MLA confirms new marketer to replace Howie

Meat & Livestock Australia (MLA) has confirmed Graeme Yardy as its new domestic market manager following the departure of Andrew Howie in October.

Yardy was most recently the marketing lead for Horticulture Innovation Australia (HIA), with a remit that included orchestrating large-scale campaigns for Australian mushrooms, Australian bananas and Australian avocados. He was also in charge of the consumer insights team within HIA.

Prior to this, Yardy worked with Mars locally as well as in Canada, covering a wide range of consumer brands such as Masterfoods, Uncle Bens, Dolmio and Kan Tong, across all marketing channels. His resume also includes stints with Wrigley Pacific, Johnson & Johnson and Kraft Foods.

“Graeme is well credentialed to take on this key role within MLA, bringing a wealth of consumer food marketing, category management and account management experience in Australia and overseas,” MLA said in an internal statement sighted by CMO. “We are excited to have Graeme join the MLA team in early January 2018.”

Yardy will report to MLA chief marketing and communications officer, Lisa Sharp, and sits within the communications, marketing and industry Insights team.

Howie announced his departure from MLA in October and is now taking up a newly created role overseeing advertising at Westpac. The role reports into the bank’s group advertising and everyday banking chief, Jen Mulhiush.

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