boycott

Read more

How to create Pinball game in 4 minshttps://youtu.be/S1bsp7del3M

Alex Atmavan

Rethinking gamification in marketing

Read more

True Local - one of the least credible review sites on the entire internet.

MyNameIsStomp

Former Virgin Mobile CMO and CEO joins oOh! as first customer chief

Read more

Latest Podcast

More podcasts

Sign in