Data Republic strikes another data sharing deal

Open Data Marketplace provider bolsters pool of audience data with consumer panel insights globally

Data marketplace provider, Data Republic, has secured yet another data sharing relationship, this time with US-based insights exchange startup, Cint.

Under the new global agreement, Data Republic will gain access to Cint’s audience of 40 million consumers across 100 countries, including specialised segments in the finance, automotive and healthcare sectors.  These insights can then be joined up other multiple data sources across Data Republic’s marketplace.

Cint’s data is based on its SaaS-based insights offering, used by more than 1500 consumer panels owned by publishers, local media outlets, market research agencies and not-for-profits.

The data sharing partnership is one of a number struck by Data Republic in the last 18 months as it works to shore up its position as a leading data marketplace provider globally. Earlier this year, for example, the company struck a deal with Australian property player, CoreLogic to scale its data set of more than 4 billion property decision points across its Open Data Marketplace.

Data Republic is also being used by media giant, Nine, to augment its audience targeting by opening up grocery buying segments insights across its digital media properties.

Cint EVP of Asia-Pacific, James Rogers, said the partnership with Cint builds on a number of synergies between the two companies.

“We are both in a growth phase and are focused on enabling clients to share data in a highly secure and transparent online environment,” he said in a statement. “Data Republic’s secure analytics platform and Cint’s self-declared data will greatly increase insight depth for all customers.”

Data Republic chief analytics officer, Steve Millward, was also excited about the possibilities of the new partnership.

“Cint bring views on so many dimensions of consumer behaviour, and we see enormous opportunities for our participants to use this in their personalisation and customer insights activities,” he said. “When it comes to insights, companies usually have to choose between rich insights on a small sample of customers, or a less insightful understanding of an entire customer base. Bringing Cint into our ecosystem means that companies no longer have to make that trade-off.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Data has the power to build or burn brands

A brand can be severely wounded by use or misuse of any of its assets and you could say data has the greatest power of all to inflict damage.

Lucy Acheson

Head of data strategy and customer experience, LIDA

Totto and your inorganic future

At Cannes Lions this year we’ve been treated to many artificial intelligence (AI) insights. It’s one of the major discourses of our time.

Richard Brett

CEO, opr

Personas of one and the rise of ‘always there’ marketing

I’ve got some bad news. The ‘always on’ marketing approach that many companies have only just fully implemented is already out of date.

Nigel Roberts

Founding partner and strategy lead, Yell

I am a new satisfied customer with the cryptodriven darkwebsolutions company, they helped me with a very efficient crypter for my company...

Yusef

The CX thinking behind Westfield A/NZ's new brand and digital identity

Read more

I enjoyed reading your article. It all starts from creating a persona of your ideal customer. Once you understand the needs then you can ...

Ardie Cash

4 skills needed for a marketer to sit on boards

Read more

A very prestigious list. Cant wait to see who ends up in this years list. Cheers!!

Diganto

CMO50 2018 is now open for submissions

Read more

Hi, where can I read about the results of the recent Salesforce Digital Advertising 2020 report? I would very much like to look at the an...

Milla Cross

Salesforce chief strategy officer: Why it’s a transformative time for customer service

Read more

I have had that scenario with the mail happen so many times! I never thought anything of it, maybe because I have become desensitized. I ...

Diana Da Silva

Data has the power to build or burn brands - Data-driven marketing - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in