Open Data Marketplace provider bolsters pool of audience data with consumer panel insights globally
Data marketplace provider, Data Republic, has secured yet another data sharing relationship, this time with US-based insights exchange startup, Cint.
Under the new global agreement, Data Republic will gain access to Cint’s audience of 40 million consumers across 100 countries, including specialised segments in the finance, automotive and healthcare sectors. These insights can then be joined up other multiple data sources across Data Republic’s marketplace.
Cint’s data is based on its SaaS-based insights offering, used by more than 1500 consumer panels owned by publishers, local media outlets, market research agencies and not-for-profits.
The data sharing partnership is one of a number struck by Data Republic in the last 18 months as it works to shore up its position as a leading data marketplace provider globally. Earlier this year, for example, the company struck a deal with Australian property player, CoreLogic to scale its data set of more than 4 billion property decision points across its Open Data Marketplace.
Data Republic is also being used by media giant, Nine, to augment its audience targeting by opening up grocery buying segments insights across its digital media properties.
Cint EVP of Asia-Pacific, James Rogers, said the partnership with Cint builds on a number of synergies between the two companies.
“We are both in a growth phase and are focused on enabling clients to share data in a highly secure and transparent online environment,” he said in a statement. “Data Republic’s secure analytics platform and Cint’s self-declared data will greatly increase insight depth for all customers.”
Data Republic chief analytics officer, Steve Millward, was also excited about the possibilities of the new partnership.
“Cint bring views on so many dimensions of consumer behaviour, and we see enormous opportunities for our participants to use this in their personalisation and customer insights activities,” he said. “When it comes to insights, companies usually have to choose between rich insights on a small sample of customers, or a less insightful understanding of an entire customer base. Bringing Cint into our ecosystem means that companies no longer have to make that trade-off.”
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