New marketing manager joins the team from Horticulture Innovation Australia
Meat & Livestock Australia (MLA) has confirmed Graeme Yardy as its new domestic market manager following the departure of Andrew Howie in October.
Yardy was most recently the marketing lead for Horticulture Innovation Australia (HIA), with a remit that included orchestrating large-scale campaigns for Australian mushrooms, Australian bananas and Australian avocados. He was also in charge of the consumer insights team within HIA.
Prior to this, Yardy worked with Mars locally as well as in Canada, covering a wide range of consumer brands such as Masterfoods, Uncle Bens, Dolmio and Kan Tong, across all marketing channels. His resume also includes stints with Wrigley Pacific, Johnson & Johnson and Kraft Foods.
“Graeme is well credentialed to take on this key role within MLA, bringing a wealth of consumer food marketing, category management and account management experience in Australia and overseas,” MLA said in an internal statement sighted by CMO. “We are excited to have Graeme join the MLA team in early January 2018.”
Yardy will report to MLA chief marketing and communications officer, Lisa Sharp, and sits within the communications, marketing and industry Insights team.
Howie announced his departure from MLA in October and is now taking up a newly created role overseeing advertising at Westpac. The role reports into the bank’s group advertising and everyday banking chief, Jen Mulhiush.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.
In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.
Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
This journey would identify all your future life aspects!
Maryann Humphrey
Open Colleges: one-to-one journeys is the goal
It's a pretty good idea. I think this integration is useful. Don't you agree?
Misty Stoll
Officeworks hops on voice interface bandwagon with Google Assistant integration
ok. so no RCS support? by the way, RCS is a lot bigger than 5G in terms of marketing and monetisation so y'all should be covering it.
DragoCubed
Optus goes for education with 5G network campaign
Many companies and individual merchants have shifted their major part of marketing to web marketing services Portland as it weighs fewer ...
Radiata Solutions
6 Ways to ramp up Social Media to Your Web Design
This is a unique experience! Will be interesting to talk to their managers.
Joyce Harris
How Krispy Kreme revitalised its brand in a saturated market