New code of practice launched to protect consumer data

Data Governance Australia’s new code of practice is set to mark a country-first step in self-regulating the practice of data governance across Australia

Data Governance Australia (DGA) has launched a new code of practice, set to be a national-first in self-regulating the practice of data governance across all Australian businesses, outlining the use, collection and management of data.

Despite the existence of international standards and local laws, which set requirements for elements of data governance, there has been no comprehensive Australia-wide minimum benchmark in place to date to guide organisations in appropriate collection, use, and management of data.

Based on global best practice, the new code is designed to ensure companies handle data both legally and ethically and contains provisions to regulate a suite of pressing issues including: No harm, honest and transparency, fairness, choice, accuracy and access, accountability, compliance, security and compliance.

By driving better transparency and allowing consumers to know what is happening with their data, the new benchmark aims to put the interests of consumers first and enabling more trust between consumers and organisations.

According to DGA chairman, Graeme Samuel, who led the multi-industry group of data governance professionals responsible for developing the code, the ambition is to set the minimum standards for managing data governance across all Australian organisations across all industries. Importantly, the code represents a positive leap in the right direction, especially given today's increasing data-driven business environment.

“The code of practice represents a genuine step forwards in data management in Australia. For the first time, we have a comprehensive benchmark for all organisations in how they collect, use and manage data for consumers,” Samuel said. “The transparency that this code provides should help bolster consumer trust in organisations that have signed up to the code of practice.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Sport and sponsorship: The value of event sponsorship

Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.

Nikhil Arora

Vice-president and managing director, GoDaddy India

AI ethics: Designing for trust

As artificial intelligence (AI) becomes much more prevalent and increasingly a way of life, more questions are being asked than answered about the ethical implications of its adoption.

Katja Forbes

Founder and chief, sfyte

😂😂😂😂😂😂😂😂

Max Polding

What it takes to turnaround an iconic Australian brand

Read more

I spend a lot of time in my professional life as a provider of marketing solutions trying to persuade customers that CX, UX, UI and Custo...

sketharaman

Gartner VP: Why CMOs and CIOs must band together to make CX a discipline

Read more

I live the best deals at LA Police Gear.

Tyrus Rechs

6 Ways to ramp up Social Media to Your Web Design

Read more

Its absolute over priced acquisition. The CEO, must be fired for this all cash transaction. Absolutely no justification for prospective P...

about_face

Analysts question long-term play of SAP's acquisition of Qualtrics

Read more

Very well written Nikhil! Indeed this is a big ticket investment, but the impact on brand, sales and employee motivation should make it w...

Yugal Sachdeva

Sport and sponsorship: The value of event sponsorship

Read more

Latest Podcast

More podcasts

Sign in