Data Republic strikes another data sharing deal

Open Data Marketplace provider bolsters pool of audience data with consumer panel insights globally

Data marketplace provider, Data Republic, has secured yet another data sharing relationship, this time with US-based insights exchange startup, Cint.

Under the new global agreement, Data Republic will gain access to Cint’s audience of 40 million consumers across 100 countries, including specialised segments in the finance, automotive and healthcare sectors.  These insights can then be joined up other multiple data sources across Data Republic’s marketplace.

Cint’s data is based on its SaaS-based insights offering, used by more than 1500 consumer panels owned by publishers, local media outlets, market research agencies and not-for-profits.

The data sharing partnership is one of a number struck by Data Republic in the last 18 months as it works to shore up its position as a leading data marketplace provider globally. Earlier this year, for example, the company struck a deal with Australian property player, CoreLogic to scale its data set of more than 4 billion property decision points across its Open Data Marketplace.

Data Republic is also being used by media giant, Nine, to augment its audience targeting by opening up grocery buying segments insights across its digital media properties.

Cint EVP of Asia-Pacific, James Rogers, said the partnership with Cint builds on a number of synergies between the two companies.

“We are both in a growth phase and are focused on enabling clients to share data in a highly secure and transparent online environment,” he said in a statement. “Data Republic’s secure analytics platform and Cint’s self-declared data will greatly increase insight depth for all customers.”

Data Republic chief analytics officer, Steve Millward, was also excited about the possibilities of the new partnership.

“Cint bring views on so many dimensions of consumer behaviour, and we see enormous opportunities for our participants to use this in their personalisation and customer insights activities,” he said. “When it comes to insights, companies usually have to choose between rich insights on a small sample of customers, or a less insightful understanding of an entire customer base. Bringing Cint into our ecosystem means that companies no longer have to make that trade-off.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 skills you need to drive better collaboration

A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.

Jen Jackson

CEO, Everyday Massive

Better the bank you know?

In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.

Carolyn Pitt

Head of account management, Hulsbosch

What 15 years of emotional intelligence told us about youth media audiences

Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.

Stephanie Winkler

Head of insights, VICE Asia-Pacific

It's a pretty good idea. I think this integration is useful. Don't you agree?

Misty Stoll

Officeworks hops on voice interface bandwagon with Google Assistant integration

Read more

ok. so no RCS support? by the way, RCS is a lot bigger than 5G in terms of marketing and monetisation so y'all should be covering it.

DragoCubed

Optus goes for education with 5G network campaign

Read more

Many companies and individual merchants have shifted their major part of marketing to web marketing services Portland as it weighs fewer ...

Radiata Solutions

6 Ways to ramp up Social Media to Your Web Design

Read more

This is a unique experience! Will be interesting to talk to their managers.

Joyce Harris

​How Krispy Kreme revitalised its brand in a saturated market

Read more

I feel bad for them. It's a shame they are closed now. What do you think about it?

Lisa Deleon

Dick Smith stores set to all close by 30 April

Read more

Latest Podcast

More podcasts

Sign in